All Marketing Is Local
Just learned about EveryBlock, is a new way to keep track of what’s happening on your block, in your neighborhood and all over. You can choose your city and get a citywide overview of news...
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Launch Your Business
1104 posts
Creative Capitalism: one for one, from day one
Recently, I was contacted by a PR firm (Attention) and asked if I would profile Blake Mycoskie on my blog(s). I’m ashamed to say how long it’s taken me to turn this piece around, however...
Our ROI Revealed – What It’s All About
Usually, the acronym, ROI ("Return on Investment") is reserved for use in characterizing how much money you get out of a deal as an investor. It's basically a financial stat. But the ROI for us...
StartupNation’s 5 Survival Tips for Your Business (as seen in Costco Connection Magazine this month)
It’s no secret that running a business in this economy is a challenge. But with the right smarts, you can get through the storm. To survive you’ll have to make the most of your time...
Everything I Needed to Know About Business I Learned From Boxing
The love affair started about ten years ago. I was flipping through the channels on late night television and stumbled across one of Felix Trinidad’s early fights. He was an amazing athlete full of unwavering...
Pick Good Influences For Your Advisory Board
Obviously John Wooden is not on my advisory board, but he is in my Pantheon-of-Wonderful-People. Quote to consider No written word, no spoken plea Can teach our youth what they should be; Nor all the...
SPEEDing Your Website Visitors to Checkout
If you sell products or services through your website, speed is critical. People's attention spans online are notoriously limited. That means you need to capture your site visitors' attention and compel them to click through...
SEO Copywriting Works
Way cool! My client’s traffic just went up 43% due to search-engine optimization (SEO) techniques. What about your site? Have you implemented SEO to help potential customers find your site? If not, you are missing...
What three independent businesses would you miss if they disappeared?
I just learned about the 350 Project and thought I would share it out and ask everyone's opinion: 3 - Think about which three independently owned businesses you’d miss most if they were gone. Stop in...
Moms in Business: StartupNation’s 2009 Top 200
Superb multi-taskers, cool-headed, wise and all-knowing, moms are a special species. But if you add to that the fact that many of them are the masterminds behind thriving businesses, it’s apparent that moms are able...
Moms Create Business in the Niches
If there's a void in the market, you'll find moms there Some entrepreneurs have dreamed of owning a business since childhood and some get the itch later in life and decide to leave corporate life...
Moms Choose Flexibility Despite Difficulty
Being an entrepreneur and a mom is a lot to manage, but these women wouldn’t have it any other way. Virtually every winner in the 2009 StartupNation Leading Moms in Business competition started a business...
From Hobby to Business, Moms Take Their Pastimes Full-Time
When MaryBeth Reeves launched Atlanta-based Scrapbookmamma, ranked No. 23 in the 2009 StartupNation Leading Moms in Business competition, she wasn’t looking for a new job. She actually had a full-time job with Starwood Hotels and...
Stadium Marketing Idea that You Can Copy
Last night I attended my first baseball game of the season at AT&T Park in San Francisco. It’s tradition in most stadiums around the US to incorporate a little crowd participation on the big screens...
What’s Wrong With Your PR Activities?
The phone is not ringing and crickets are chirping. That’s likely what will happen if you are sending out press releases to the masses and waiting for the sales to come in. I bring this...
A Lawyer Comes Clean….
Hello. My name is Jessica Eaves Mathews and I am a serial entrepreneur. There. I said it. I am coming clean. It is high time I admitted that not only do I love helping my...
5 Steps to Marketing for Optimal Response
I typically focus on email marketing, since it is cost effective, it has a viral quality, and VerticalResponse happens to offer a great email solution for startups, but the following suggestions can apply to direct...
The beginning of the end … of the bad economy
I received a press release today that deserves a few minutes of your scanning. It's the monthly consumer confidence report issued by The Conference Board. It shows that consumer confidence actually trended up this month for the...
My Most Passionate Encouragement to Start Up
Check out this NYC regional TV show with Brian Lehrer as host (and me silenced in the first few minutes but then unLEASHing my enthusiasm about why now is a great time to start up, once my...
5 Mistakes to Avoid When Designing Your Website
For many of you, your business website will act as a central hub for your marketing, branding and communications. It will be a major touchpoint in your relationship with your prospects and customers. If you...