The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Launch Your Business”

5 Tips to Optimize Your Facebook Timeline for Business

Business owners beware! Facebook has changed the game again, and this time the change involves your business!  On March 1st, 2012, Facebook rolled out Facebook Pages (otherwise known as Timeline) for businesses, brands and organizations.  All business pages will be converted to this new format automatically on March 30th, 2012.  You can choose to have your [...]

Continue Reading

Is your E-mail Campaign Working?

You just spent a lot of time, effort and money creating an e-mail campaign. But when you sent it out, a ton of people unsubscribed, you received complaints and no one purchased your new product. It was a failure. But don’t despair! Use this opportunity to learn from your mistakes, and to create a more [...]

Continue Reading

3 Ways to Know If You Should Do Social Media or Not

As a small business owner, you are probably inundated with news about the latest, social media trends. There is facebook, Twitter, LinkedIn, Google Plus, and more. Do you have this feeling that you should get involved with it but just aren’t sure? Well, here are… 3 Ways to Know Whether or Not You Should Get [...]

Continue Reading

Setting up for Success in Your Home Office

Last week I moved my home office.  I am still at home, but just in a new place.  When I first started my business, I took over an alcove on the first floor.  For a little over a year, I called this tiny space home. Recently, I outgrew my alcove.  That coupled with my kids’ [...]

Continue Reading

Find Out Why the Media Isn’t Calling You

Yes! You just started your new business, and customers are starting to arrive at your door and visit your Website, but you haven’t heard from the media. Why aren’t they calling you? Well, here are…

The Top 3 Reasons Why The Media Is Not Calling You

  1. They won’t unless you call them.

Have you reached out to media members to introduce yourself and your new business? If not, how are they supposed to know you exist?

Take the time to make a list of specific media members you want to contact. Then, call introduce yourself. Tell them who you are and the benefits your new business has to offer. Most important, let them know that you can act as a resource for future stories in your area of expertise.

Keep it short and sweet and ask them if you can send them news about your business. The worst they can say is “No,” but at least they’ll know who you are and you’ve started a media relationship. And if you are nervous about calling media members, start with a small, local publication and move up to more important and larger media venues after you’ve had a little practice on the phone.

  1. You don’t care about them.

When you contact a media member, you’ve got to think about what’s in it for them and provide information they can actually use. If you simply talk about how great your business is and all the product features you have to offer, you will hear crickets chirping or a dial tone.

However, if you think about how you can offer valuable information to a media member that he or she can actually use, you’ll be more likely to from a lasting relationship with that person. By creating a reputation of always providing interesting and current information, over time, media members will want to call you for future stories.

3. You haven’t done your research.

When you contact a media member, do you have a specific story in mind that relates to his or her target market?

If not, you need to do more research. Before contacting a media member, you should know what that person writes about (his or her beat), read their previous stories and learn about their audience. Then, you need to use this information to develop a unique story idea specifically for that media member.

Do not send a blanket media pitch to a huge list of media members!

Yes, this is easy to do, and you may get a few, media nibbles from your efforts, but if you want to develop long-lasting relationships with the media and get fantastic stories written about your business, take the time to do your research.

After all, if you were a member of the media, would you want to talk to someone who has an interesting and unique pitch just for you or read a “template” e-mail you know was sent to many, other reporters?

Do What it Takes to Make Your Phone Ring.

You may think your new business deserves press, and media members will just start calling you. But this is just not going to happen unless you are already well-known. Getting good publicity for your new business takes time and effort.

Conduct the appropriate research and learn about specific media venues, reporters, producers, and bloggers before making contact. Develop specific pitches and think about how you can help media members do their jobs. By doing so, you’ll become a respected expert that media members will want to speak to, and your phone will start ringing!

For additional help with your SEO copywriting and publicity efforts, please contact me below or at www.rembrandtwrites.com.

-->

Yes! You just started your new business, and customers are starting to arrive at your door and visit your Website, but you haven’t heard from the media. Why aren’t they calling you? Well, here are… The Top 3 Reasons Why The Media Is Not Calling You They won’t unless you call them. Have you reached [...]

Continue Reading

How to Focus SEO Activities For Results

Overwhelmed with SEO Options? There are many choices available when it comes to search engine optimization, or SEO, and you probably have many questions: Should you do your own SEO or hire a firm? Is SEO worth it? Will you be able to get to the top of the search engines? With all of the [...]

Continue Reading

5 Reasons to Use the Phone Instead of E-Mail

If you are an SEO copywriter, love technology, or just don’t like dealing with people, you may be using e-mail too much and missing out on some important opportunities and communications. If you haven’t picked up the phone in some time, here are… 5 Reasons to Use the Phone Instead of E-mail 1. You have [...]

Continue Reading

3 Ways to Improve Your Copy in Less Than 60 Minutes

Are you an entrepreneur handling every aspect of your new, small business? If so, you are probably writing all of your marketing materials and Website copy. While you may not be able to afford a professional, search engine optimization (SEO) copywriter yet, there are some things you can do to improve your copy… and they [...]

Continue Reading

Are you Pinterest-ed?

Last summer, I was working with a client and she was bubbling over with excitement about Pinterest.  While 6 months ago, Pinterest was relatively unknown to many people, as of last month it is now a TOP 10 social media network.  That’s right – TOP 10. Are you Pinterest-ed yet? Pinterest is basically a visual [...]

Continue Reading

Are You Moving Too Fast with PR and SEO?

Today, the world of public relations (PR) and search engine optimization (SEO) runs at the speed of light. You need to write, optimize, send, and monitor press releases quickly to keep up with news and the competition. In addition, your site needs to have the right SEO keywords and coding in place to be noticed [...]

Continue Reading

30 Ways to Make Your Business Stand Out From the Crowd

Let’s face it, starting a business can be very easy, but staying in business can be very difficult given that our customers have too many choices on where to spend their hard-earned cash.  So the question I posed to small business owners was “How do you make your business stand out from the crowd so [...]

Continue Reading

Start-Up & The Net: A Love Affair

I feel as though I am always writing about social media and the rapid changes of that thing we affectionately call the ‘Internet’ here at StartUpNation.  There must be a reason why I feel as though both you and I should stay up to date with this rapidly changing area.  No, it is not to stay [...]

Continue Reading

4 Reasons to Use Google+ to Market Your Business

Many of the small business owners I work with are suffering from social media fatigue.  The past few years have been a whirlwind of new technology that has left many of us wondering; “is all of this social media really worth while for marketing my business?” The recent introduction of Google+ for business into this [...]

Continue Reading

Where’s the Accountability?

Happy 2012 StartUpNation! As I wrap up Week #1 of this fabulous brand new year, I thought I would check in with all of you…. Have you set your Main Goal(s) for 2012? More important, How do you plan to hold yourself accountable to your Goal(s)? That is the kicker with goals.  You can make [...]

Continue Reading
Lineage2, Aion, Blade And Soul