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Monday Morning Mojo: Realizing Your Human Magnificence

A group of kindergarteners were asked, “Who can dance?” The children happily danced. They were next asked, “Who can sing ‘Row, Row, Row Your Boat’?” The children laughed, sang and danced. Their magnificent human spirits were fully expressed. The same questions were asked of a room of adults. “Who can dance?” No one danced. They [...]

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Crowdfunding Tips from FutureDash

Recently, StartupNation was approached by FutureDash, and they had a lot to say about crowdfunding. Here’s what CEO Kevin Strong had to say… Tell us about your business. FutureDash is a technology startup focused on an energy management solution called EnergyBuddy, www.energy-buddy.com. It gives homeowners and small businesses awareness of their energy usage, helping them [...]

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InventionHome Product Spotlight: NeatSink

NeatSink acts as a customizable organizer for kitchen supplies, while also acting as a backsplash for the kitchen sink. This unique product comprises a vertical back panel with a number of spaced horizontal slots, a flexible water seal located at the bottom of the panel, and a hand access for operation of the water valve.  [...]

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Summer of SEO Success

Are you getting all you can out of your SEO, search engine optimization efforts, right now? Here is a quick checklist of the things you need to make your search engine optimization activities a success: 1. Provide great content. Offer your customers tips, insights and stories they can actually use. And be sure to use [...]

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Beware of Bundled SEO Services

You’ve seen the bundled services for Internet, phone and television which can often save you a lot of money. Well, today you’ll also see a lot of these “bundled” services for search engine optimization, or SEO. With the tough economy, many businesses are trying to branch out and offer customers unique packages at a discount. [...]

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Dream Big as Small Biz People

I had the pleasure of hearing Kevin Harrington, a pioneer in the infomercial business, selling products on TV and on the ABC hit show Shark Tank, speak this week at The Inpex Convention in Pittsburgh, PA. Harrington imparted the crowd with a boat load of information on the best practices of inventing and getting a [...]

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Tech Overload – What Not to Pursue!

Every day, there seems to be some kind of new technology or app out there to help you run your business. This one will increase productivity. That one will help your customers find your business online. Yet, another one will help you save time and money. As a new entrepreneur, it can be impossible to [...]

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The Heat is On: Summer Scheduling

Memorial Day Weekend is upon us which means Summer Is Here.  Summer is difficult for many parents in small business.  Schools let out, Camps are pricey, Babysitters take vacations, Schedules change, and well, let’s face it – we want to be outside sharing time with our kids (myself included). On the flip side, the 2nd [...]

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Unplug to Recharge!

I was very lucky to take a much-needed vacation recently and get some rest and relaxation. During my break, I did not have access to e-mail, phone services or the Internet. Now, being someone who is constantly connected, I was worried about this. But guess what? Surprise, surprise…the world did not end because I was [...]

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5 Marketing Lessons We Can Learn from Google

I am always looking for ways to help my small business clients get more results in their marketing.  This week I got an unsolicited telephone call from Google, of all companies, which started me thinking.  Why is Google, who is unquestionably the king of online marketing, engaging in telemarketing?  I’d be interested to hear what [...]

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86 Common Sense Marketing Ideas for Startups

When starting a business, marketing is (or should be) the business owner’s biggest priority. Yet many startups have no clue about marketing.  With that in mind,  I thought who better to learn what works in marketing than from those who have gone before? I reached out to established business owners across all industries to see [...]

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Conference Survival Tactics

I just returned home from a few days away at a conference.  As always, getting back in the groove is difficult when returning from being away whether for pleasure or business.  That is not what I am going to write about though.  Rather, I am going to address the leaving for a trip instead. When [...]

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Want a “Happiness Problem”?

Your phone rings off the hook. Your Inbox is flooded with requests. Your schedule is packed. When you can’t take on any more clients and you can set whatever fees you want because you are booked solid with work, this is called a “happiness problem.” And while it can be wonderful to have all this [...]

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5 Reasons You Should Not Write a Blog

As a small business owner, you’ve heard all about the benefits of having a blog for search engine optimization (SEO) and getting noticed online. But just because everyone else has a blog doesn’t necessarily mean you should write one too. Here are… The Top 5 Reasons You Should Not Write a Blog. 1.  You are [...]

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10 Budget-Friendly Ways to Market Your Business

Every business owner needs to make the most of their marketing dollars and sometimes thinking outside the box can help you do much more with less.  Here are 10 great ways to market your business without busting your bank account provided by business owners across the country.   I love writing posts like this.  The advice [...]

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And you thought marketing to women was simple…

Yesterday I was invited to attend a speaker series at the Center for Women’s Entrepreneurship featuring Mary Lou Quinlan on the topic of Marketing to Women.  At first, I thought, well, I know everything on thinking like a woman because I am a woman.  Boy, I was wrong, and I gained some huge insight into [...]

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3 Signs of SEO Copywriting Burnout

Are you writing Website landing pages, e-mails, search engine optimization (SEO) tags, blogs, social media entries, and more on a daily basis? If so, you may be experiencing one or more of the following symptoms: •    Difficulty turning on the computer to start writing. •    Endlessly staring at a blank page waiting for inspiration to [...]

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5 Creative Marketing Ideas for Mother’s Day

Mother’s Day is Sunday May 13th, 2012, and is an excellent opportunity to build buzz for your business with some creative marketing! From Mother’s Day Contests to Mother’s Day themed promotions, here are 5 creative Mother’s Day Marketing ideas that will help you bring more customers in your door. 1. Create a Mother’s Day Gift [...]

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Google Update and Your SEO-What Do You Need To Do?

You just finished updating your search engine optimization (SEO) with Google’s Panda update, and now you hear that Google is making another update. What do you do? Well, don’t’ stress out. You have no control over what Google does. But there is one thing you can do to ensure you maintain your top SEO rankings, [...]

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