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Archive for “Define Your Business Model”

80′s Tech Company Stay Successful with PR and Marketing

With all the ups and downs of the economy, I’ve tracked down a technology company that has remained successful since 1983. To find out the success secrets of Apricorn, www.apricorn.com, I spoke to Michelle Fischer, Apricorn’s Marketing Manager. Here’s what Michelle had to say: Tell us about your business. Headquartered in Southern California, Apricorn was [...]

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PR Too Expensive? Think Again.

If you are currently worried about finances, you may want to review your public-relations efforts and look into getting outside help.   Think it’s too expensive?   Well, you could be wasting time and money by continuing your current publicity activities!   By hiring a PR consultant who acts as an extension of your team [...]

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Got Profits? American Roads’ CEO Shares Success Secrets

Today, we find out the scoop on running a successful, small business from Neal Belitsky, the CEO of American Roads, LLC, www.americanroads.com. His company has remained profitable during tough, economic times. Here’s what Neal had to say about this: Tell us about American Roads and how you became involved in this business. American Roads is [...]

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Chris D’Agnese of Inkhead Uses SEO Tactics to Grow Business

Does SEO really work? Well, former software developer Chris D’Agnese saw an opportunity to build a promotional products business solely off of online sales, based on the ideas that consumers like to research and compare before purchasing. Using simple SEO tactics, Inkhead’s sales increased 32% from 2008 to 2009. As a member of the Promotional Products Association [...]

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