Hi gang, welcome to Noodle Baking 101! It’s been a while! How’ve you been? Still in business? Growing? Circling the wagons? Custer’s last stand? Hey, you got into this entrepreneur thing because you don’t fear uncertainty – don’t forget that! This is fun! You could be like all your friends, who are right now being [...]Continue Reading
Archive for “Plan Your Business”
Since I’m new here, I’ll introduce myself and give you a brief discription of what we’ll be talking about. I’ve been working with the creators of StartUpNation since 2001 when I was hired to shoot Rich Sloan doing yoga on the conference room table in the Birmingham Michigan office of the up and coming StartUpNation. [...]Continue Reading
As you likely have heard, California passed a new tax law last week that created quite a stir, and resulted in Amazon.com terminating its affiliate program in the state effective immediately. What you may not know, though, is that this type of law – an Affiliate Nexus tax law – could require you (not just [...]Continue Reading
Recently someone asked me about the transition from every day mom to mompreneur. Did I like my “new life?” Was it different than before? Better? Or worse? Was I pleased with my decision? Do I like my new life? Heck ya! The real question is: When is it right to make big changes to your [...]Continue Reading
Hi Gang, Internet bubble? What internet bubble? Yesterday, Groupon filed the paperwork to become a publicly traded company. Sometime this year, you will be able to buy stock in Groupon and join the other 500 million people making Groupon stock discount jokes. Last year, Groupon turned down a $6 BILLION offer from Google. Laughable, right? [...]Continue Reading
As Memorial Day approaches, I thought it would be nice to post a little inspirational message. After all, it’s almost time to celebrate grads, dads and the arrival of summer. However, many of you may be dealing with tough times or financial difficulties with your business and unable to truly celebrate anything. [...]Continue Reading
I was a little stumped about what to write about this week. A lot has been going on in my world, but for some reason, I could not pinpoint the one little thing that I wanted to share. My new website for moms in transition is SLOWLY coming together (not as fast as I would [...]Continue Reading
I love to write fun posts about the exciting life of a mompreneur, managing time better, balancing entrepreneurship & kids, and organizational suggestions, BUT this week, I am too busy for a little fun. It happens to the best of us, and this week I am GUILTY as charged. I over-scheduled, over-planned, and over-committed myself. [...]Continue Reading
The theme of last week for me was waiting (and I really have no patience). I waited for two days after our vacation for my boys to go back to school, so I could really tackle my to-do list. I waited to hear back from an important business contact on a pressing matter. AND, then [...]Continue Reading
Recently, I attended a book signing for Robert Kiyosaki’s new, best-selling book, “Unfair Advantage – What Schools will NEVER Teach You About Money.” The author of the number one personal finance book of all time, “Rich Dad Poor Dad,” investor, entrepreneur, educator, and co-host of the new radio show, “What Does It Mean to You?”, [...]Continue Reading
One of the biggest challenges as a startup is that funds are not what you would like for them to be. It is the reason why you are willing to work out of coffee shops or any other location where you can find a cheap bit to eat and some free Wi-Fi. It is a [...]Continue Reading
I am big on the importance of finding a mentor and creating a support network as a mompreneur, entrepreneur, solopreneur, or whatever-preneur. I do not mean the same type of support network that we have with our close friends and family, but rather a group of individuals or peers that share ideas with one another [...]Continue Reading
Your phone stops ringing. You don’t get a response for your proposals. The competition steals your business. Yep. We’ve all been there. It’s not fun, but frustration is a part of business. Instead of taking it personally, you need to move on to the next opportunity. And this can be easier said than done so [...]Continue Reading
Did you know that you might have some serious intellectual property issues lurking in the work product your staff has created for you? When I say “work product” I mean sales pages, brochures, website copy, logos, videos created for you, white papers, ebooks or even books! The reality is that you might not even own [...]Continue Reading
Over the last few weeks, pulling off all my various roles has been hard. Being a mom requires a lot of patience recently, and a number of extended family issues need my attention. At the same time, as a mompreneur, my prototype is heating up, and I am ready to pull out from the gate [...]Continue Reading
You just spoke to a top reporter with a major publication, and the feature story is due out in one month… so what do you do now? Well, I’m sure you would like to yell it from the rooftops and tell everyone you know. But before you do, here are three things to keep in [...]Continue Reading
Have you been ripped off by a search engine optimization copywriter (SEO)? Well, I just heard from another entrepreneur who hired a big, SEO research firm. Unfortunately, things did not go well, and this new business owner needed some help. With this in mind, I thought it was time for a quick review so here [...]Continue Reading
If you are a new entrepreneur, one of the best ways to start building buzz is by contacting local media-members. This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow. But how do you start your publicity efforts? 1. Research. First, you want [...]Continue Reading
Last week, I spent (wasted) a lot of time spinning my wheels and thinking about decisions that were irrelevant at the moment. Paralyzed with small details that did not matter and stuck in over-thinking the “what-ifs,” I created a perfect storm for myself. This “time suck” went on for the greater part of the week [...]Continue Reading
Guy Kawasaki is no stranger to entrepreneurship, having co-founded several businesses including Garage Technology Ventures, and Alltop.com, which is, as he describes, an “online magazine rack” of popular topics on the web. He’s written ten books including The Art of the Start, The Macintosh Way, and his latest, Enchantment, The Art of Changing Hearts, Minds and Actions, releasing March 8th, 2011, available on Amazon.com, and in bookstores everywhere.
I’ve read hundreds of business books, but never have I read a book like this. In a nutshell, Enchantment is all about how to make people fall in love with you, and when people fall in love with you, you can accomplish anything.
This book is part inspiration, part motivation, and part practication (I just made up a new word). With inspiring stories and practical steps, Kawasaki explains all the tactics you need to put together and launch your own enchantment campaign. Kawasaki’s lessons are taken from his experience at Apple, but many of the stories are very personal stories from average, every day people. (These stories happen to be some of my favorite parts of the book.) Buy the book on Tuesday March 8th, or any day and you will be able to experience “enchantment” for yourself.
In honor of the release of Kawasaki’s new book, I asked him to give us his perspective on small business marketing today. Here’s his insightful and unedited response. Enjoy!
What do you see are the biggest challenges for a small business owner today?
Sales, sales, and sales. My saying is, “sales fixes everything” because as long as you have cash flow, you’re still in the game. As a friend once told me, the leading cause of failure of startups is death, and you die when you run out of money.
Is that different than what it was a few years ago?
It’s been like this since the recession hit. Every day, I wish for just one more bubble because this time I’ll know what to do! But I believe that business is cyclical, so it’s not wise to panic. A rising tide floats all boats, but a receding tide makes the big, bloated boats hit rock bottom.
How have you seen business owners overcome these challenges? (What’s working?)
More than anything else, these times are a test of will–how much are you willing to gut it out and grind it out. If you can survive these times, you’re pretty set to take on anything. I have great admiration for the companies that continue to put out great products and services with less money while maintaining high levels of customer enchantment. It’s much easier to write the book and make the speech than actually deliver results.
As far as marketing, what strategies do you use to market your business?
Right now, I’m mostly marketing my new book. To do this, I believe that “nobodies are the new somebodies.” That is, I don’t focus on only the so-called experts and powerful people. I like to work with as many people as possible because it’s impossible to know who will really make you tip.
Is there a strategy that doesn’t work?
I’ve never been one to throw money at a problem…for two reasons, I never had the money to throw and I hate wasting money in any case.
What advice do you have for business owners who are just starting out?
Prototype, prototype, prototype. Get to market. PowerPoint and Excel are secondary or even tertiary in importance. Get to market and get cash flowing.
These are primarily information sources. Startups also need ways to reach and serve customers. For this, God provided Twitter and Facebook. These two sites are entrepreneur’s dreams because they are fast, free, and ubiquitous. The book that I recommend to startups is If You Want to Write by Brenda Ueland. This book provided the inspiration that changed my life. It’s not solely about writing–it’s about the human spirit. Every entrepreneur should read it.
Online Quiz: How GREAT Are You?
Online Photo Contest: Submit your Most Enchanting Photo for a Chance to Win!
“Like” Enchantment on Facebook
Wendy Kenney is the best selling author of How to Build Buzz for Your Biz, Tap into the Power of Social Media, Publicity and Relationship Marketing to Grow Your Business, available on Amazon.com. She has been featured in the New York Times, Wall Street Journal, USA Today, and Newsday. For more information go to http://23Kazoos.com.-->
Guy Kawasaki is no stranger to entrepreneurship, having co-founded several businesses including Garage Technology Ventures, and Alltop.com, which is, as he describes, an “online magazine rack” of popular topics on the web. He’s written ten books including The Art of the Start, The Macintosh Way, and his latest, Enchantment, The Art of Changing Hearts, Minds [...]Continue Reading