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Getting Engaged…on Twitter

You have signed up for Twitter, learned about Twitter Etiquette here from me, and NOW WHAT?  You are an emerging brand trying to establish yourself.  You know that Social Media, namely Twitter, plays a role in this process.  BUT, you do not know what to do next?  How do you connect, engage, and share with [...]

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Tips from Small Business Success-Mike Shevelev

Since many small businesses are having trouble in today’s economic climate, I thought you might like to hear some marketing tips from successful small-business-owner, Mike Shevelev. Mike is the president of Trisys, a software company that delivers call accounting and call recording solutions to address compliance, call-center performance, security, and remote workforce supervision. Since the [...]

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Constant Contact Focuses on Social CRM

Constant Contact, the largest email marketing company in terms of number of users, is expanding its traditional focus to keep up with digital marketing.  With the growing use of social media as an effective and required marketing tool, Constant Contact is entering the Social CRM business. The company recently acquired Bantam Live, a social CRM [...]

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Use SEO to Give Customers What They Want

In past entries, I’ve talked about how SEO (search engine optimization) copywriting is all about providing value to your customers. Well, the number one way to do that is to give your customers what they want. And how do you do that? Ask them! Find a free and simple tool like Survey Monkey, Zoomerang or [...]

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Building Brand Loyalty

A few months ago, I wrote a post here at StartUpNation on what every mom/entrepreneur should have in her bag of tricks.  This was a fun post for me to write because I carry a large (really large) tote everywhere I go.  Please do not ever look inside that tote because it is the most [...]

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Do You Have a Simple, SEO Message?

Ahhh. You are finished with your search engine optimization (SEO) keyword research and ready to write. You turn on your computer and stare at the monitor. You write a few words. “No. That doesn’t sound right.” Delete. You stare at the monitor a little longer. You’ve got nothin’. Then, it hits you. Ugh! Writer’s block! [...]

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Little Book of Twitter Etiquette

As a small business owner and mompreneur, no matter where I turn, I am bombarded with emails, webinars, seminars and blog posts on the importance of being on Twitter. Well, I am on Twitter – Are You? In addition to having your own business website, writing a blog, managing a Facebook page, and participating in [...]

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The Secret to SEO Success

Are you using some search engine optimization (SEO) keywords on your site but not seeing results? Well, how much research did you do in advance? Research is the Secret to SEO Success! As an entrepreneur, the last thing you want to spend time on is search engine optimization on your site so you: Develop a [...]

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Do You Know How Many SEO Keywords To Use?

I just finished speaking at PINK’s big, “Spring Into Ownership” event in Atlanta about search engine optimization (SEO) copywriting and social media, and one of the biggest questions I received was… “How many search engine optimization keywords should I use on my Website pages?” Well, first of all, stop worrying about how many SEO keywords you [...]

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Are you ready for an electrifying change?

Recently someone asked me about the transition from every day mom to mompreneur.  Did I like my “new life?”  Was it different than before? Better? Or worse?  Was I pleased with my decision? Do I like my new life? Heck ya! The real question is: When is it right to make big changes to your [...]

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Product Summit Provides Unique Inventor Opportunities

Back in April, I posted an article which addressed the growing trend of “micro-shows”.  Many of the largest tradeshows in the land were adding destinations within the larger tradeshow…these “micro-shows” are devoted entirely to independent inventors and their unique products.  Two examples of these micro-shows are: National Hardware Show’s “Inventor Spotlight” International Home and Houseware [...]

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1 Word to Simplify SEO

You receive hundreds of e-mails, calls, Webinar requests, and more each month about how someone can get you better search rankings on the Internet. Most of these messages go into your trash with a simple click of the delete button. After all, all this data is overwhelming, and you need to focus on your work [...]

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Inpex Invention Trade Show

This week, after orchestrating insane childcare arrangements (school is out), I attended The Inventor’s University and The Inpex Invention Trade Show in Pittsburgh, PA.  This was a phenomenal experience for me, and I am so excited to share some of the highlights with you.  I did not have anything ready to exhibit, but I decided [...]

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Organize Your SEO Keywords for the Best Results

Ok… you worked for hours researching keywords, and you have a good list of SEO keywords to use. Now, what do you do with your list? Well, it’s time to get organized. Create an Editorial Calendar. You’ve probably seen the editorial calendars that media venues use to organize their publications for the upcoming months. It’s [...]

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Do you plan to GROW during the summer?

For my boys, school is out for the summer, and that means “let the fun begin!”  After sitting inside all fall, winter, & spring, they are absolutely ready for a new pace.  Summer brings warm weather and ditching the jackets, longer days, and growth.  I am not talking about just the flowers growing and blooming, [...]

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