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No Content Marketing Strategy? You’re Losing Money!

Writing copy that sells is not a passing trend. While there is a lot of hype now about BtoC and BtoB Content Marketing and Content Strategy, these processes have been around for a long time… just with different names. And there is no need for confusion. Let’s keep it simple… What is content marketing? It’s [...]

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Internet Marketing

What’s in a business name?

Company Formation: How to avoid business name blunders Starting a new business is an exciting time and with so much to think about, it’s easy to get caught up and run with ideas which you later look back on with regret. Nowhere is that more true that in the naming of a new business. We [...]

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How to Network at Conferences

Networking at conferences – tips on who, what and how Sales Networking Sales reps often find themselves at industry conferences and other meetings where they should be networking.  However, in too many cases they fail to optimize the opportunity because they are not sure what to do.  So, by default, they end up spending their time [...]

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How to Grow a Property Investment Business

Growing a Property Investment Business Many entrepreneurs consider property investment to be a great choice as a business start up. However, there is plenty to consider and learn if entrepreneurs what to successfully grow a property investment business. Multi-let versus single-let Multi-let properties, often referred to as HMOs, differ from single let properties in many [...]

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Business Advice, Business Structure

What can a Business Expect on a Certification Audit?

Inside the Brain of an ISO Auditor Going for an ISO certification can be a very challenging process for a business. You need to arm yourself with a lot of patience and be very open minded regarding your business. For starter, you will have to choose a certification auditor who has experience in your industry, [...]

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Tips for Pet Store Owners

Setting your pet store apart from the rest Pet store ownership can be a very lucrative business endeavor. According to the American Pet Products Association, Americans spent more than $50 billion on their cats, dogs, and other companion animals in 2012. They also report that the number of owned dogs in this year was 83.3 [...]

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Lemonade Stand, Business Lessons

Be Independent From SEO Rankings

Focus on Content Strategy Instead It’s summer, and that means you’ll want to spend more time away from your office. But with all of the recent SEO news about the search engines changing their algorithms, you may think you need to put in more hours to study these changes and act accordingly. Well, I have [...]

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Money Management, Startup Capital

4 Crucial Tips When Applying for Startup Finance

The Process of Applying for Startup Finance Applying for funding or for a loan as a small business or startup presents a variety of challenges to entrepreneurs leading the process. The range of ways in which a startup might be funded is broader than ever but that only makes the way the process is approached [...]

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New York: The Startup Founder’s Hotspot

The Big Apple: A Startup Hotspot Worth the Look Forget about Silicon Valley, it’s all about Silicon Alley now. New York is the start-up founder’s ultimate destination right now as more and more businesses are setting up shop in the Big Apple. The digital age has been supportive to New York, as its thriving status [...]

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10 Blog Ideas to Start Your Content Marketing

Time to provide valuable information to boost sales. You are ready to start your content marketing strategy with some great blogs. You turn on computer, open Word, and get ready to write. Then, you wait. The keyboard beckons for you to strike a key. Inspiration is calling. But. Nothing. Happens. Your mind is a complete [...]

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Download the Startup Success Guide Now!

The Ultimate Guide to Startup Success (How Not to Fail)   Back Office Support Solutions (BOSS) released a comprehensive guide to aid new startups with their business ventures. The Ultimate Guide to Startup Success is available as a complimentary PDF download. The free step-by-step guide assists new business owners with the necessary considerations and steps [...]

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Is Your BtoB Content Credible?

The key to successful, BtoB content is credibility. Yes, you want to share a great tips and insights in your BtoB content including your blogs, Website copy, e-mail campaigns, articles, newsletters, and more. But are you forgetting a key aspect that will make potential customers actually listen to what you have to say and buy [...]

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Taking a Leap of Faith

Taking a Leap of Faith Today’s Quote is from Margaret Louisa Vanderbilt Shepard, 20th Century American Heiress, who said: “Sometimes your only available transportation is a leap of faith.”   Helping high-integrity, growth oriented individuals pursue and realize their vision of life excellence is my passion. This special coaching partnership with each individual includes many [...]

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What are you doing with your BtoB content, anyway?

What is really going on with your BtoB content strategy? The days of wishing, hoping and haphazard results are over.   Please answer these questions… Are you just posting on social-media when you remember, or just because you “think you are supposed to” because everyone else is? Do you have tons of “social” followers, but [...]

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Infographic: The First and Current Appearance of Popular Websites

Infographic: The First and Current Appearance of Popular Websites. What Can We Learn from Their Examples? Essay writing service NinjaEssays published an intriguing infographic that shows how popular websites used to look like when they were first launched, and compares that look to their current design. The infographic features Facebook, Apple, Twitter, YouTube, Google, LinkedIn, [...]

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Original and Targeted, BtoB Content Equals Sales

Are you writing original, BtoB content specific to your target market? With so much content on the Internet today, it’s easy to “copy and paste” information just to post something and check that off of your “to do” list. But don’t do it! Sure. It’s easy, but you are missing out on a competitive advantage [...]

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Lineage2, Aion, Blade And Soul