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Plan Your Business

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Does your business plan include blue jeans?

It's often quite fascinating to see how the mind of an entrepreneur jumps from one thought to another. Readers of this blog are familiar with how typical everyday events are the supporting content for what...
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Finding and Engaging Early Adopters

“Early adopters” are the crème de la crème of customers, the “know-no-fears” types, as we call them here at StartupNation. These people crave goods and services that push the envelope, whether it’s some new tech...
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How Intranets and Extranets Can Help Your Business

Steve Longley was having trouble with Colombia, Mexico and the Dominican Republic. Longley is CEO of Integra Relationship Marketing, a direct-mail business targeting Hispanic Americans, which communicates regularly with customers and collaborators in those countries....
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Business Growth Strategy – Don

Emotion, passion and excitement are at a fever pitch when you’re a startup entrepreneur. You feel you can take on the world. You have all sorts of plans for bringing your dreams to reality. That’s...
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Pricing Strategy for a Startup Business

You can sell anything for nothing. As an entrepreneur, your challenge is to figure out what you need to charge - and what the market will bear - in setting the price of your products...
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Taking Your Startup to a Foreign Market

It’s a global village out there, with marketplaces outside American borders beckoning as never before, even to small and startup companies. Technologies such as the Internet and cheap telecommunications truly have shrunk the world to...
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Setting up a Partnership

Seems simple, right? You and a buddy, or you and your spouse, want to set up a business. So you form a partnership and – voila! – you open shop. Actually, things are more complicated...