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Define Your Business Model

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Giving Back

Last time, I outlined the main provisions of the CAN-SPAM Act of 2003, and discussed how it affects your online marketing campaigns. This law passed by Congress establishes guidelines for those businesses that send out...
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eBay: Best Match or Best Mess ?

Hi gang, eBay announced this week that their new Best Match search functionality will become the default search method starting ..... right now! Here is their announcement that they posted on their public information board:...
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Your Home Based Business: A Franchise?

I have to start by commending all of the businesses that participated and ranked in StartupNation's inaugural Top 100 Home Based Businesses. It's a true testament that working from home can be fun, productive and...
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Does your eBay business run without you?

For most people, their eBay business dominates their lives... Day in and day out, business owners are working IN their business, looking for new products to sell, listing items for sale, answering customer service emails,...
search engine marketing tips
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Graduate from college … and buy a franchise?

An article in today's NY Times, Don't Go West Young Man ... Buy Yourself a Franchise Instead, asks a very interesting question. Should recent college graduates without any real-world experience forgo corporate America and buy...
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Advertising Funds – Part II

Last week I posted a short opinion discussing advertising funds and the benefits and drawbacks associated with them (as it relates to franchises, specifically). One of my responses asked about a start-up franchise vs. a...
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eBay Selling in Entrepreneur Magazine

The cover story for the June issue of Entrepreneur Magazine is called "Sell it!", and includes 17 ways to supercharge the sales of any business. "How to Sell on eBay" is #4 on this list....