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Define Your Business Model

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Email marketing makes it easy being green

In the past few years, we have seen a dramatic shift in the way we talk about our environment. From heated debates in Congress about amending our energy policies, to the fervor generated by Al...
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Modeling The Way To Green, One House At A Time

If there was an action figure of Shane Petersen (GreenLivingSeattle.com), it would have the following accessories: the proverbial Seattle coffee, his marketing materials (printed on 100% recycled paper) and all the accouterments for an REI...
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eBay Live – Somebody Get Me A Helmet!

Hi gang, Well,  I've got a lot to digest after 3 days of eBay Live here in Chicago.  I'll be posting thoughts/announcements all week, but here are my overall impressions: 1.  I thought eBay Live...
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Changes in the CAN-SPAM Act

I’ve spoken in the past about the CAN-SPAM Act of 2003 and how it affects email marketers. Congress passed the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing) to establish guidelines for those...
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Happy eBay Live Eve

Hi gang, Well, it's that time of year again - eBay Live - Chicago. I remember my first eBay Live very well. It was in New Orleans several years ago, back when I was but...
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Hello StartupNation!

My name is Heather Nolte, and I have enjoyed being a small business owner for the past four years.   My company, Glamajama.com , is a lifestyle clothing company that creates glam-studded clothes for women, toddlers, and...
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Do You Believe In (Imaginary) Friends?

When talking to Jody DeVere about her company Ask Patty, it's hard to know where DeVere ends and Patty begins. Both are smart, accomplished and energetic women, but only one has built several businesses, had...
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Personalizing your messages contd.

In the last post, I discussed the benefits your business can receive by personalizing your email messages. Personalization can be a powerful way to reinforce the connection between your company and your customers. Although a...
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Vision to Venture webcast is live!

Here's a link to the webcast of my 8 Secrets to Startup Success. Throughout April and into early May, I was on a seminar tour with the folks at Microsoft Office Live Small Business. The...
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Doing Good, And Wanting A Piece Of It

On my way home from work, I heard a piece on NPR about the Quaker Oats Company sponsoring a northwest adventure Sergeant Preston of the Yukon/CBS/1955-58 and gave away one-inch plots of Yukon land as...