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Launch Your Business

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Now’s the Time to Start Up

As published in Costco's monthly magazine The Costco Connection: Some day in the not too distant future, people will look back on these recessionary times and say, That’s when the smart people did “xyz.”    ...
byRich Sloan
April 6, 2009
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What You Need to Know About Email Delivery

Email Delivery sounds pretty simple:  you create an email newsletter or promotional campaign, hit send, and then mighty wizards transport that email to your recipients through the use of hand-crafted cables and powerful laser beams. ...
byVerticalResponse
April 3, 2009
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Customer Love: No Love Like Free Love

FREE LOVE, or the art of giving away your stuff to consumers, is an enduring trend. Now, more than ever, FREE = GOODNESS.  From airline tickets to Wikipedia, and from laundry detergent to music downloads...
byChristine Haskell
April 1, 2009
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My comments on CNN this past weekend

Here's a transcript of my comments on CNN's Your $$$$ this weekend. Thought you might enjoy... ALI VELSHI: Businesses start up with in these economies, and by the way consumption we were over consumers and...
byRich Sloan
April 1, 2009
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Just to lighten things up a bit,

Reprinted from tensionbreaker.com: How the Recession Affects Sesame Street After its expenses come under increased government oversight, the number 4 pulls its sponsorship. Cookie Monster being replaced by his cousin, Ramen Noodle Monster. Elmo's World...
byChristine Haskell
March 31, 2009
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How to Get People to Your Site

What are you doing right now to get new customers to your site? If you are just waiting for things to happen, it's time to take action. Here are three quick things you can do:...
byMelanie Rembrandt
March 31, 2009
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No Time For Social Media? Hire a Mom.

The rise of social media is undoubtedly one of the biggest changes to happen to marketing since the birth of the internet.  According to a Universal McCann 2008 study, 272 million people are using social...
byHeather Schuck
March 30, 2009
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What does innovation mean to you?

This idea gives "green business" a whole new meaning... Anti-Theft Lunch Bags will deter the most glib of lunchroom swappers. Slip your sandwich into one of the green-splotched decoys before placing it in the office...
byChristine Haskell
March 30, 2009
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Customer Love: Listen

This example is why newspapers and TV must reinvent themselves, or die. Obama is Lincoln v2.0 Taking a page out of Lincoln’s Handbook on How To Be A Good President, Obama is everywhere in the community: at...
byChristine Haskell
March 27, 2009
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Innovative Idea: Give Tours

I sign up for a lot of newsletters because I like to know what's going on, what people I used to work with are up to, and it helps spark the Idea Mill. I worked...
byChristine Haskell
March 26, 2009
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7 Tips for a Better “Contact Us” Page

You work hard to bring prospective customers to your website. So, once they are on your site, you should work just as hard in answering their questions. In fact, whenever they have a question while...
byTom Shapiro
March 26, 2009
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Mark Amtower’s Success Secrets 2

On Tuesday, we heard from Mark Amtower, a marketing consultant specializing in business-to-government marketing strategy and tactics, for both large and small firms. Here are some more of Mark’s secrets to success: What tips do...
byMelanie Rembrandt
March 26, 2009
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Mark Amtower Offers Success Secrets

Have you heard of Mark Amtower? If not, you will probably read about him somewhere soon. Mark successfully uses publicity to increase awareness about his business and is on BtoB’s “Who’s Who,” https://www.btobonline.com/apps/pbcs.dll/article?AID=/20080714/FREE/128490100/1194/whoswho. Recently, I...
byMelanie Rembrandt
March 24, 2009