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What is Content Marketing?

Does your business need content marketing?

There is a lot of buzz out there about “content marketing” and how it can make your business successful.

But what is content marketing, anyway?

It’s just a fancy name for using content to market to customers. And as I’ve said many times before, by providing value to your customers with good copy, or content, you create a more credible reputation. Plus, if you offer good content, people will want to tell their friends about your products and services.

Why use content marketing?

Ragan Communications offered a great article on why content marketing is important here. In the article, they list “24 stats about the importance of content marketing.”

For example:

“According to Roper Public Affairs, 80% of business decision makers prefer to get company information in a series of articles versus an advertisement.”

And per an article on “Engage the Blog,” research conducted by the Custom Content Council indicates that, “90% of consumers find custom content useful and 78% of people believe that organizations providing custom content are interested in building good relationships with them.”

These are just a few of the many statistics out there about the importance of marketing with content and why copy is still king.

How do you use content marketing?

If you want to increase online sales and awareness fast, start writing some valuable content. Here is a good process to help you get started:

  1. Figure out what your audience wants and what you want to accomplish with your content.
  2. Write an article or blog about that information providing valuable tips and information. (If you are not a copywriter, hire one to do the work for you. They will help save you time and money and provide better results.)
  3. Include your search engine optimization, or SEO, keywords in the headline and throughout the copy a few times.
  4. Add a link at the end of your blog or article to a landing page on your site or a page where site visitors can get more information.
  5. Track the results with Google Analytics or another program.
  6. Repeat!

Content Marketing Works!

If you see this process is working (and it does when done correctly), create an editorial calendar for the year which spells out what topics you’ll be discussing and the kind of content you’ll be distributing (blogs, articles, tip sheets, videos, social media events, etc.).

By creating valuable content (especially with SEO) specifically for your target market, you will bring in new customers and stand out from the competition. For the best results, plan your content in advance and test different topics and methods for sharing your content.

It’s a lot of work to provide good copy on a regular basis. But if you hire experienced, SEO copywriters to help you with the entire process, you will see sales and customer loyalty increase.

What are you waiting for? Start providing great, SEO content marketing and see what happens!

For more information on SEO content marketing, please contact me at www.rembrandtwrites.com.

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Does your business need content marketing? There is a lot of buzz out there about “content marketing” and how it can make your business successful. But what is content marketing, anyway? It’s just a fancy name for using content to market to customers. And as I’ve said many times before, by providing value to your [...]

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Exclusive Interview with Rich Dad’s Robert Kiyosaki

Insights on “Why ‘A’ Students Work for ‘C’ Students—and ‘B’ Students Work for the Government”
Rich Dad's Robert Kiyosaki, www.richdad.com
In an exclusive for StartupNation, Robert Kiyosaki, successful entrepreneur, investor and author of the #1 Personal Finance book of all time, “Rich Dad Poor Dad,” offered his insights related to his new book, “Why ‘A’ Students Work for ‘C’ Students—and ‘B’ Students Work for the Government.”

In regard to this financial education guide for parents, here’s what Robert had to say:

Why did you write this book?

I wrote “Why ‘A’ Students Work for ‘C’ Students” for parents because parents are a child’s first and most important teachers—and they have an important job to do. They can truly influence the future of their children, because if they don’t teach their kids about money, they can’t on the school system to do it. Schools teach kids what the school system believes they need to get a good job… which, from my point of view, sets them up to be slaves to a job and a paycheck all of their lives. My poor dad was a well-educated school teacher with a Ph.D., but I struggled in school. I didn’t get good grades and flunked out of high school—twice. In fact: I hated school. But I love to learn. Today, I (the “C” student) hire “A” students, like accountants and attorneys, to work for me.

The financial crisis has just started and as more countries and baby boomers go broke, who do you think will foot the bill for life-support? Your kids, that’s who. And it’ll take the form of higher taxes. That’s why I wrote this book. I want to encourage and support parents who want to give their child a financial head start in life. And it starts with understanding money.

Since the school system is not giving children a financial education, are they teaching our kids to be poor?

I think schools are teaching kids to be poor, but worse than that they’ve teaching them to be slaves to a paycheck. That could be one of the reasons why the dropout rate is so high in schools today. As a young kid back in the ‘50s and the ‘60s, I kept asking my teacher, “Why don’t you teach me anything about money?” I never got an answer to that question.

And today, most schools still don’t teach kids about money. Whether we’re smart or stupid, rich or poor; we all use money in our everyday lives. It’s an important life skill and it’s up to parents to fill the void.

We’ve got to teach our kids about money because the United States is broke. We’ve spent billions on public education, and poverty keeps increasing. The rich get richer, the middle class is getting squeezed harder and harder… and the poor are getting poorer and poorer. What’s wrong with this picture?

Then, do you think parents should train their children to be entrepreneurs?

Only a child can decide that. I wouldn’t decide that for them. I don’t think there’s anything more pathetic than some kid who does what his parents want him or her to do. Instead, give your kids some financial education and then they can make their own choices later on in life.

If your children do not have a financial education, then they will probably end up being an employee or a self-employed specialist. And today, employees pay at least 40% of their money in taxes and the self-employed pay about 60%. Meanwhile, people who own large businesses pay only about 20%, and investors with a high level of financial education and well-structured investments can often pay nothing—0%—in taxes. Very often the people who end up paying the most in taxes are the ‘A’ students who get out of school and become doctors, lawyers and attorneys.

Kids who have a financial education will have more choices in life and not be stuck working for someone else or living off government hand-outs.

What can a parent do to start giving their child a financial education?

I outline some specific activities—Action Steps for Parents—at the end of each chapter of the book, but the most important thing is to make your home an active and fun learning environment. And it doesn’t need to be difficult. You can play games like Monopoly® and CASHFLOW®, discuss the day’s news and learn new, financial vocabulary words each day.

Every day we make real-life decisions about money so start sharing this information with your children. For example, show them what happens when you don’t pay your bills, how tax payments are taken from your paycheck or how you plan for unexpected expenses. You can also help them set up their own small business to learn about money and investing firsthand.

The point is to teach your kids about money at home because they are not going to get a financial education in school.

Thanks so much for your time Robert!

For more information about Robert Kiyosaki’s new book, “Why ‘A’ Students Work for ‘C’ Students—and ‘B’ Students Work for the Government,” visit www.richdad.com.

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Insights on “Why ‘A’ Students Work for ‘C’ Students—and ‘B’ Students Work for the Government” In an exclusive for StartupNation, Robert Kiyosaki, successful entrepreneur, investor and author of the #1 Personal Finance book of all time, “Rich Dad Poor Dad,” offered his insights related to his new book, “Why ‘A’ Students Work for ‘C’ Students—and [...]

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Find Out Why Your SEO Isn’t Working

Are you making this big, SEO mistake? Does this sound familiar when it comes to your SEO, or search engine optimization, efforts? You added a bunch of keywords to your site but haven’t seen an increase in site rankings. You paid a big, SEO company to help you, but you are still waiting for results. [...]

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Does Your Brand Have Curb Appeal?

The truth about branding – (a brief confession) Deep down in my heart of hearts I carry a dirty secret about branding — it’s all a facade! And I mean that in best and worst sense of the word. On one level, branding is completely made up, a construct – an image in the collective [...]

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