Start here. Start now.
Browsing Category

Define Your Business Model

394 posts
Read More

What NOT to do with your email newsletters

I’ve spoken at length about what to say in your email messages to make your company more attractive to your potential customers. I have also discussed ways to improve the look and feel of your...
byRyan Allis
June 3, 2008
Read More

Don’t Expose Your Assets!

There you are. You just finished reading Rich and Jeff Sloan’s book and you are fired up! You have an idea that you are certain will make make the invention of those small yellow sticky...
byJessica Eaves Mathews
May 31, 2008
Read More

Green As Cyclical…Is It All A Fad?

Thanks for the great response and feedback to my last post, I’ve got a queue of businesses I’ll be profiling over the next few months and will report on findings in coming posts … Social...
byChristine Haskell
May 31, 2008
Read More

Homage to Romeo

Sadly, Romeo, one of our beloved dogs has passed away. It was time. He was twelve. But it's never time, is it? We're sorely missing him today. He's not laying across our feet, wagging his...
byRich Sloan
May 29, 2008
Read More

Some Thoughts On Social Entrepreneurism

Hi! I was thinking how I might tackle the topic of mission-driven businesses and social entrepreneurship and it reminded me how many people are still unfamiliar with the concept of a mission-driven business. There is...
byChristine Haskell
May 28, 2008
Read More

Doing business internationally

There are a few main methods of scaling your business, including: investing more in online or offline advertising, franchising your company, opening up offices in other cities and countries, expanding your business into the international...
byRyan Allis
May 27, 2008
Read More

eBay’s Latest Head-Scratching Promotion

Hi gang,  Late last week,  eBay rolled a new site promotion.   Here it is, taken from the Community Announcements board at eBay.com: ***Offer Free Shipping and Get 15% off your Final Value Fees from May 23-June 1***...
byKevin Harmon
May 25, 2008
Read More

Sales continued: Listening to your customers

In his book, Succeed and Grow Rich through Persuasion, Napoleon Hill listed eleven traits that the successful salesperson must possess. I have adapted these and created my own Nine Traits a Successful Salesperson Must Have:...
byRyan Allis
May 22, 2008
Read More

The art of the sale

The skill of sales is one of the most-prized attributes that an aspiring entrepreneur can have. The ability to lay out the reason why someone should buy from you and not your competitor, in a...
byRyan Allis
May 20, 2008
Read More

Creating a mission statement

If you are in the process of launching or revamping your business and you have a solid business plan in place, there is just one more element of organizational planning you need to consider. It’s...
byRyan Allis
May 16, 2008
Read More

Perceived value continued

Last time, I began the discussion about improving the perceived value of your company’s products. Perceived value is what customers think your product should cost, or more specifically, what value they think it has to...
byRyan Allis
May 9, 2008
Read More

Improving your product’s perceived value

In a recent post about the Four Ps of Marketing, I discussed how you can use your email marketing campaigns to effectively promote your company’s products. If your product fulfills a need or want, has...
byRyan Allis
May 6, 2008
Read More

Have Passion for Your Company

We’ve spent the last few weeks discussing the Four Ps of Marketing, and how utilizing these techniques can enhance your online marketing campaigns. Today I’d like to introduce the “unofficial 5th P” of Marketing: Passion....
byRyan Allis
May 2, 2008
Read More

From “mom & pop” to franchised business

I recently attended the annual International Franchise Expo in Washington, DC. It's arguably the largest consumer trade show for franchise opportunities, attracts around 10,000 - 15,000 attendees from around the globe (I remember hearing there...
byJack Burris
May 1, 2008
Read More

Creating a matched giving policy

My previous post explained the importance of being an enlightened entrepreneur and giving back to your community through your business. You can use your email newsletters to announce to your customers which charities and non-profit...
byRyan Allis
April 4, 2008