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Use SEO to Give Customers What They Want

In past entries, I’ve talked about how SEO (search engine optimization) copywriting is all about providing value to your customers. Well, the number one way to do that is to give your customers what they want. And how do you do that? Ask them! Find a free and simple tool like Survey Monkey, Zoomerang or [...]

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Building Brand Loyalty

A few months ago, I wrote a post here at StartUpNation on what every mom/entrepreneur should have in her bag of tricks.  This was a fun post for me to write because I carry a large (really large) tote everywhere I go.  Please do not ever look inside that tote because it is the most [...]

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Do You Have a Simple, SEO Message?

Ahhh. You are finished with your search engine optimization (SEO) keyword research and ready to write. You turn on your computer and stare at the monitor. You write a few words. “No. That doesn’t sound right.” Delete. You stare at the monitor a little longer. You’ve got nothin’. Then, it hits you. Ugh! Writer’s block! [...]

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Little Book of Twitter Etiquette

As a small business owner and mompreneur, no matter where I turn, I am bombarded with emails, webinars, seminars and blog posts on the importance of being on Twitter. Well, I am on Twitter – Are You? In addition to having your own business website, writing a blog, managing a Facebook page, and participating in [...]

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The Secret to SEO Success

Are you using some search engine optimization (SEO) keywords on your site but not seeing results? Well, how much research did you do in advance? Research is the Secret to SEO Success! As an entrepreneur, the last thing you want to spend time on is search engine optimization on your site so you: Develop a [...]

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Do You Know How Many SEO Keywords To Use?

I just finished speaking at PINK’s big, “Spring Into Ownership” event in Atlanta about search engine optimization (SEO) copywriting and social media, and one of the biggest questions I received was… “How many search engine optimization keywords should I use on my Website pages?” Well, first of all, stop worrying about how many SEO keywords you [...]

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Are you ready for an electrifying change?

Recently someone asked me about the transition from every day mom to mompreneur.  Did I like my “new life?”  Was it different than before? Better? Or worse?  Was I pleased with my decision? Do I like my new life? Heck ya! The real question is: When is it right to make big changes to your [...]

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Product Summit Provides Unique Inventor Opportunities

Back in April, I posted an article which addressed the growing trend of “micro-shows”.  Many of the largest tradeshows in the land were adding destinations within the larger tradeshow…these “micro-shows” are devoted entirely to independent inventors and their unique products.  Two examples of these micro-shows are: National Hardware Show’s “Inventor Spotlight” International Home and Houseware [...]

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1 Word to Simplify SEO

You receive hundreds of e-mails, calls, Webinar requests, and more each month about how someone can get you better search rankings on the Internet. Most of these messages go into your trash with a simple click of the delete button. After all, all this data is overwhelming, and you need to focus on your work [...]

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Inpex Invention Trade Show

This week, after orchestrating insane childcare arrangements (school is out), I attended The Inventor’s University and The Inpex Invention Trade Show in Pittsburgh, PA.  This was a phenomenal experience for me, and I am so excited to share some of the highlights with you.  I did not have anything ready to exhibit, but I decided [...]

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Organize Your SEO Keywords for the Best Results

Ok… you worked for hours researching keywords, and you have a good list of SEO keywords to use. Now, what do you do with your list? Well, it’s time to get organized. Create an Editorial Calendar. You’ve probably seen the editorial calendars that media venues use to organize their publications for the upcoming months. It’s [...]

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Do you plan to GROW during the summer?

For my boys, school is out for the summer, and that means “let the fun begin!”  After sitting inside all fall, winter, & spring, they are absolutely ready for a new pace.  Summer brings warm weather and ditching the jackets, longer days, and growth.  I am not talking about just the flowers growing and blooming, [...]

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Simple Tips for Summer Sales

Now that warmer weather is upon us, you may want to increase sales now so you can enjoy more time away from the office this summer.  With this in mind, here are three actions you can take right now to start making more money from your business: 1. Update Your Website. Now, I’m not talking [...]

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9 Sizzling Summer Marketing Ideas

Many business owners say that their sales slow down in the summer for various reasons. But just because it’s summer doesn’t mean it has to be slow for your business.  Here are 9 summer marketing ideas that will help keep your business sizzling all summer long. 1.         Celebrate a celebrity’s birthday! Make your business the [...]

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Groupon Files $750 Million IPO – You Save 75% !

Hi Gang, Internet bubble? What internet bubble? Yesterday, Groupon filed the paperwork to become a publicly traded company.  Sometime this year, you will be able to buy stock in Groupon and join the other 500 million people making Groupon stock discount jokes. Last year, Groupon turned down a $6 BILLION offer from Google.  Laughable, right? [...]

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When rebranding, stay true to YOU!

I hope you had an awesome start to your summer.  As the temperature sky-rocketed over the last week, and I finally ditched my sweaters for tanks I started to think about change & rebranding.  So many people talk about rebranding, including me.  I went from a social worker to a full-time mom to a mompreneur.  [...]

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