The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Define Your Business Model”

Tips for Creating Effective e-Newsletters

The current holiday season encouraged many small businesses to test out email marketing in 2008. It’s simple, affordable and trackable after all. Maybe you started out with a “thank you for your business” message or you enticed customers with offers for repeat business and referrals. But the idea of creating a consistent e-newsletter to issue [...]

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The Fool Proof Marketing Offer

By Erin Jacobs, VerticalResponse Customers often ask me, what are the best offers to use in email marketing programs, or any lead generation program for that matter.  The answer, of course, is dependent on a list of factors- among them: What is the nature of your business? What are you trying to achieve with your [...]

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National Bankruptcy Day. Will the CPSIA effect you?

It’s possible if you manufacture or sell products for children under 12 years old.  The phrase “National Bankruptcy Day” was coined by toy manufacturer Rick Woldenberg, President/CEO of Learning Resources, in reference to the new CPSIA legislation that passed on October 18, 2008.  The Consumer Product Safety Improvement Act (CPSIA) is a direct response to [...]

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You Don’t Need No Stinkin’ Publicist

It’s very early in the morning, and I’ve spent the last five minutes deleting spam e-mails touting the latest software programs, seminars and too-good-to-be true credit offers. With the economy the way it is, more people are increasing their marketing budgets to boost sales. And while there are a lot of good deals out there, [...]

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This Year, It’s Turkey Tandoori-Style

Well folks, next week is my favorite holiday. I love the family time, I love the non-material/inclusive nature of the holiday, and of course, I love the food. But there’s one thing I love more: Inspiring people to start and grow successful businesses. That’s why I passionately accepted an invitation from Franchise India, Asia’s largest [...]

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Faces and Blogs and Tweets, Oh My!

The big buzz in marketing these days is all about social networking and viral campaigns. In the past two days alone, I received about nine e-mails inviting me to various, educational seminars online. And I’m sure you have been inundated with this same kind of information. It can be overwhelming…Do I start a Facebook page, [...]

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Con-Post: Prisons focus on greening too

Being sustainable is something that everybody is doing, no matter where they are in life. Interesting article from MSNBC Inmates of the minimum-security facility, 25 miles from Olympia, the state capital, raise bees, grow organic tomatoes and lettuce, compost 100 percent of food waste and even recycle shoe scraps that are made into playground turf. [...]

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Being Green, one element at a time…

I met John Barboni following a rather powerful presentation on the societal impacts of consumption given by his colleague David O’Higgins and Jason Levine. Barboni and O’Higgins have formed an interesting partnership with architects Tom Abraham and Carl Stein, FAIA. … Barboni is co-founder of elemental, a New York City-based collaborative where he and his [...]

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A Totally True Spooky Startup Legend

Submitted for your consideration during this Halloween season. A true spooky startup legend. A teenage boy and his girlfriend were enjoying the October moonlight shining on a pond at a park just outside of town. The radio was playing their favorite song when it was crudely interrupted. It was a special bulletin and an almost frantic announcer exclaimed: [...]

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Hay Hotels…Anyone?

Interesting article in the NYTimes: Leave it to the Germans to combine livestock with lodging. In the last decade, hundreds of farms throughout Germany have transformed old barns and potato warehouses into heuhotels, or hay hotels, where guests spend the night on a bed of dried grass. The eco-friendly hotels (no sheets to change) are [...]

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Gone Missing

Several years ago we had our house remodeled. Immediately after, we “flipped” another house. In both cases, numerous subcontractors, both experienced and inexperienced, did the work.  Linda was the interior designer. I was the general contractor.  In this world of framers, plumbers, electricians, roofers, and concrete specialists, there is an interesting commonality among inexperienced subcontractors: [...]

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The Tip System

Here is an evaluation system, albeit waggish. It’s about tipping in restaurants, and I’ll preface things by saying I don’t believe a tip is a diner’s obligation. It’s a tip—something extra that one earns if the service he or she delivers is at least good.  Linda and I sit down for a meal in a [...]

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Stella’s Startup Cycle

I have found that inventing, starting a business up, and other entrepreneurially thingies follow the same emotional pattern as your first roller coaster ride. Step 1: I’m so excited I could just pee. This is when you size up the ride. You’re caught in the moment considering the immense possibilities of your idea. The dizzying heights and [...]

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Losing Key Employees

In my small business, Centratel, each of our half-dozen key management people has had several years of on-the-job experience. Training managers to operate a telephone answering service is a long, drawn-out affair because it is necessary to understand a myriad of technical details and random facts. The introduction of documentation speeds up this training process, but [...]

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Out of Work? Consider Buying A Franchise – Part 2

Earlier this month we discussed different options for those who are currently unemployed or recently heard they will be receiving a severance package and asked to look for different opportunities. While buying a franchise isn’t for everyone,  considering the idea is always a possibility after leaving corporate America. Shortly afterwards, I read this article  in [...]

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Do you measure “the goods?”

Nations measure GDP. Big Businesses measure Profit and Revenue. Small Businesses measure People measure…their weight. Is the focus on these measures getting us to where we need to be? Probably not. Think about it: if you buy into the (very true) notion of “if measure it you can manage it,” than you get what you measure. The measures in [...]

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An Entrepreneur’s Day Out or Why I Shop Alone

Entrepreneurs are different, that’s a common theme on Startup Nation. We work differently. We think differently. And, by the looks of my Startup Nation profile pic, we dress and wear our hair differently. But, maybe that’s just me. A case in point: I went shopping with my friends. They’re your average corporate hard-charging, salary-seeking, bonus-pimping 40-hour-a-weekers. [...]

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A eBay Seller On Fire In The Startup Nation 100 Contest!

Hi gang, For those of you who have entered the Home Based 100 contest right here on StartupNation, best of luck! Mr. John Lawson,  aka ColderIce,  is burning it up right now!  He’s a big time eBay seller and a social marketing expert (he’ll Twitter you to death!) Best of luck,  John! Here’s his entry: [...]

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Ant or Grasshopper?

Do you plan for a crisis? Of course not. But you can plan yourself out of one! Let me weigh in here with another question: Who do you want to be? The person who goes on a hike  prepared with the Ten Essentials? Or would you rather be the one that blindly walks along and [...]

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Lineage2, Aion, Blade And Soul