The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Launch Your Invention”

Why Hire an SEO Copywriter?

If you want to get new customers to your site, one of the fastest ways to gain momentum is with search engine optimization (SEO). And despite what you may have heard, SEO is much for than just adding some popular keywords to your copy. SEO is a process that involves research, strategy, planning, and regular [...]

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GoToBilling.com’s Mom Entrepreneur Gives Tips

If you are a mother pursuing your small business dreams, check out this interview with Stacy Roderick of www.GoToBilling.com. Stacy manages to take care of her family, cook healthy meals, stay in shape, and help run a successful business all at the same time. Here’s what Stacy had to say: How did you get started [...]

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How to Get People to Your Site

What are you doing right now to get new customers to your site? If you are just waiting for things to happen, it’s time to take action. Here are three quick things you can do: 1. Send out SEO press releases. Add search-engine optimization keywords to your press releases. This way, it will be easier for [...]

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Invention of the Week #16: Rock, Paper, Skissors

This week’s featured invention is “Skissors”, invented by husband and wife Dawn and Bob Kenny. The Kenny team works with our invention commercialization partner, Invention Home, to help them find marketing/licensing opportunities for their invention. They created, developed, and patented their unique product to assist children with the task of learning how to use and properly hold scissors.   Skissors integrate finger covers over the holes in the [...]

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Innovative Idea: Give Tours

I sign up for a lot of newsletters because I like to know what’s going on, what people I used to work with are up to, and it helps spark the Idea Mill. I worked with Jerry Shereshewsky back in ’97 at Yoyodyne and (among other interesting andecdotes) I remember then he mentioned a desire [...]

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Mark Amtower’s Success Secrets 2

On Tuesday, we heard from Mark Amtower, a marketing consultant specializing in business-to-government marketing strategy and tactics, for both large and small firms. Here are some more of Mark’s secrets to success: What tips do you have for entrepreneurs who want to build buzz with very little money? Ask your best customers what they read [...]

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Mark Amtower Offers Success Secrets

Have you heard of Mark Amtower? If not, you will probably read about him somewhere soon. Mark successfully uses publicity to increase awareness about his business and is on BtoB’s “Who’s Who,” http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080714/FREE/128490100/1194/whoswho. Recently, I caught up with Mark to get his success secrets, and here’s what he had to say: Tell us a little [...]

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SXSW Marketing Ideas: 3 Tips on Market Research

We all think we have much bigger, deeper insight into our users than we actually do. If you think you understand your users you run the risk of overestimating what they want, you carry on bad habits, miss opportunities, don’t learn anything new or consider new ways to design.  There are very few companies that [...]

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Get Lucky with Targeted PR and SEO

Since it’s St. Patrick’s Day, I thought I’d check in with you on your luck factor when it comes to business. How lucky are you when it comes to publicity placements in major media venues? Unfortunately, luck is a part of getting your business mentioned in the media. There are always some things out of [...]

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Invention of the Week #15: Making Peace with Pills

This week’s featured invention is “Rotatable Pill Splitter”, from inventor Walt Cheney.  Walt works with our invention commercialization partner, Invention Home, to help him find marketing/licensing opportunities for his invention.  Walt created, prototyped, and patented a unique product to ease the task of splitting medications in halves and/or quarters.   Rotatable Pill Splitter gives individuals a convenient and simple way [...]

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Brand Monitoring: Why it’s Vital for Keeping Your Brand Strong

Brand monitoring is essentially the process of researching mentions of your brand including its name, officers, products, and more.  This is a vital part of branding for many reasons.  It can help you find brand evangelists, join conversations with prospects, correct misinformation, find opportunities for free publicity, police your trademark, or even find ideas for [...]

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Lose your job? Start a business!

After having her corporate, IT vice president position terminated, Ronnie Fliss spent the next six months searching for a new job.  She was told she was either overqualified or too expensive for what was available so she decided to form Fat Murray’s Doggy Treats in 2003, www.fatmurrays.com. As featured in the book, “Birthing the Elephant,” by Karin Abarbanel and Bruce Freeman, Ronnie shares [...]

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Steve Roderick of gotoBilling.com Exposes Success Secrets

On Tuesday, we heard from Steve Roderick of www.gotoBilling.com, a one-stop small business resource for paperless marketing, online invoicing, electronic billing, gift cards, and more. Due to smart planning and excellent customer service, gotoBilling.com is thriving in today’s economy and helping other small business owners succeed. Here is the rest of our conversation and Steve’s [...]

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Invention of the Week #14:

This week’s featured invention is “PODillow”, from inventor Anthony Calvert.    Anthony works with our invention commercialization partner, Invention Home, to help him find marketing/licensing opportunities for his invention.  Anthony created, prototyped and produced a unique product to address a major “pain in the neck”.   PODillow is a patent-pending, trademarked product which offers individuals a more comfortable way to [...]

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Is Your Brand Ready For Fame?

In the late 60′s Andy Warhol proclaimed his belief that everyone was destined for at least 15 minutes of fame.  While the definition of “fame” may be up for interpretation, the prediction does hold some truth.  It also begs a question for companies.  Will your brand be ready?  If yes, your 15 minutes could easily [...]

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Invention of the Week #13: Itsy Bitsy Spider Saved!

Ever call in your spouse, the one without the fear of spiders, to help escort the creepy crawley little monsters outside? � Inventors Karen Quigg and Anthony Allen have patented a device that could save you arachnophobes countless nights’ sleep and put you in caring control of spider “situations” in your home. They’ve worked closely [...]

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Social Media Marketing Tips

I attended a presentation today by Clara Shih from Salesforce.com. Clara has a book coming out called The Facebook Era about how businesses are networking, marketing and selling more stuff through social networking apps. We do a fair amount of social media marketing here at VerticalResponse and we definitely believe in it’s value for small [...]

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Austin Rocks with Friendliness

I just got back from my first trip to Austin, Texas. And as excited as I am to share all of the new insights I learned to help my clients with their Web copywriting, PPC, e-mail campaigns, and SEO, I learned something even more important…the value of a smile. Now, I have never been to [...]

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Practical Advice from Entrepreneur’s Bootcamp

My team visited Scottsdale, Arizona last week as exhibitor and sponsor of the Women Entrepreneurs’ Boot Camp.  We had a chance to sit down with organizer, Susan Ratliff, and discussed key marketing tips and business tactics for beating the recession in 2009 and I thought I’d share some of her insights. Susan happens to be [...]

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