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Start a Business

4089 posts
building a brand
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How to Build a Brand for the Modern Consumer

There’s no denying that a loved brand is one of the most valuable assets of a company. As a small business, you may constantly find yourself competing against big brands with loyal customers and marketing...
pitch
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5 Terms That are Killing Your Startup’s Pitch

Whether you’re (virtually) presenting before a group of investors or meeting an angel investor one-on-one via Zoom, the words you use to explain your company and your strategy are critical to securing funding. While the content...
art of principled entrepreneurship
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What Is Entrepreneurship and Can It Be Taught?

Excerpt from "The Art of Principled Entrepreneurship: How to Create Enduring Value" by Andreas Widmer (Matt Holt Publishing, 2022).   It’s difficult to teach an art. Perhaps the most one can do is describe Principled...