The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Start a Business”

Many-Coupons-With-Scissors

Using Coupons in Print Advertising as Lead Generation

The hidden benefit of coupons in print advertising Print advertising may be old school for some, but for others, it is still a vital media channel. This is especially true for local businesses which continue to rely on local newspapers to reach local audiences. The problem is most local advertisers continue to run brand-building ads [...]

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Lightbulbs

How Successful Entrepreneurs Get Inspired

Getting Inspired: This is how they do it! In order to be a successful entrepreneur, you need to be inspired enough to really want to make your business succeed. But, inspiration doesn’t always come when you are sitting behind a computer. Sometimes you need to find other sources of inspiration, both external and from within [...]

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Risk

Risks Involved with Opening a Retail Store

Opening a Retail Store Has Risks! Opening a retail store is a lifelong dream for many. Filling it with products that you are passionate about, whether it be high-end clothing, rare and unique jewelry, vitamins, sporting goods, etc., being surrounding by things that make you happy and that you want to share with others can [...]

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QC #769

Are You Guilty of These 5 Writing Sins?

How to Get Improve your Writing and Boost Your Income Over the last twenty-plus years as an SEO copywriter and BtoB content strategist, I’ve seen good writing and terrible writing. I’ve seen excellent job-applications and pathetic attempts at getting hired. I’ve seen new copywriters miss opportunities and experienced writers ruin working relationships. And after spending [...]

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Online Business

Business Growth in Manchester [Infographic]

Manchester’s growth – what it means to you An increasing number of people are looking to start businesses, but rather than focusing their attentions on London as they used to, more and more are turning to Manchester to set-up their new businesses. Over 14,000 new businesses were started in Manchester in the last twelve months [...]

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Pre-launch Questions

Do you know what motivates you?

Successful People Start With Proper Motivation What motivates you? Do you know? If you are an entrepreneur and/or just launching a startup, you need to figure this out, because motivation leads to passion, and both lead to success. Entrepreneur motivation, in fact, is rather a personal thing, but you can find what motivates you and [...]

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The Anatomy of a Perfect Checkout Page

Get your The Anatomy of a Perfect Checkout Page If you’re starting up your very own retail business online then, once you have established your brand, products and design, the most important step in your business is to have not only a working and effective checkout page but also one that can handle your customers’ [...]

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Remarket_RedButton

Why everyone needs remarketing

Why Remarketing is a MUST for every business We can always think of some reason not to do a particular marketing program. “Not enough money” and “not enough time’ are the most common. With Remarketing, those excuses won’t fly. What is Remarketing? Remarketing (also called Retargeting) is an advertising campaign designed to reach people who [...]

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Got BtoB Content Strategy tips from Melanie Rembrandt?

Got a Summer, BtoB Content Strategy?

Is Your Content Marketing Strategy as Hot as the Weather? It’s hot out there! For many of you, that means you are spending more time in your office in the nice, cool air-conditioning. And while business may be slower as people take vacations and spend time with family and friends, that’s no reason to slow [...]

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Food

Food Startups: Changing the way we think and eat

Food Startups that are Changing the Way We Think about Eating   Every year, there are hundreds of new food startups, and they are not always the same old, same old. Of course, there are still many that offer traditional menus for those of us who are a bit on the fussy side. But, there [...]

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WorkLean1

4 Commonsense Ways to Keep Your Startup Lean

Being successful means being lean from the start If you’re in business and you haven’t heard the term “lean startup,” how’s living under that rock treatin’ ya? Lean startups are now on the lips, and in the arsenals, of today’s entrepreneurs. At its core, the lean concept emphasizes the importance of remaining small and agile [...]

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No Content Marketing Strategy? You’re Losing Money!

Writing copy that sells is not a passing trend. While there is a lot of hype now about BtoC and BtoB Content Marketing and Content Strategy, these processes have been around for a long time… just with different names. And there is no need for confusion. Let’s keep it simple… What is content marketing? It’s [...]

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Internet Marketing

What’s in a business name?

Company Formation: How to avoid business name blunders Starting a new business is an exciting time and with so much to think about, it’s easy to get caught up and run with ideas which you later look back on with regret. Nowhere is that more true that in the naming of a new business. We [...]

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SalesNetworking

How to Network at Conferences

Networking at conferences – tips on who, what and how Sales Networking Sales reps often find themselves at industry conferences and other meetings where they should be networking.  However, in too many cases they fail to optimize the opportunity because they are not sure what to do.  So, by default, they end up spending their time [...]

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Investment Property_Money

How to Grow a Property Investment Business

Growing a Property Investment Business Many entrepreneurs consider property investment to be a great choice as a business start up. However, there is plenty to consider and learn if entrepreneurs what to successfully grow a property investment business. Multi-let versus single-let Multi-let properties, often referred to as HMOs, differ from single let properties in many [...]

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SalesNetworking

What can a Business Expect on a Certification Audit?

Inside the Brain of an ISO Auditor Going for an ISO certification can be a very challenging process for a business. You need to arm yourself with a lot of patience and be very open minded regarding your business. For starter, you will have to choose a certification auditor who has experience in your industry, [...]

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Tips for Pet Store Owners

Setting your pet store apart from the rest Pet store ownership can be a very lucrative business endeavor. According to the American Pet Products Association, Americans spent more than $50 billion on their cats, dogs, and other companion animals in 2012. They also report that the number of owned dogs in this year was 83.3 [...]

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Lemonade Stand, Business Lessons

Be Independent From SEO Rankings

Focus on Content Strategy Instead It’s summer, and that means you’ll want to spend more time away from your office. But with all of the recent SEO news about the search engines changing their algorithms, you may think you need to put in more hours to study these changes and act accordingly. Well, I have [...]

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