Small Business Public Relations – What Is It? When many entrepreneurs think of public relations (PR), they think about sending out a press release. But PR is so much more… It entails all of the communications you have with the media, customers, employees, partners, etc. Why Do You Need It? By communicating with your customers [...]Continue Reading
Archive for “Define Your Business Model”
You have your new Website up and running, and are ready to start bringing in sales. Perhaps, you spent hours writing the copy yourself? Or maybe you hired a big, Web company to design a site with all the bells and whistles? Either way, you are not finished…. unless, you did this one, key step… [...]Continue Reading
I don’t know about you, but I grew up dreaming of running my own business. One of my sources of inspiration was Entrepreneur Magazine. I’d go over to the bookstore, flip through each monthly issue and get TOTALLY psyched about the possibilities ahead of me. Rieva Lesonsky was Editor of that magazine at that time, and so, [...]Continue Reading
You shouldn’t ask people to buy your stuff after watching your videos. Most people aren’t ready for this. Plan your marketing funnel and you’ll see a much better response. This is a example:
Watch YouTube Video > Go to My Blog to Watch More Videos > Sign Up to Get My Exclusive Videos (You Capture Email Addresses Here) > Try to Sell Them a Low-Ticket Item > Try to Sell a High-Ticket Item to Those Who Bought from You Before
Look for videos related to yours and whenever it’s appropriate post your videos as video responses to them (don’t spam). This will allow you to piggyback a lot of the traffic that these videos get.
Playlists are a great way to get your videos watched by a lot of people.
1. Add your video to a new playlist
2. Add great videos on the same topic (from other people)
3. Choose a smart name for the playlist (think about your keywords. i.e. “Dog Training Tips”)
It’s a Social Network!
YouTube isn’t just a video sharing site; it’s a social network. You can add friends, message them, join groups, create your own group and use the bulletin board to interact with the YouTube community.
Promote Your Videos
Uploading videos to YouTube isn’t enough. You need to promote them. These are some ideas:
- Embed your videos in your blog.
- Email your YouTube link to your friends and contacts.
- Ask people you know to tell their lists and contacts.
- Write an article about your video and post it to article directories and forums.
- Post your video to LinkedIn, Facebook, Twitter and your other social networks.
- ASK PEOPLE TO SHARE – When posting on social networks including “Please Retweet” or “Share this with your friends” really helps.
Most people are afraid to use YouTube to promote their business. But you shouldn’t be and here’s why: the most popular videos aren’t professional productions. They’re just a girl or guy, that gets in front of a camera and talks about what he/she knows best. No expensive equipment required. Here are 12 of my favorite [...]Continue Reading
Woo Hoo! It’s the New Year. Did you make a resolution to lose weight, stop smoking, or get in better shape this year? Maybe you want to start your own business? Well, as most of you know, it can be very difficult to keep a resolution. I always like to think of [...]Continue Reading
It’s time for holiday fun, sales… and scams. “I got ripped off! Can you help?” I’ve heard this so many times… good business people spending a lot of money on big companies or agencies and seeing little results. As a business owner who started her business with nothing, I HATE to see other business owners [...]Continue Reading