The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Define Your Business Model”

Small Business Profile: Heinz Marketing

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Heinz Marketing. Matt has held positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, he started Heinz Marketing to help clients focus their business [...]

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Presidential Branding

Looks like the Obama’s should have registered their last name to enjoy ongoing royalties. Some interesting examples of halo branding. Where businesses capitolize on the brand elements of another entity. Examples: ATT + TOMs Shoes, Obama Red Wine (below) Maybe I should pick up some Obama Red to wash down my Freedom Fries… From Speigel [...]

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Join in on my webcast, Details below

My good buddy and ally in advocacy for small business success, John Jantsch of Duct Tape Marketing has organized a great webcast happening at 9a Pacific this Wednesday. It’s all about strategies for success in starting and growing a successul business in this environment. Use this link to find out more and to register. I [...]

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Partner: Beat The Economy Together

I wonder if products have the same experience people do, that when they meet their match, they feel like they are “home?” I’ll bet the product manager of this doosey has earned his bonus: Hillshire Farm ham and turkey + reusable Gladware = Green, Money Saving, The-Big-Corporation-Proves-It-Can-Still-Listen-To-Customers   What partnerships could you consider in your business? [...]

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Incorporating Mini Movements Into Your Business Model

When you consider your business model (which includes your marketing efforts), you generally concentrate on these core components: Why will people pay you? (money, votes, donations) What does it cost you to sell your item…margins? What protects you from competition, price-feature battles? How will you turn an agnostic audience into loyal customers? Early on when [...]

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Woohoo! for Leading Moms featured on ABC News

So excited to share that the 2009 Leading Moms in Business are catching the attention of major media! ABC News’s Tory Johnson just ran a feature on the winner of the 2009 StartupNation Leading Moms in Business Competition. See the video… The competition was sponsored by VerticalResponse, a leading email marketing company that we use here [...]

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Diversify Your Revenue Streams: Spin What You Got

I picked up a book in the airport recently: Wishful Drinking by Carrie Fisher. It’s a fast read and has enough tabloid photos to keep you interested. Her come-sit-by-me-and-dish point of view is disarming and I genuinely enjoyed her tales, her vulnerability and her wit. More importantly, I respect what she is doing. Wishful Drinking [...]

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Creative Capitalism: one for one, from day one

Recently, I was contacted by a PR firm (Attention) and asked if I would profile Blake Mycoskie on my blog(s). I’m ashamed to say how long it’s taken me to turn this piece around, however seeing the latest ATT commercial featuring Blake after a long day of meetings (at my day job) shamed me into finishing. My [...]

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Our ROI Revealed – What It’s All About

Usually, the acronym, ROI (“Return on Investment”) is reserved for use in characterizing how much money you get out of a deal as an investor. It’s basically a financial stat. But the ROI for us at StartupNation is something quite different, which I realized as soon as I received this unsolicited email at 7:41pm. Beyond [...]

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200 Years that changed the world – YouTube video

Sometimes, being “widely aware” is as important as being “narrowly focused.” Thought you folks would benefit from this audio-visual snapshot of what’s happened over the past two hundred years in the world and why it’s so seismic relative to the history/future of humankind and the planet we inhabit. While this isn’t specifically about business, it [...]

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My Most Passionate Encouragement to Start Up

Check out this NYC regional TV show with Brian Lehrer as host (and me silenced in the first few minutes but then unLEASHing my enthusiasm about why now is a great time to start up, once my mic starts working, that is…) I give a five point prescription for steps to take to pursue your startup opportunity [...]

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We’re learning that free is a good price.

Just got a newsletter from the School of Visual Concepts, a Seattle-based org providing classes in several disciplines, giving small businesses that needed vitamin B shot of knowledge to immediately apply in their environments. “If you were thinking of attending our free “Get a Job in Tough Times” presentation tonight at the School of Visual [...]

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Interview with Peter Ross, CEO of Senior Helpers

I often get asked, “what is the hottest franchise?” or “what sort of business should I buy?” and my response is typically the same … Often is depends on your interests, skills, work ethic, location, and several other factors. But when pressed, I urge people to look at changing demographics, sites or other factors that [...]

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How to make money….when you’re not busy!

Boy, it sure does sound like that is a silly thing to say? How do you make money when you do not have work? Well, it isn’t easy…but you can do it. My husband lost his job two months ago, after 25 years in aerospace…..now who has issues? He is OK though because: 1) He [...]

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Do it…because it feels good.

Do it once a year. Do it once a month. Do it twice a week.   Pro Bono, I mean…what were you thinking?   Especially in this time, when things are tight for everyone, time is valuable. Give it freely. Find a way to connect with those in your community. I’ve noticed messages being targeted [...]

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Some Laid Off Workers Turn to Franchising

The past 18 – 24 months have been tough on corporate America. I’m based in Charlotte (home of Bank of America and Wachovia/Wells Fargo) and many of my friends that work for the bank are always nervous. A lot of these people were also able to store up a nest egg and once they get [...]

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