The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Inspiration for Entrepreneurs”

Top 7 Things To Do When You Can’t Get Motivated

A few years ago, I had a business partner who simply couldn’t get motivated to make himself get things done. He told me he had the best intentions but simply couldn’t make himself do the things on his to-do list. At the time, I didn’t have much empathy. We were under deadline and I could [...]

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Small Business Success | Company Performance

Entrepreneur Josh MacGown Becomes Mobile Genius!

Successful business owner offers tips, insights and secrets to success Have you ever dropped your mobile phone, cracked the screen or submerged it in water? I think we have all done this at some point! You worry about the fees involved in replacing your phone and recovering your lost data. Well, Josh MacGown decided to [...]

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Business Simply Put provides affordable, high-level business information and advice

An Interview with a Chinese Business Owner

In the United States, the liquidity of our markets promotes entrepreneurship, innovation and corporate growth. Most entrepreneurs, steadfast in their efforts, can usually access the financing they need. However, in other countries accessing capital can be a long and arduous process with limited options. I gained a greater appreciation for the structure of our banking [...]

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StartupNation Radio Blog

Les Gold to Join StartupNation Radio

  StartupNation Radio is happy to announce that Les Gold from the Hardcore Pawn show will be joining us in the studio on June 28th. Not only is Les one of the nation’s most powerful pawn brokers, but he is also a New York Times Best Selling author.We are excited to have him on air [...]

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Business Simply Put provides affordable, high-level business information and advice. Products and services can be customized to meet specific needs.

What Every Company Leader Should Consider

A company leader must make sure the right people are doing the right things. This requires both leadership skills and knowledge about the numerous business functions that exist within a company. Given their level of influence, they can build or destroy the company. Leaders have to respect the impact that their words and directions have [...]

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Mom Entrepreneur

Mom Entrepreneurs – Listen up!

Hear StartupNation Radio hosts Jeff Sloan and Dan Glisky, Jr. on Word of Mom Radio talking about the Leading Moms in Business Competition! Listen to the archived recording right here! Launched in mid-March, StartupNation’s annual Leading Moms in Business Competition is still going strong! With hundreds of amazing contestants and support pouring in from friends and fans [...]

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Increase sales

What if you are NOT a Born Salesperson?

When speaking about a person who has built a successful career in sales it is often said, “They are a born salesperson,” but what does that actually mean? While it is true that some salespeople possess excellent people skills, it is not true of all. Moreover the ability to charm is not a given for [...]

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Lori Williams

What is the Definition of Success and Failure?

It has been over two decades since I started my first company at age 25. My early years in business were emotionally draining. I wrestled with every decision, second guessing whether it was the right move. I had personified my company; if the business failed then I was a failure. Unfortunately, I was more motivated [...]

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Lemonade Stand, Business Lessons

Lessons Learned from a Childhood Lemonade Stand

Small towns are inherently entrepreneurial. Family owned businesses support the local community rather than the typical big city retail chains. I grew up in a small rural community with approximately 2000 people at the time of my childhood. Large stores and restaurants simply did not exist. The closest grocery store was approximately 40 minutes away. [...]

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Are You Whining or Winning?

I can’t do that! I don’t want to! Wa! Wa! Wa! Sounds like a small child not getting his or her way, doesn’t it? Well, believe it or not, I’ve heard plenty of adults saying these exact same things recently and felt the need for a little pep talk via this blog. Whether it’s a [...]

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Are you ready for an electrifying change?

Recently someone asked me about the transition from every day mom to mompreneur.  Did I like my “new life?”  Was it different than before? Better? Or worse?  Was I pleased with my decision? Do I like my new life? Heck ya! The real question is: When is it right to make big changes to your [...]

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Tips for Networking in the Beginning…

I was a little stumped about what to write about this week.  A lot has been going on in my world, but for some reason, I could not pinpoint the one little thing that I wanted to share.  My new website for moms in transition is SLOWLY coming together (not as fast as I would [...]

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My take on being a successful mompreneur:

Recently, a fellow mompreneur-in-training tweeted me and wanted to know what I think makes a successful mompreneur?  I knew that I could not answer her back in a 140 characters or less so I promised her a blog post on the subject.  I immediately thought about the wave of emotions that accompanies being a mompreneur. [...]

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Guy Kawasaki on Enchantment, Marketing and Small Business

Guy Kawasaki is no stranger to entrepreneurship, having co-founded several businesses including Garage Technology Ventures, and Alltop.com, which is, as he describes, an “online magazine rack” of popular topics on the web.  He’s written ten books including The Art of the Start, The Macintosh Way, and his latest, Enchantment, The Art of Changing Hearts, Minds and Actions, releasing March 8th, 2011, available on Amazon.com, and in bookstores everywhere.

I’ve read hundreds of business books, but never have I read a book like this.  In a nutshell, Enchantment is all about how to make people fall in love with you, and when people fall in love with you, you can accomplish anything.

This book is part inspiration, part motivation, and part practication (I just made up a new word).   With inspiring stories and practical steps, Kawasaki explains all the tactics you need to put together and launch your own enchantment campaign.  Kawasaki’s lessons are taken from his experience at Apple, but many of the stories are very personal stories from average, every day people.  (These stories happen to be some of my favorite parts of the book.)  Buy the book on Tuesday March 8th, or any day and you will be able to experience “enchantment” for yourself.

In honor of the release of Kawasaki’s new book, I asked him to give us his perspective on small business marketing today.  Here’s his insightful and unedited response.  Enjoy!

What do you see are the biggest challenges for a small business owner today?

Sales, sales, and sales. My saying is, “sales fixes everything” because as long as you have cash flow, you’re still in the game. As a friend once told me, the leading cause of failure of startups is death, and you die when you run out of money.

Is that different than what it was a few years ago?

It’s been like this since the recession hit. Every day, I wish for just one more bubble because this time I’ll know what to do!  But I believe that business is cyclical, so it’s not wise to panic. A rising tide floats all boats, but a receding tide makes the big, bloated boats hit rock bottom.

How have you seen business owners overcome these challenges?  (What’s working?)

More than anything else, these times are a test of will–how much are you willing to gut it out and grind it out. If you can survive these times, you’re pretty set to take on anything. I have great admiration for the companies that continue to put out great products and services with less money while maintaining high levels of customer enchantment. It’s much easier to write the book and make the speech than actually deliver results.

As far as marketing, what strategies do you use to market your business?

Right now, I’m mostly marketing my new book. To do this, I believe that “nobodies are the new somebodies.” That is, I don’t focus on only the so-called experts and powerful people. I like to work with as many people as possible because it’s impossible to know who will really make you tip.

Is there a strategy that doesn’t work?

I’ve never been one to throw money at a problem…for two reasons, I never had the money to throw and I hate wasting money in any case.

What advice do you have for business owners who are just starting out?

Prototype, prototype, prototype. Get to market. PowerPoint and Excel are secondary or even tertiary in importance. Get to market and get cash flowing.

Other than StartupNation, Entrepreneur Magazine, Alltop.com, what other resources do you recommend for startups?  Books? Websites, etc?

These are primarily information sources. Startups also need ways to reach and serve customers. For this, God provided Twitter and Facebook. These two sites are entrepreneur’s dreams because they are fast, free, and ubiquitous. The book that I recommend to startups is If You Want to Write by Brenda Ueland. This book provided the inspiration that changed my life. It’s not solely about writing–it’s about the human spirit. Every entrepreneur should read it.

Bonuses:

Online Quiz:  How GREAT Are You?

Online Photo Contest:  Submit your Most Enchanting Photo for a Chance to Win!

“Like” Enchantment on Facebook

Wendy Kenney is the best selling author of How to Build Buzz for Your Biz, Tap into the Power of Social Media, Publicity and Relationship Marketing to Grow Your Business, available on Amazon.com.  She has been featured in the New York Times, Wall Street JournalUSA Today, and Newsday. For more information go to http://23Kazoos.com.

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Guy Kawasaki is no stranger to entrepreneurship, having co-founded several businesses including Garage Technology Ventures, and Alltop.com, which is, as he describes, an “online magazine rack” of popular topics on the web.  He’s written ten books including The Art of the Start, The Macintosh Way, and his latest, Enchantment, The Art of Changing Hearts, Minds [...]

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Weekend Read Will Change My Approach, Change My Year

I started my Saturday this past weekend with a midwest to westcoast flight. By the time I was over the Rockies, I was so excited to get to work on the new ideas filling my head that I couldn’t WAIT to get off that plane! I had just finished reading through Josh Linkner’s brand new book, [...]

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Lineage2, Aion, Blade And Soul