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Archive for “Define Your Business Model”

Show Me the Money!

I can’t tell you how many times I’ve been asked by someone thinking about investing in a franchise “How much money can I make?” It’s far and away the number one question prospective franchisee want answered. And why not? Isn’t money the primary reason most people go into any business? I love my job and [...]

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The ultimate form of entrepreneurship

A few questions to start: What are the keys to franchising? How do you (or I) know if franchising is right for me? And the frequently asked, “What are the hot franchises right now?” Most of these questions will be covered in the articles and resources section in the upcoming Franchise Center and while I [...]

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Reinvent your eBay business, again and again…

In virtually any business on the planet, to stay ahead of the curve you constantly have to reinvent yourself and your business, and an eBay business is no exception. In fact, the eBay environment often times changes faster than most industries and traditional retail (except for technology of course, which seems to change every five [...]

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The pros and cons of selling a commodity on eBay

When it comes down to it, I believe there are really two different types of products you can sell on eBay. 1) Hot Commodities – DVDs, iPods, or maybe a Starbucks Espresso Machine 2) Unique Products – Custom jewelry, custom clothing or maybe a twist on a popular commodity, like bundling that espresso machine with [...]

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Does a brand promise matter for an eBay business?

What in the world is a brand promise? you might ask… In entrepreneur school they teach you that a brand promise is that special guarantee that a company offers to its customers. This means that no matter what happens, the customer can always expect the company to deliver their brand promise. That’s why it’s called [...]

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are eBay insertion fees getting out of control?

Last night I started thinking about my overall pricing strategy. Do I want to focus on cheaper items or more expensive items? What are the positives and negatives of each? I want to grow sales dollars to continue getting increased incentives from my suppliers, but selling expensive items is so challenging on eBay because of [...]

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