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Launch Your Business

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Does Your SEO Copy Sound Like An Ad?

I just spoke to a potential client who wanted to stay away from search engine optimization (SEO) in her copy because she was afraid it would be dishonest and sound like a commercial. Do you...
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Ready to Make Your Blog Headlines Irresistible?

Want more people to read your blog? Start with the headline. If you can intrigue your audience with tantalizing headlines, your readership should soar. To that end, here are 5 tactics for making delicious headlines...
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Some Laid Off Workers Turn to Franchising

The past 18 - 24 months have been tough on corporate America. I'm based in Charlotte (home of Bank of America and Wachovia/Wells Fargo) and many of my friends that work for the bank are...
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Why Hire an SEO Copywriter?

If you want to get new customers to your site, one of the fastest ways to gain momentum is with search engine optimization (SEO). And despite what you may have heard, SEO is much for...
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The New-New Store Front

Interesting article in this Sunday’s NYTimes about vanishing store fronts. …[Store fronts signs] are artifacts of consumer culture before commercial branding and environmental signage (as signs are now called) became so self-conscious — when sign...
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Innovative Business Idea: Looking for one?

In this economy, people are selling everything. Ebay, Etsy and other such retail hubs are increasingly popular. But let’s step outside the overstuffed box of old sports cards, second hand coach bags, and retro 70s...
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7 Ways to Turbocharge Your Blog

Do you want your blog to work harder for your business? If you are looking to increase readership of your business blog, you need to create content that is compelling to your target audience. To...
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Getting Started in the Business-to-Government Market

There are several reasons companies are attracted to the Business-to-Government (B2G) market. First, government at all levels (federal, state, local, education) buy every type of legitimate business product or service imaginable. Second, the government pays...
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Tips for calculating ROI for brand marketing

Calculating a return on investment in brand marketing campaigns can be challenging for companies of all sizes. For start ups that have yet to establish sophisticated tracking and reporting processes, even more so. Here are...