Ok. You have a newsletter registration on your home page, and people have started to sign up. Great! Now, what do you do? A. Sit back and watch who signs up. B. Communicate with your new registrants right away. C. Send valuable information to your list on a regular basis. If you answered B and [...]Continue Reading
Archive for “Run Your Business Better”
This is part two of my ongoing post: 10 Sure-Fire Tips for starting and Growing Your Business Meditate Often Do you know how they say outsiders have a better perspective of your problems than you do? That’s because as a business owner, you’re so involved in the little details of your business it can be [...]Continue Reading
Finally! Your new small business is up and running, and you put up the “Open” sign. The only problem is, no customers are waiting to buy your products and services. What do you do? Small Business Public Relations to the Rescue! It’s time to build buzz by contacting the media, posting SEO press releases, using [...]Continue Reading
Every now and then, I throw you a freebie. This is one of those occasions. Here’s the deal: Dell has provided me with a Dell Vostro V130 laptop, and I’m so impressed, they’re allowing me to give one away for free to one entrepreneur winner among you! Through this giveaway, you have a chance to [...]Continue Reading
A little while ago, I was asked to give a presentation for a group of entrepreneurs. They wanted me to talk about what I’ve learned from the mistakes I’ve made in the past. I shared with them 10 very important business lessons I learned the hard way. Rather than make one really long post, I [...]Continue Reading
Six years ago, I was working 12-hour days. Wanting to get more done in less time, I started studying productivity principles. Now I never work more than 6 hours a day but I manage to get more done than before! Here are the tips that more than doubled my productivity and cut my work day [...]Continue Reading
Hi gang, I finally learned how to lose weight by remembering something that an old boss told me years ago. At the time, I was living in Chicago and working for CBS in national outdoor sales – billboards, bus advertising, train advertising, etc. My first year there, I was given a goal of bringing in [...]Continue Reading
Congratulations! You’ve made it through the unique challenges 2009 had to offer small business owners, and now it’s time to celebrate. With this in mind, here are a few tips to have a G-R-E-A-T holiday: G: Give Back To The Community. Volunteer to help a local charity. Donate your used clothing and other items to [...]Continue Reading
Are you having trouble keeping your employees motivated during today’s challenging times? Well, I recently caught up with human resource and leadership guru Theresa Welbourne, Ph.D. As the President and CEO of eePulse, Inc., www.eepulse.com, a Research Professor with the Center for Effective Organizations, Marshall School of Business, University of Southern California and the Editor-in-Chief [...]Continue Reading
The fastest ways to bring your product to market is to get it on QVC! The best, and fastest, way to do that is hire a QVC agent! What is a QVC Agent? A QVC Agent is an independent person, or group, that can get your product or new invention in front of [...]Continue Reading
As the wife of a laid off aerospace engineer, I can tell you that the devastating effects of losing a job are lateral, affects everyone and difficult to deal with! After kissing my husband goodbye one day, and leaving our home together; he went his way to work, and I went out running errands. [...]Continue Reading
During my recent appearance on ABC News Now, I was lucky enough to be asked to provide some advice to fellow entrepreneurs who are growing businesses built around their passions. Click here or on the image below to view that advice. Let me know if you have a cool story you’d like to share with ABC News [...]Continue Reading
CINCINNATI, Dec. 1, 2009 /PRNewswire-FirstCall/ — The Small Business Index deployed by Mr. Clean Professional™, a provider of small business cleaning solutions, and the National Federation of Independent Business (NFIB) finds that more than one-quarter (29 percent) of small businesses have scaled back on workplace cleaning. The Index was conducted to identify how the economy has affected small business cleaning standards, and revealed critical resource shortages faced by owners today.
Despite that roughly one of every three owners (31 percent) recognized “cleanliness and appearance” as having the greatest impact on customer first impressions, a significant number have curtailed their cleaning processes. Eliminating professional cleaning services and buying cheaper or generic products are the most common ways owners have cut back, while others now clean less often or buy fewer products. Of those who have altered their cleaning practices, almost half (44 percent) report negative repercussions, such as rising customer and employee complaints and longer cleaning time when using cheaper products.
“Now more than ever, we recognize owners’ needs for solutions that work at the speed of small businesses today and for information that equips them with cleaning best practices,” said Pete Self, research and development manager, P&G Professional. “Mr. Clean Professional provides small business owners with both powerful cleaning solutions as well as a 24-7 information resource, helping restore owners’ confidence that their business’ appearance makes a great first impression every time.”
Small Businesses Demand Effective Solutions
Six out of ten small business owners (60 percent) said time is the biggest barrier to keeping their workplace, whether retail or professional, as clean as possible; meanwhile, less than one-sixth (14 percent) believes staffing is the major hurdle to cleanliness. As a result, the vast majority of small businesses surveyed believe “effectiveness” is by far the most important factor when selecting cleaning products.
To address the concerns of small business owners, Procter & Gamble Professional has launched Mr. Clean Professional, a commercial grade line of hard surface and floor products, including four disinfectants, specifically designed to clean with up to twice the speed and power of similar products. The four disinfectants are effective against the 2009 H1N1 virus – a key factor for the nearly one of every two small business owners (47 percent) who indicate that the swine flu has affected their cleaning process, the majority of whom now look for disinfecting products when possible.
Owners Call for Cleaning Guidance
Additionally, when asked what cleaning resources would be most beneficial, approximately half of small business owners (49 percent) cited they need free resources and advice from trusted sources that help them get the cleaning job done.
“Our membership research confirms that owners continue to face tough conditions, including plans to reduce employment over the next several months,” said Mark Garzone, senior vice president, marketing, NFIB. “Solutions such as Mr. Clean Professional that save time in performing the critical task of cleaning as well as resources such as MrCleanProfessional.com that offer cleaning guidance are more critical than ever in equipping owners for success.”
The P&G Professional/National Federation of Independent Business Small Business Index is based on a national survey of more than 1,100 small business owners registered with NFIB. Small business owners representing a wide spectrum of industries and functional areas participated in the online survey, conducted by Kelton Research, between October 16 and 26, 2009. Results of any sample are subject to sampling variation.
About Procter & Gamble
Four billion times a day, P&G (NYSE: PG) brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®.
The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
Now I’m officially convinced. There’s a survey for everything. I just received this press release via email, and folks, it’s earth-shattering news… fewer cleaning supplies are being used in the down economy. (Seriously, who thinks up this stuff?!) Survey Reveals More Than One Quarter of Small Businesses Cut Back on Cleaning Amidst Down Economy Owners [...]Continue Reading
It’s 8:30 a.m. and you’ve spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs. You click “send” and wait for a response from the business editor at “The Wall Street Journal.” Now, it’s noon and still no response from the editor. You call and get voice mail so [...]Continue Reading
Ok. So it’s 5:00 a.m., and I walk to the kitchen to get a cup of coffee with my eyes half open. Ugh! I forgot to put coffee into the machine last night, and there is just a pot of hot water waiting for me. Oh well. I’ll make a fresh batch and use the [...]Continue Reading
In the process of promoting your products and services to potential customers, are you also promoting yourself? Competition is fierce today, and people want more for their money. This means that they are not just looking at products and services – but the people behind the businesses as well. With this in mind, [...]Continue Reading
Weird that I’d write a blog post about paying for content in a free content world, isn’t it?! Weirder yet that StartupNation has for years on end been a STRICTLY free content site and hosts many tens of thousands of pages of free content and features. So why have we recently launched a paid content [...]Continue Reading
If you want to increase your level of returning customers, there is one major thing that you need to take care of at the very beginning of every relationship – Expectations. This may sound simple, but if you don’t spell out what you are going to provide for the money, you can run into major [...]Continue Reading
As a business owner, I love being my company’s “evangelist.” I get huge kicks from educating and exciting people about becoming a customer. But frankly, there’s an even more important—though arguably less exhilarating—aspect to closing new business. We call it, the art of follow up. My feelings about this were confirmed and further fueled [...]Continue Reading
Is that bull’s-eye logo going bye-bye to survive the Wal-Mart effect? What does Wal-Mart know that may save business everywhere? Is it true- is Target steering away from their famous Bullseye logo? Since March of 2009, they have been pulling it to implement an ARROW; that is being targeted right to “Real MOMs” and how they [...]Continue Reading