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Archive for “Start a Business”

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5 Deadly Errors Of Creative Entrepreneurs

Are You Killing Your Business? When you opened your business you didn’t have the expectation that your bank account would need to go on a crash diet.  But that’s exactly what’s happening. Month after month, expenses are coming out, but very little is coming in – leaving your business thinner than a supermodel. As a [...]

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Merchant-Risk-Review

Why 75% of All Startups and New Products Fail

Will your new business fail? Recently, a study by Harvard Business School’s Shikar Ghosh shows that 75 percent of ALL new businesses fail. In addition, a great number of new products and services in the market perform below average. The trend seems to discourage majority people who are seeking to turn ideas into new business. [...]

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direct response marketing

Creating a direct mail testing matrix

Testing is the path to success in direct mail Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two offers, or two formats or two messages or two of anything else. This is known as an A/B split test. You select the two items [...]

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Social media Marketing

Marketing and the Success of Your Business

Marketing: Your Message, Your Brand, Your Business As you probably already know, marketing is a huge factor in the success of your business. You can have a great product or service, but without marketing to spread the word it can be difficult to bring in customers, especially if you are just starting out and newer [...]

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biz travel

Cancelled Travel Plans Can Be an Opportunity

What to Do When Your Travel Plans Get Cancelled When you book your next vacation, chances are you aren’t thinking about what could possibly happen that would ruin the plans. Of course not, you have a vacation to plan, and you’re already thinking about relaxation, great restaurants, fun activities and more. But there’s plenty more [...]

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Facebook Marketing

So you thought Facebook was free

Facebook picks and chooses who sees your posts If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you What it says is what we’ve all known about Facebook for the past few years – except it’s much worse [...]

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Couponing

Using Coupons in Print Advertising as Lead Generation

The hidden benefit of coupons in print advertising Print advertising may be old school for some, but for others, it is still a vital media channel. This is especially true for local businesses which continue to rely on local newspapers to reach local audiences. The problem is most local advertisers continue to run brand-building ads [...]

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Lightbulbs

How Successful Entrepreneurs Get Inspired

Getting Inspired: This is how they do it! In order to be a successful entrepreneur, you need to be inspired enough to really want to make your business succeed. But, inspiration doesn’t always come when you are sitting behind a computer. Sometimes you need to find other sources of inspiration, both external and from within [...]

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Boutique display window with mannequins in fashionable dresses

Risks Involved with Opening a Retail Store

Opening a Retail Store Has Risks! Opening a retail store is a lifelong dream for many. Filling it with products that you are passionate about, whether it be high-end clothing, rare and unique jewelry, vitamins, sporting goods, etc., being surrounding by things that make you happy and that you want to share with others can [...]

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QC #769

Are You Guilty of These 5 Writing Sins?

How to Get Improve your Writing and Boost Your Income Over the last twenty-plus years as an SEO copywriter and BtoB content strategist, I’ve seen good writing and terrible writing. I’ve seen excellent job-applications and pathetic attempts at getting hired. I’ve seen new copywriters miss opportunities and experienced writers ruin working relationships. And after spending [...]

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Online Business

Business Growth in Manchester [Infographic]

Manchester’s growth – what it means to you An increasing number of people are looking to start businesses, but rather than focusing their attentions on London as they used to, more and more are turning to Manchester to set-up their new businesses. Over 14,000 new businesses were started in Manchester in the last twelve months [...]

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Pre-launch Questions

Do you know what motivates you?

Successful People Start With Proper Motivation What motivates you? Do you know? If you are an entrepreneur and/or just launching a startup, you need to figure this out, because motivation leads to passion, and both lead to success. Entrepreneur motivation, in fact, is rather a personal thing, but you can find what motivates you and [...]

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The Anatomy of a Perfect Checkout Page

Get your The Anatomy of a Perfect Checkout Page If you’re starting up your very own retail business online then, once you have established your brand, products and design, the most important step in your business is to have not only a working and effective checkout page but also one that can handle your customers’ [...]

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Why everyone needs remarketing

Why Remarketing is a MUST for every business We can always think of some reason not to do a particular marketing program. “Not enough money” and “not enough time’ are the most common. With Remarketing, those excuses won’t fly. What is Remarketing? Remarketing (also called Retargeting) is an advertising campaign designed to reach people who [...]

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Got BtoB Content Strategy tips from Melanie Rembrandt?

Got a Summer, BtoB Content Strategy?

Is Your Content Marketing Strategy as Hot as the Weather? It’s hot out there! For many of you, that means you are spending more time in your office in the nice, cool air-conditioning. And while business may be slower as people take vacations and spend time with family and friends, that’s no reason to slow [...]

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Food Startups: Changing the way we think and eat

Food Startups that are Changing the Way We Think about Eating   Every year, there are hundreds of new food startups, and they are not always the same old, same old. Of course, there are still many that offer traditional menus for those of us who are a bit on the fussy side. But, there [...]

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4 Commonsense Ways to Keep Your Startup Lean

Being successful means being lean from the start If you’re in business and you haven’t heard the term “lean startup,” how’s living under that rock treatin’ ya? Lean startups are now on the lips, and in the arsenals, of today’s entrepreneurs. At its core, the lean concept emphasizes the importance of remaining small and agile [...]

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No Content Marketing Strategy? You’re Losing Money!

Writing copy that sells is not a passing trend. While there is a lot of hype now about BtoC and BtoB Content Marketing and Content Strategy, these processes have been around for a long time… just with different names. And there is no need for confusion. Let’s keep it simple… What is content marketing? It’s [...]

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Internet Marketing

What’s in a business name?

Company Formation: How to avoid business name blunders Starting a new business is an exciting time and with so much to think about, it’s easy to get caught up and run with ideas which you later look back on with regret. Nowhere is that more true that in the naming of a new business. We [...]

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