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Archive for “Launch Your Invention”

International Home Housewares Show

Should You Exhibit at the International Home + Housewares Show “Inventors Corner”?

The International Home + Housewares Show with roots dating back to 1906, has earned its reputation as the best venue for companies to introduce their housewares-related products to the Industry. The Show is the largest housewares-only fair in the world, boasting over 60,000 home goods professionals in attendance with over 20,000 buyers. Of particular interest [...]

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Entrepreneur Helps The Environment With Aqwastream™

Startup Tips from Founder, Mare Van Dyke

Recently, I went scuba diving in Redondo Beach, California and was looking forward to seeing fish, crabs, lobsters, and some interesting sea snails. But that wasn’t the case. This time, I dropped down into the ocean, and there was a sea of garbage.

I can’t say I was that surprised. ABC News reported that, “approximately 1 billion seabirds and mammals die per year by ingesting plastic bags” and an article at The Mother Nature Network states that, “80 percent of plMare Van Dyke of Aqwastreamastic bottles are simply thrown away.”

I was sharing this story with an associate and discovered that she is actually doing something about it. Meet Mare Van Dyke, founding partner of Aqwastream and what she had to say during our interview…

Tell us about Aqwastream and why you started the company.

In a nutshell, we are developing a system of personal, water-bottle refill and digital media-stations that dispense free, filtered water on college and corporate campuses. The program for universities will be funded by corporate sponsors and provided to them at no cost.

Aqwastream™ stations include a micro-broadcast network where videos play to promote sponsor sustainability efforts to a targeted audience. Our goal is to partner with sponsors, schools and corporations to attack the issue of plastic-bottle waste one refill at a time.

I’ve worked continuously in various education and marketing related positions for over 40 years. During that time, I had the privilege to learn many facets of business, both B2B and B2C and felt strongly about becoming involved in something that could make a difference in our world – some small action with an educational twist that had a long-term benefit. I’ve been carrying a refillable water bottle for more years than I can remember, so the opportunity to create Aqwastream was a perfect fit.

What makes Aqwastream unique and why do you think it will be successful?www.aqwastream.com

Aqwastream™ is unique because of the total system solution technology we’ve incorporated in our network of stations to educate and engage users. We are taking the idea of the prehistoric “watering hole” or more contemporary “water cooler” concept where users quench their thirst, and get caught up on the important news of the day.

Our broadcast network is designed to display content directly related to issues around sustainability – produced by corporate sponsors or creatively designed by students – and shown in an environment where education and company loyalty can increase engagement and action.

We’re also utilizing M2M (machine to machine) technology to manage all mechanical and technology systems on the station. Sponsors and hosts (corporations and schools) won’t have to worry about maintenance or service calls. We handle it all, having developed a proprietary remote monitoring system.

What has been the most difficult part about starting a new company and becoming an entrepreneur?

From a personal perspective, there’s a lot of buzz around young entrepreneurs taking their great idea to market. You see them on TV, in social media and on magazine covers. The excitement of their risk is buffered by the time they have in life to re-group if they lose all their money or that of their investors.

We don’t hear much about professionals who later in their careers, take their beliefs, experience and savings and combine them to start something new in what’s supposed to be a winding-down time. With everyone “working toward retirement,” you only hear warnings that you’ll end up as Wal-Mart greeters if you fail. In actuality, according to a December 2012 article in Inc. magazine, “Older Entrepreneurs Get a Bum Rap,” those starting businesses later in life have a pretty good shot at success.

What is the most important lesson you’ve learned so far starting Aqwastream?

The most important lesson I’ve learned is to get outside of your current network. Fresh opinions and perspectives open your mind to possibilities and new connections. One particular new contact gave me advice that proved to be most valuable. She advised me to take advantage of my years of experience and connect only with those at the top level in each organization. She stressed the importance of “owning the start-up space” and adding value in every category by working top level players.

As a marketing expert, how are you marketing and promoting your new business?

Since becoming a founding partner of Aqwastream LLC, I’ve spent a lot of time learning how sustainability, Corporate Social Responsibility (CSR) and green movement professionals are communicating to their constituents. There is a tight network of those who already “get it.” Expanding our concept to broad and targeted audiences will happen through expansive efforts of social media. It’s where we all look to learn.

What tips do you have for other entrepreneurs just starting out?

My tip to new entrepreneurs is to create value right from the beginning by acquiring assets for your business. File for trademarks, create systems with technology, apply for patents, establish your brand standards, set up a solid accounting system, and add equity partners to your team. Put your ego on the sideline and skip the fancy office, address and business expenses that do not add value to the business you are building.

That’s great advice Mare. Is there anything else you would like to add?

One of the most poignant statements that I heard about building a new business or even running an existing company goes like this. “Everything a company does should be done to make it more successful. Everything else is just a waste of time and resources.” For entrepreneurs like me, this is timely advice.

Thanks for your insights Mare, and we wish you all the best with your new business. If you’d like to contact Mare, visit www.aqwastream.com.

Do you have comments or a good, startup story to tell? Please write to us below.

And if you need help with your PR and SEO content strategy to boost sales, please write to me at www.rembrandtwrites.com.

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Startup Tips from Founder, Mare Van Dyke Recently, I went scuba diving in Redondo Beach, California and was looking forward to seeing fish, crabs, lobsters, and some interesting sea snails. But that wasn’t the case. This time, I dropped down into the ocean, and there was a sea of garbage. I can’t say I was [...]

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Think That Copy is Gone? Think Again!

SEO copy, business procedures and PR stories are protected! Earlier this month, I attended a seminar by an FBI Search and Recovery Diver. He showed us all of his high tech equipment and talked about how he searches for missing people, evidence, and other items underwater. And while it was cool to try on his [...]

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InventionHome Product Spotlight – Tipsy Tower

Memorial Day has come and gone.  The holiday signifies many things…a time to remember those who sacrificed their lives for our country, as well as a time to visit the gravesites of our loved ones to pay respects.  In a much less ‘official’ manner, this day also marks a changeover in the season making it [...]

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Inventors: UIA & Mark Reyland driving positive change in the invention industry.

For independent inventors, navigating the invention process can often times be a scary and difficult challenge. Knowing where to turn and the steps to take to drive an idea through to commercialization is not always easy for inventors.

One organization with a mission to educate and help inventors is the United Inventors Association (UIA). The UIA offers a multitude of free benefits for inventors in need of invention help and is continually striving to develop improvements and positive change in the invention industry. Originally founded as an extension of the USPTO over 20 years ago, the UIA is a great organization to join for all inventors.

For information on joining the UIA – www.uiausa.org.

The driving force behind the UIA is the UIA’s Executive Director, Mark Reyland. Mark is a serial entrepreneur with a long career in product development and inventing stemming back to his early days in the United States Air Force and National Security Agency.

Since joining the UIA, Mark has worked tirelessly and passionately for the benefit of the inventor community. Mark’s commitment to helping inventors leads to a regular 60 to 80 hour work week, spending upwards of 200 days a year traveling between inventor clubs, Washington DC (where he leads the UIA effort to strengthen inventor protection legislation and enforcement), meetings and trade shows.

Through Mark’s leadership, the UIA has developed a supportive program for 100+ UIA certified inventor clubs around the country where real inventors meet monthly. The UIA supplies the clubs with professional speakers as well as Skype kits to allow speakers to present long distance. In addition, Mark travels to over 30 clubs each year to personally thank the club leadership and to educate on available tools and efforts taking place on their behalf at the national level.

The UIA has also developed a strong national trade show support program offering Inventor Showcase and educational programs at industry trade shows. The UIA hosts the National Hardware Show’s Inventor Spotlight Pavilion, PGA Merchandise Show and International Housewares Shows and has several more national tradeshows on tap for 2013.

If your company would like to become a professional corporate member of the UIA please visit www.uiausa.org.

For more information visit:

http://markreyland.wordpress.com

http://inventionhome.com/2012/12/06/how-the-uia-mark-reyland-are-helping-the-invention-industry/

www.linkedin.com/pub/dir/Mark/Reyland

http://www.youtube.com/watch?v=sXe3BB4y2DY

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For independent inventors, navigating the invention process can often times be a scary and difficult challenge. Knowing where to turn and the steps to take to drive an idea through to commercialization is not always easy for inventors. One organization with a mission to educate and help inventors is the United Inventors Association (UIA). The [...]

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InventionHome Product Spotlight – “Spin-n-Stor”

Here comes November!  Gone are the lazy days of summer and the relaxing autumn evenings.  The holidays are now bearing down, and it is officially “busy” season!  Time is truly precious, and that’s one reason that we see many inventions that were designed to SAVE TIME.   One such invention comes from Ruth G. of San [...]

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InventionHome Product Spotlight – “Spin’nStor”

Here comes November!  Gone are the lazy days of summer and the relaxing autumn evenings.  The holidays are now bearing down, and it is officially “busy” season!  Time is truly precious, and that’s one reason that we see many inventions that were designed to SAVE TIME.   One such invention comes from Ruth G. of San [...]

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Submit Your Invention to Rubbermaid

Rubbermaid®, a leading manufacturer of home organization products and division of Newell, relies on the ingenuity of independent inventors to find innovative new products for their brands. To help with this effort, Rubbermaid has asked InventionHome to reach out to our inventor community and spread the word to inventors and entrepreneurs with innovative home products. [...]

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The World of Retail and Getting Products to Market

I am very excited to be a part of the Startup Nation family of business bloggers!  In the coming days, I will share my thoughts on everything from cool new retail products to how to successfully develop products that you can sell to retailers yourself.  Fun topic ideas are always welcome so don’t be shy….but [...]

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InventionHome Product Spotlight: Jagged Jeans Design

It’s back-to-school time!  This means back-to-school shopping and for many it also means back-to-school JEANS.  The problem with brand new jeans is…well…they aren’t broken in to look and feel “old”.  But don’t worry ~ we have an invention for that, and it comes from our client Ronda E. from Iowa. The name of Ronda’s invention [...]

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InventionHome Product Spotlight: NeatSink

NeatSink acts as a customizable organizer for kitchen supplies, while also acting as a backsplash for the kitchen sink. This unique product comprises a vertical back panel with a number of spaced horizontal slots, a flexible water seal located at the bottom of the panel, and a hand access for operation of the water valve.  [...]

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Pitch Your Invention To 6 “As Seen On TV” Companies

For those of you who feel you have a product worthy of the “As Seen on TV” label, here’s a great opportunity for you. An impressive list of companies, representing successful TV brands like Snuggie, Perfect Brownie, Topsy Turvy, Pajama Jeans, EasyFeet, Tony Little’s Gazelle and many more, will be present on the campus of [...]

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Pitch Your Invention to QVC Sprouts

On March 13, 2012, QVC Sprouts is officially launching at the 2012 International Home + Housewares Show in the InventionHome.com Inventors Corner Pavilion. A panel of QVC buyers will be on hand to listen to inventor pitches. If you have a product fit for TV, submit it for a chance to be selected to attend [...]

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Do Inventors Need 3D Designs or Prototypes?

If you are an inventor in the early stages of development (you don’t have finished samples) and you are looking to sell or license your invention to a company for ongoing royalty payments, you will more than likely need some form of prototype or design to showcase your invention to prospective companies. In reality, most [...]

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