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Archive for “Plan Your Business”


Why 75% of All Startups and New Products Fail

Will your new business fail? Recently, a study by Harvard Business School’s Shikar Ghosh shows that 75 percent of ALL new businesses fail. In addition, a great number of new products and services in the market perform below average. The trend seems to discourage majority people who are seeking to turn ideas into new business. [...]

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Download the Startup Success Guide Now!

The Ultimate Guide to Startup Success (How Not to Fail)   Back Office Support Solutions (BOSS) released a comprehensive guide to aid new startups with their business ventures. The Ultimate Guide to Startup Success is available as a complimentary PDF download. The free step-by-step guide assists new business owners with the necessary considerations and steps [...]

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New Law Opens More Doors for Women Entrepreneurs

President Obama Signs Into Law New Authority To Help Women Gain Equal Access To Federal Contracting Administrator of the U.S. Small Business Administration, Maria Contreras-Sweet, applauded the signing into law of the National Defense Authorization Act (NDAA) for fiscal year 2015 today.  President Obama’s signature on the NDAA is a critical move that will now allow [...]

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Doing Whatever it Takes can be a Bad Thing

Business failure is not the direct result of a few behemoth mistakes made without warning or insight but rather the culmination of mismanaged business practices and bad decisions made overtime. That is not to say that all successful companies made every decision correctly. In fact, often they made many wrong decisions along the way, costing [...]

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Does Your Office Make Employees Want to Go to Work?

Some companies like Google and Facebook come to mind when you think of cool office spaces, but more and more companies are adding their own twists to the traditional workplace with cozy kitchens and complete gyms. These amenities help foster a unique company culture that builds close-knit teams and promotes healthy work-life balance no matter what the business does. [...]

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Lemonade Stand, Business Lessons

Sales is the Lifeblood of a Company

Argumentatively sales is the lifeblood of a company. However, if not properly staffed and managed the sales department can also be a liability. A salesperson’s behavior can influence the market’s perception of the company. They interact frequently with clients and are the first to come into contact with a prospect. To achieve optimal results, companies [...]

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Business Simply Put provides affordable, high-level business information and advice.

Five Reasons Companies Fail on Execution

Most organizations fail on strategy execution, not formation. Setting unrealistic expectations, including initiatives, measurements and milestones is one of the major causes of failure. The remaining most common reasons for failure are: lack of discipline and planning, rigidity- not allotting for situational shifts, lack of understanding and lack of buy-in or company-wide implementation. Lack of [...]

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Business Simply Put provides affordable, high-level business information and advice. Products and services can be customized to meet specific needs.

What Every Company Leader Should Consider

A company leader must make sure the right people are doing the right things. This requires both leadership skills and knowledge about the numerous business functions that exist within a company. Given their level of influence, they can build or destroy the company. Leaders have to respect the impact that their words and directions have [...]

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Business Simply Put Lori Williams

Success: A Goal or Unhealthy Obsession?

Entrepreneurs are high-energy people driven by the need to succeed. I have experienced this in myself, my colleagues and the students who attend my entrepreneurship class at USC. Respectfully, the term successful by its very nature is a subjective and personal term. However, in the business world it is usually defined by the amount of [...]

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Why you should fire some customers by Lori Williams of Business Simply Put

Why You Should Fire Some Customers

This week I spoke to a new client who contacted me through the eAdvice service on my website. In her written correspondence she expressed concern about the overall profitability of her company. Of course, those were not the specific words she used in her email. Rather she wrote the words I hear many business owners [...]

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Web Marketing

Small Company Marketing Plan

Small companies usually operate on a shoestring marketing budget. They do not have the luxury of hiring professional expertise or purchasing big ads in popular magazines. For this reason, their marketing efforts must be very focused and disciplined to gain the greatest benefit. The importance of branding cannot be underestimated. A distinctive brand strategy builds [...]

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Business Leader

False Perceptions – A Destructive Force

Strategic plans built on faulty beliefs are sure to fail. Change can occur quickly and the average lifespan of a business model may only be a few years before modifications or a complete restructuring is required. With that said, change does not occur unnoticed overnight — subtle clues (that are easily recognizable in hindsight) can [...]

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business strategy | business planning

Strategic Planning –A Crucial Component of Business Planning

Companies often have trouble maintaining growth, even in favorable economic conditions. The modern business landscape is ever changing:  The information highway remains supercharged; technology continues to develop at warp speed; distribution channels change unexpectedly; and new competitors spring into action every day. In today’s complex business environment, strategic thinking is essential for sustaining a long-term [...]

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Enjoy Summer More by Outsourcing

Hire Outside Experts to Boost Sales Summer is flying by and August is here. With this in mind, what are you doing to make your life easier during these warmer months? As a business owner, it’s easy to want to control every aspect of your business. But you can actually save time and accomplish more [...]

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Entrepreneur Helps The Environment With Aqwastream™

Startup Tips from Founder, Mare Van Dyke

Recently, I went scuba diving in Redondo Beach, California and was looking forward to seeing fish, crabs, lobsters, and some interesting sea snails. But that wasn’t the case. This time, I dropped down into the ocean, and there was a sea of garbage.

I can’t say I was that surprised. ABC News reported that, “approximately 1 billion seabirds and mammals die per year by ingesting plastic bags” and an article at The Mother Nature Network states that, “80 percent of plMare Van Dyke of Aqwastreamastic bottles are simply thrown away.”

I was sharing this story with an associate and discovered that she is actually doing something about it. Meet Mare Van Dyke, founding partner of Aqwastream and what she had to say during our interview…

Tell us about Aqwastream and why you started the company.

In a nutshell, we are developing a system of personal, water-bottle refill and digital media-stations that dispense free, filtered water on college and corporate campuses. The program for universities will be funded by corporate sponsors and provided to them at no cost.

Aqwastream™ stations include a micro-broadcast network where videos play to promote sponsor sustainability efforts to a targeted audience. Our goal is to partner with sponsors, schools and corporations to attack the issue of plastic-bottle waste one refill at a time.

I’ve worked continuously in various education and marketing related positions for over 40 years. During that time, I had the privilege to learn many facets of business, both B2B and B2C and felt strongly about becoming involved in something that could make a difference in our world – some small action with an educational twist that had a long-term benefit. I’ve been carrying a refillable water bottle for more years than I can remember, so the opportunity to create Aqwastream was a perfect fit.

What makes Aqwastream unique and why do you think it will be successful?

Aqwastream™ is unique because of the total system solution technology we’ve incorporated in our network of stations to educate and engage users. We are taking the idea of the prehistoric “watering hole” or more contemporary “water cooler” concept where users quench their thirst, and get caught up on the important news of the day.

Our broadcast network is designed to display content directly related to issues around sustainability – produced by corporate sponsors or creatively designed by students – and shown in an environment where education and company loyalty can increase engagement and action.

We’re also utilizing M2M (machine to machine) technology to manage all mechanical and technology systems on the station. Sponsors and hosts (corporations and schools) won’t have to worry about maintenance or service calls. We handle it all, having developed a proprietary remote monitoring system.

What has been the most difficult part about starting a new company and becoming an entrepreneur?

From a personal perspective, there’s a lot of buzz around young entrepreneurs taking their great idea to market. You see them on TV, in social media and on magazine covers. The excitement of their risk is buffered by the time they have in life to re-group if they lose all their money or that of their investors.

We don’t hear much about professionals who later in their careers, take their beliefs, experience and savings and combine them to start something new in what’s supposed to be a winding-down time. With everyone “working toward retirement,” you only hear warnings that you’ll end up as Wal-Mart greeters if you fail. In actuality, according to a December 2012 article in Inc. magazine, “Older Entrepreneurs Get a Bum Rap,” those starting businesses later in life have a pretty good shot at success.

What is the most important lesson you’ve learned so far starting Aqwastream?

The most important lesson I’ve learned is to get outside of your current network. Fresh opinions and perspectives open your mind to possibilities and new connections. One particular new contact gave me advice that proved to be most valuable. She advised me to take advantage of my years of experience and connect only with those at the top level in each organization. She stressed the importance of “owning the start-up space” and adding value in every category by working top level players.

As a marketing expert, how are you marketing and promoting your new business?

Since becoming a founding partner of Aqwastream LLC, I’ve spent a lot of time learning how sustainability, Corporate Social Responsibility (CSR) and green movement professionals are communicating to their constituents. There is a tight network of those who already “get it.” Expanding our concept to broad and targeted audiences will happen through expansive efforts of social media. It’s where we all look to learn.

What tips do you have for other entrepreneurs just starting out?

My tip to new entrepreneurs is to create value right from the beginning by acquiring assets for your business. File for trademarks, create systems with technology, apply for patents, establish your brand standards, set up a solid accounting system, and add equity partners to your team. Put your ego on the sideline and skip the fancy office, address and business expenses that do not add value to the business you are building.

That’s great advice Mare. Is there anything else you would like to add?

One of the most poignant statements that I heard about building a new business or even running an existing company goes like this. “Everything a company does should be done to make it more successful. Everything else is just a waste of time and resources.” For entrepreneurs like me, this is timely advice.

Thanks for your insights Mare, and we wish you all the best with your new business. If you’d like to contact Mare, visit

Do you have comments or a good, startup story to tell? Please write to us below.

And if you need help with your PR and SEO content strategy to boost sales, please write to me at


Startup Tips from Founder, Mare Van Dyke Recently, I went scuba diving in Redondo Beach, California and was looking forward to seeing fish, crabs, lobsters, and some interesting sea snails. But that wasn’t the case. This time, I dropped down into the ocean, and there was a sea of garbage. I can’t say I was [...]

Continue Reading
Lineage2, Aion, Blade And Soul