The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Launch Your Invention”

Tips for a GREAT Holiday Break

Congratulations! You’ve made it through the unique challenges 2009 had to offer small business owners, and now it’s time to celebrate. With this in mind, here are a few tips to have a G-R-E-A-T holiday: G: Give Back To The Community. Volunteer to help a local charity. Donate your used clothing and other items to [...]

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Your Product + QVC = $$ MILLIONS $$

      The fastest ways to bring your product to market is to get it on QVC!  The best, and fastest, way to do that is hire a QVC agent! What is a QVC Agent? A QVC Agent is an independent person, or group, that can get your product or new invention in front of [...]

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Who’s On Your Team?

If you are trying to save money and start the New Year off right, there may be a secret problem lurking in your business. With the stress of trying to balance a budget, pay bills, obtain new customers, and have a life outside of the office, it can be easy to overlook one key element [...]

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Are Reporters Reading Your E-Mails?

It’s 8:30 a.m. and you’ve spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs.  You click “send” and wait for a response from the business editor at “The Wall Street Journal.” Now, it’s noon and still no response from the editor. You call and get voice mail so [...]

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Are You Promoting Yourself?

In the process of promoting your products and services to potential customers, are you also promoting yourself?   Competition is fierce today, and people want more for their money. This means that they are not just looking at products and services – but the people behind the businesses as well.   With this in mind, [...]

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Exceed Expectations to Boost Sales

If you want to increase your level of returning customers, there is one major thing that you need to take care of at the very beginning of every relationship – Expectations. This may sound simple, but if you don’t spell out what you are going to provide for the money, you can run into major [...]

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Secrets to Accelerating Your Business Success

As a business owner, I love being my company’s “evangelist.” I get huge kicks from educating and exciting people about becoming a customer. But frankly, there’s an even more important—though arguably less exhilarating—aspect to closing new business. We call it, the art of follow up.   My feelings about this were confirmed and further fueled [...]

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Startled by the Media?

As Halloween approaches, you’ll see spooky ghosts, goblins and monsters everywhere. But for many of us, the real scare comes from talking to media members. If picking up the phone to pitch a reporter gives you the chills, here are three simple tips to make the experience less frightful: 1. Prepare. Before calling a reporter, know [...]

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Are People Reading Your Blog?

Many new clients tell me that they have a blog, but no one is reading it. Other clients ask me if they need a blog. Well, if you have a blog, or are wondering if you need one, you may have these questions: • What’s the point? Before you start writing, figure out why you want [...]

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Is Your Web Site Playing This Song?

With the popularity of performance shows like “Fame,” “Glee,” “So You Think You Can Dance,” “Dancing with the Stars,” etc., it got me thinking. Ever see some of the performers warm up singing, “Mi, Mi, Mi…?” Well, this could be the theme song on many of the Web sites I review these days! Do You [...]

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“Professor Bruce” Gives Small Business Tips for Entrepreneurs

Recently, I caught up with Bruce Freeman, The Small Business Professor (aka “Professor Bruce”) to get his current thoughts on small business success. In addition to having a syndicated, small business column with Scripps Howard, teaching and running his own marketing and public relations business, Bruce is the co-author of the entrepreneurship book, “Birthing the Elephant.” Here’s [...]

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Interview with High-End Fashion Designer Shy Figaro

Recently, I received some interesting information from a small business owner who is pursuing his passion, and thought I would share his tips with you. Meet Shy Figaro, a successful, high-end fashion designer and entrepreneur. Tell us about your business and why you started it. I’m fascinated about beauty and elegance, and believe that fashion [...]

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3 More Free Publicity Tools

Since many of you commented on my last blog entry, here are three more free tools to help you with your small business PR activities: 1. Help a Reporter Out PR Pro Peter Shankman set up this great site at http://www.helpareporter.com/. Simply enter your name and e-mail information. And each day, you’ll receive a list [...]

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Why Do You Need a Copywriter?

If you are tempted to save money and write your own marketing materials and website copy, please stop and think about it. Although copywriters may be expensive, they can help you: – Optimize conversion rates; – Build credibility; – Reach targeted audiences; – Increase search engine placements; – Assist you with your overall, Web architecture; [...]

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Exclusive Interview with PINK’s Cynthia Good

Recently, I caught up with Cynthia Good, CEO, founding editor and co-owner of the award-winning PINK Magazine, www.PINKmagazine.com. PINK reaches more than two million professional women every year and has raised more than $60,000 for nonprofits benefiting women and girls. Before becoming an entrepreneur, Cynthia was a news anchor on television stations nationwide, created her [...]

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How Someone Ripped off Our Twitter Name and We Fought Back

You’ve probably read our StartupNation advice about how to leverage the value of social media to benefit your business. (You can listen to a first and second podcast on this subject, too.) But a word of warning: What you may not know–and should be prepared to overcome–is that just like there are squatters on website [...]

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Are You Guilty of These 3 Web Sins?

Whether you are creating a new Web site or reviewing the one you already have, there are three key factors to keep in mind. Are you guilty of these three Web site sins? 1. Visitors can’t get the information they need. This is pretty obvious, but often overlooked. It can be enticing to use fancy videos, [...]

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How Are You Promoting Your Lemonade Stand?

Over the 4th of July, I was walking around an affluent neighborhood and about every block or so, there were children selling lemonade. Lemonade Stand 1. At the first stand, the kids were yelling from a bench about their lemonade and how much it cost. They were so loud that people were running to get [...]

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