Define Your Business Model Archives

Interview with Heather Lloyd-Martin of SuccessWorks- Part 2

On Tuesday, we heard from SEO guru, Heather Lloyd-Martin of SuccessWorks Search Marketing https://www.seocopywriting.com. Here are more of her valuable tips: What is the best way for entrepreneurs to learn SEO and start using it?...

byMelanie Rembrandt

May 21, 2009

Small Business Profile: Heinz Marketing

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Heinz Marketing. Matt has held positions at companies such as Microsoft, Weber Shandwick,...

byChristine Haskell

May 20, 2009

Presidential Branding

Looks like the Obama's should have registered their last name to enjoy ongoing royalties. Some interesting examples of halo branding. Where businesses capitolize on the brand elements of another entity. Examples: ATT + TOMs Shoes,...

byChristine Haskell

May 19, 2009

Join in on my webcast, Details below

My good buddy and ally in advocacy for small business success, John Jantsch of Duct Tape Marketing has organized a great webcast happening at 9a Pacific this Wednesday. It's all about strategies for success in...

byRich Sloan

May 18, 2009

Partner: Beat The Economy Together

I wonder if products have the same experience people do, that when they meet their match, they feel like they are "home?" I'll bet the product manager of this doosey has earned his bonus: Hillshire Farm...

byChristine Haskell

May 15, 2009

Incorporating Mini Movements Into Your Business Model

When you consider your business model (which includes your marketing efforts), you generally concentrate on these core components: Why will people pay you? (money, votes, donations) What does it cost you to sell your item…margins?...

byChristine Haskell

May 13, 2009

Woohoo! for Leading Moms featured on ABC News

So excited to share that the 2009 Leading Moms in Business are catching the attention of major media! ABC News's Tory Johnson just ran a feature on the winner of the 2009 StartupNation Leading Moms in...

byRich Sloan

May 12, 2009

Diversify Your Revenue Streams: Spin What You Got

I picked up a book in the airport recently: Wishful Drinking by Carrie Fisher. It's a fast read and has enough tabloid photos to keep you interested. Her come-sit-by-me-and-dish point of view is disarming and...

byChristine Haskell

May 11, 2009

Creative Capitalism: one for one, from day one

Recently, I was contacted by a PR firm (Attention) and asked if I would profile Blake Mycoskie on my blog(s). I’m ashamed to say how long it’s taken me to turn this piece around, however...

byChristine Haskell

May 7, 2009

Our ROI Revealed – What It’s All About

Usually, the acronym, ROI ("Return on Investment") is reserved for use in characterizing how much money you get out of a deal as an investor. It's basically a financial stat. But the ROI for us...

byRich Sloan

May 6, 2009

What three independent businesses would you miss if they disappeared?

I just learned about the 350 Project and thought I would share it out and ask everyone's opinion: 3 - Think about which three independently owned businesses you’d miss most if they were gone. Stop in...

byChristine Haskell

May 4, 2009

200 Years that changed the world – YouTube video

Sometimes, being "widely aware" is as important as being "narrowly focused." Thought you folks would benefit from this audio-visual snapshot of what's happened over the past two hundred years in the world and why it's...

byRich Sloan

April 29, 2009

My Most Passionate Encouragement to Start Up

Check out this NYC regional TV show with Brian Lehrer as host (and me silenced in the first few minutes but then unLEASHing my enthusiasm about why now is a great time to start up, once my...

byRich Sloan

April 28, 2009

We’re learning that free is a good price.

Just got a newsletter from the School of Visual Concepts, a Seattle-based org providing classes in several disciplines, giving small businesses that needed vitamin B shot of knowledge to immediately apply in their environments. "If...

byChristine Haskell

April 27, 2009

Interview with Peter Ross, CEO of Senior Helpers

I often get asked, "what is the hottest franchise?" or "what sort of business should I buy?" and my response is typically the same ... Often is depends on your interests, skills, work ethic, location,...

byJack Burris

April 23, 2009

How to make money….when you’re not busy!

Boy, it sure does sound like that is a silly thing to say? How do you make money when you do not have work? Well, it isn’t easy...but you can do it. My husband lost...

byKim Babjak

April 22, 2009

Do it…because it feels good.

Do it once a year. Do it once a month. Do it twice a week. Pro Bono, I mean...what were you thinking? Especially in this time, when things are tight for everyone, time...

byChristine Haskell

April 20, 2009

Some Laid Off Workers Turn to Franchising

The past 18 - 24 months have been tough on corporate America. I'm based in Charlotte (home of Bank of America and Wachovia/Wells Fargo) and many of my friends that work for the bank are...

byJack Burris

April 16, 2009

America’s Most Promising Social Entreprenuers

From Business Week: America's Most Promising Social Entreprenuers "Social entrepreneurs—enterprising individuals who apply business practices to solving societal problems such as pollution, poor nutrition, and poverty—are now 30,000 strong and growing, according to B Lab,...

byChristine Haskell

April 15, 2009