The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Launch Your Invention”

5 Benefits Of the Provisional Patent Application

As an inventor with a new product idea (or improvement to an existing product), it’s important to understand the various types of protection that are available to you.  Let’s assume that your idea provides benefit and usefulness (not just a visual design) ~ you might consider filing either a non-provisional patent (a “Utility Patent”) or [...]

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What The Grammys Can Teach You About Business

Hi gang, How do you get your product noticed in our current sea of product noise? Obviously, the way to be noticed is to wrap yourself inside a giant egg and be carried somewhere by the entire cast of The Rocky Horror Picture Show, right? Yep, you’ll be noticed for sure.  Lady Gaga was certainly [...]

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What’s Next After Your Newsletter?

Ok. You have a newsletter registration on your home page, and people have started to sign up. Great! Now, what do you do? A.     Sit back and watch who signs up. B.     Communicate with your new registrants right away. C.    Send valuable information to your list on a regular basis. If you answered B and [...]

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What is Small Business Public Relations Anyway?

Small Business Public Relations – What Is It? When many entrepreneurs think of public relations (PR), they think about sending out a press release. But PR is so much more… It entails all of the communications you have with the media, customers, employees, partners, etc. Why Do You Need It? By communicating with your customers [...]

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Got a Web Checklist Like This?

You have your new Website up and running, and are ready to start bringing in sales. Perhaps, you spent hours writing the copy yourself? Or maybe you hired a big, Web company to design a site with all the bells and whistles? Either way, you are not finished…. unless, you did this one, key step… [...]

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How to Come Up with Great Ideas

Even if you like working for someone else, you have probably had a business idea that you haven’t told to anybody. Chances are, in a few months or years someone will start the business you’ve been dreaming of. That’s when you’ll tell all of your friends, “I had the same idea years ago. I knew [...]

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Your Site Isn’t Optimized? Why Not?

Is your site optimized for the search engines? If not, does one of these statements sound familiar? • I don’t need SEO. • It’s too expensive. • I was ripped off by SEO in the past. Well, here’s the cold hard truth about SEO: You need search engine optimization to compete. What happens right now when potential customers [...]

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Are You Guilty of Having a “We” Site?

Welcome to our site. We are the leader in widgets. Our widgets are the best. We use innovative technology. You should buy our widgets because blah, blah, blah. Yes, this is terrible copy for a Website. But look at all the businesses out there that use this kind of language. And while you may not [...]

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Invention in the Spotlight – Melon Peeler

Inventor Jerry Avey hasn’t always been a truck driver.  His true passion is portrait photography.  And years ago, he and his wife dabbled in the restaurant industry, even considering opening their own restaurant for a time.  While experimenting with menus, various recipes, and his own culinary skills, Jerry stood at his kitchen counter slicing melon [...]

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Guess Who’s Knocking On Your Door?

So I just got off of a publicized teleseminar with one of the top gurus in the information marketing industry. But get this… there were only three people on the call! I couldn’t believe it! Here I had access to free information and answers that could make me money… so I asked question after question [...]

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3 Tips to Increase Sales Now

If you need to bring in new sales immediately and are overwhelmed with all of the Webinars, books, programs, services, and other “opportunities” that come across your desk on a daily basis, stop for a moment and take a breath. Here are three tips to help you simplify the process and actually see an increase [...]

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Inventor on NBC TODAY Show! How did she do it?

My very dear friend and client Kathy Lancaster, is appearing on The Today Show tomorrow morning with Kathy Lee Gifford at 10 AM EST with her amazing fashion accessory Kapelli Ear Covers! How did she do it? Kathy and I have been working on her manufacturing project for one year now, and her shipment of [...]

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Did You Get Ripped Off?

It’s time for holiday fun, sales… and scams. “I got ripped off! Can you help?” I’ve heard this so many times… good business people spending a lot of money on big companies or agencies and seeing little results. As a business owner who started her business with nothing, I HATE to see other business owners [...]

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Got Thick PR Skin?

Once you start pitching the media, you may find yourself sucked into the fast world of deadlines and being connected to your “Blackberry leash” almost 24/7.   And even though you are working like a dog, you still may have to deal with…   “Why are we not seeing more sales?”   “Why did that [...]

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2 More PR Myths – Busted!

You can still get PR even if you don’t have a lot of money. Remember my post from last week? Well, here are two more myths… shattered!   Here’s the scoop directly from my new book, “Simple Publicity – How to do your own public relations to boost sales, awareness and credibility fast… without spending [...]

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Exposed – The PR Myths!

How was your Halloween? Was it as scary as your current, publicity activities? Well, if you’ve had bad publicity experiences in the past and are afraid to move forward, don’t be! After hearing from many entrepreneurs who were “taken” by a big agency or just didn’t have the money to pursue PR activities, I decided [...]

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How to Get Publicity Now

Do you need publicity right away to build some buzz for your products and services? Well, here are three things you can do right now that will help you get the word out… fast: 1. Write to your local paper. Check your local paper to see if they have an “Opinions” or “Letters to the [...]

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What Happened When One Entrepreneur Had Cleavage Issues

If you have an idea for a new product based on your personal experiences, you should definitely look into creating it. Just look at today’s interview. After having a difficult time finding a piece of clothing that would give her the ability to “manage” her cleavage in comfort at work, Julie Crotty quit her job, conducted [...]

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