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Web Marketing

Small Company Marketing Plan

Small companies usually operate on a shoestring marketing budget. They do not have the luxury of hiring professional expertise or purchasing big ads in popular magazines. For this reason, their marketing efforts must be very focused and disciplined to gain the greatest benefit. The importance of branding cannot be underestimated. A distinctive brand strategy builds [...]

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Business Leader

False Perceptions – A Destructive Force

Strategic plans built on faulty beliefs are sure to fail. Change can occur quickly and the average lifespan of a business model may only be a few years before modifications or a complete restructuring is required. With that said, change does not occur unnoticed overnight — subtle clues (that are easily recognizable in hindsight) can [...]

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Increase sales

What if you are NOT a Born Salesperson?

When speaking about a person who has built a successful career in sales it is often said, “They are a born salesperson,” but what does that actually mean? While it is true that some salespeople possess excellent people skills, it is not true of all. Moreover the ability to charm is not a given for [...]

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Lori Williams

What is the Definition of Success and Failure?

It has been over two decades since I started my first company at age 25. My early years in business were emotionally draining. I wrestled with every decision, second guessing whether it was the right move. I had personified my company; if the business failed then I was a failure. Unfortunately, I was more motivated [...]

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Lori Williams

A Rock Climbers View of Business Risk

As a business consultant I am painfully aware of the inherent risk in starting/growing a company. I work with entrepreneurs from cradle to grave; of course hoping the grave refers to a planned sale or merger. However, this week the grave that occurred was undesired. After 26 years in business my long-term client was forced [...]

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amazon

Amazon: What’s All The Hubub, Bub?

Hi gang, This is the first of a 2 part series about Amazon and eBay. I’m going to talk about each sites positives and negatives from a large sellers point of view. Please keep in mind that I am a dvd, cd, book, and video game seller – your experience may vary. Side effects include [...]

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business strategy | business planning

Strategic Planning –A Crucial Component of Business Planning

Companies often have trouble maintaining growth, even in favorable economic conditions. The modern business landscape is ever changing:  The information highway remains supercharged; technology continues to develop at warp speed; distribution channels change unexpectedly; and new competitors spring into action every day. In today’s complex business environment, strategic thinking is essential for sustaining a long-term [...]

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Lemonade Stand, Business Lessons

Lessons Learned from a Childhood Lemonade Stand

Small towns are inherently entrepreneurial. Family owned businesses support the local community rather than the typical big city retail chains. I grew up in a small rural community with approximately 2000 people at the time of my childhood. Large stores and restaurants simply did not exist. The closest grocery store was approximately 40 minutes away. [...]

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Business Leader

Where Did My Business Model Go?

In 1942 Joseph Schumpeter in his work entitled “Capitalism, Socialism and Democracy” coined the phrase “Creative Destruction” defined as a “process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one.” Once again this concept is gaining popularity and being quoted by economist as [...]

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Business Ideas

2014 Response Expo Offers Great Opportunity for Inventors

If you’re an inventor with a potential “As Seen On TV” product, consider exhibiting at the 2014 Response Expo – one of the best trade shows for inventors in the Direct Response Television (DRTV) industry. A booth at the Response Expo “Inventors Pavilion” brings the right people directly to you, all in one place over [...]

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Small business public relations

Small Business Public Relations is Not Small

Think Big for Bigger Results. If you are an entrepreneur, you may be looking for “small business public relations.” But the truth is, public relations strategies and tactics are the same for large corporations as they are for small business owners. You both have specific business goals, targeted media members to pursue and the need [...]

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International Home Housewares Show

Should You Exhibit at the International Home + Housewares Show “Inventors Corner”?

The International Home + Housewares Show with roots dating back to 1906, has earned its reputation as the best venue for companies to introduce their housewares-related products to the Industry. The Show is the largest housewares-only fair in the world, boasting over 60,000 home goods professionals in attendance with over 20,000 buyers. Of particular interest [...]

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Increase sales

College Dropout Starts Private Money Blueprint

Successful Real Estate Investor Now Educates Others Recently, I received an e-mail from Patrick Riddle of Private Money Blueprint, www.privatemoneyblueprint.com, talking about his history of dropping out of school to pursue a new dream of becoming a real estate investor. Like some of the top business owners in the country, Patrick made his entrepreneurial dreams [...]

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Does scalability really matter to a small business entrepreneur?

The use of the term scalability in business discussions has always amused me. In meetings with investors, I would watch the excitement escalate to an almost euphoric level. A common occurrence when investors and entrepreneurs meet to discuss business ideals. Just as the participants were ready to pop open the champagne bottle someone would exclaim, [...]

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Couponing

Reality TV Entrepreneur Starts Quick Couponing

How a Mother of Four Turned her Quest for Saving into a New Business If you are a struggling entrepreneur who is trying to take care of your family, save money and be a rock star business owner, you’ll love this story. Meet Pamela Davis. When her grocery bills skyrocketed, she decided to do something [...]

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Business Writing, Blog

I Need Writing Help! Sound Familiar?

Take Advantage of Content Management – Even without a Budget! If you are a business owner, you know the importance of content marketing and SEO, or search engine optimization. It helps you: Provide value to customers and the search engines. Stand out from the competition. Build customer word-of-mouth. Boost credibility and sales and more! Who [...]

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Lineage2, Aion, Blade And Soul