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Archive for “Run Your Business Better”

Just in Time… Financial Tips for Tax Season

  I recently spoke to Kimberly Palmer. She’s the senior editor and personal finance columnist for US News & World Report. And in addition to appearing on NBC’s Today show, CNBC, CNN, and local television and radio shows nationwide, she has also written for the Washington Post, The Wall Street Journal, and the Asahi Shimbun/International [...]

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What The Grammys Can Teach You About Business

Hi gang, How do you get your product noticed in our current sea of product noise? Obviously, the way to be noticed is to wrap yourself inside a giant egg and be carried somewhere by the entire cast of The Rocky Horror Picture Show, right? Yep, you’ll be noticed for sure.  Lady Gaga was certainly [...]

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What’s Next After Your Newsletter?

Ok. You have a newsletter registration on your home page, and people have started to sign up. Great! Now, what do you do? A.     Sit back and watch who signs up. B.     Communicate with your new registrants right away. C.    Send valuable information to your list on a regular basis. If you answered B and [...]

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Post Here to Win a Sleek Dell Vostro V130 Laptop

Every now and then, I throw you a freebie. This is one of those occasions. Here’s the deal: Dell has provided me with a Dell Vostro V130 laptop, and I’m so impressed, they’re allowing me to give one away for free to one entrepreneur winner among you! Through this giveaway, you have a chance to [...]

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What is Small Business Public Relations Anyway?

Small Business Public Relations – What Is It? When many entrepreneurs think of public relations (PR), they think about sending out a press release. But PR is so much more… It entails all of the communications you have with the media, customers, employees, partners, etc. Why Do You Need It? By communicating with your customers [...]

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Reflections On Two Years Of Weight Loss

Hi gang, I really dislike the phrase “weight loss”.  “Weight loss” implies something accidental, like “wow, I’ve lost my keys,” or “Wow, I must’ve lost my mind when I bought that Wham CD”.  Believe me, I have not “lost” weight. I know exactly what I did with it and where it went, thank you very [...]

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Got a Web Checklist Like This?

You have your new Website up and running, and are ready to start bringing in sales. Perhaps, you spent hours writing the copy yourself? Or maybe you hired a big, Web company to design a site with all the bells and whistles? Either way, you are not finished…. unless, you did this one, key step… [...]

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Your Site Isn’t Optimized? Why Not?

Is your site optimized for the search engines? If not, does one of these statements sound familiar? • I don’t need SEO. • It’s too expensive. • I was ripped off by SEO in the past. Well, here’s the cold hard truth about SEO: You need search engine optimization to compete. What happens right now when potential customers [...]

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12 Tips for Using YouTube to Promote Your Business


Soft-Sell
You shouldn’t ask people to buy your stuff after watching your videos. Most people aren’t ready for this. Plan your marketing funnel and you’ll see a much better response. This is a example:

Watch YouTube Video > Go to My Blog to Watch More Videos > Sign Up to Get My Exclusive Videos (You Capture Email Addresses Here) > Try to Sell Them a Low-Ticket Item > Try to Sell a High-Ticket Item to Those Who Bought from You Before

Video Responses
Look for videos related to yours and whenever it’s appropriate post your videos as video responses to them (don’t spam). This will allow you to piggyback a lot of the traffic that these videos get.
YouTube Video Response

Create Playlists
Playlists are a great way to get your videos watched by a lot of people.

Here’s how:
1. Add your video to a new playlist
2. Add great videos on the same topic (from other people)
3. Choose a smart name for the playlist (think about your keywords. i.e. “Dog Training Tips”)

YouTube Playlist

It’s a Social Network!
YouTube isn’t just a video sharing site; it’s a social network. You can add friends, message them, join groups, create your own group and use the bulletin board to interact with the YouTube community.


Promote Your Videos
Uploading videos to YouTube isn’t enough. You need to promote them. These are some ideas:

  • Embed your videos in your blog.
  • Email your YouTube link to your friends and contacts.
  • Ask people you know to tell their lists and contacts.
  • Write an article about your video and post it to article directories and forums.
  • Post your video to LinkedIn, Facebook, Twitter and your other social networks.
  • ASK PEOPLE TO SHARE – When posting on social networks including “Please Retweet” or “Share this with your friends” really helps.
Zeke Camusio is a serial entrepreneur, online marketing expert, author of Google Rocketship and founder of an Internet Marketing Agency in Portland, OR.
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Most people are afraid to use YouTube to promote their business. But you shouldn’t be and here’s why: the most popular videos aren’t professional productions. They’re just a girl or guy, that gets in front of a camera and talks about what he/she knows best. No expensive equipment required. Here are 12 of my favorite [...]

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Are You Guilty of Having a “We” Site?

Welcome to our site. We are the leader in widgets. Our widgets are the best. We use innovative technology. You should buy our widgets because blah, blah, blah. Yes, this is terrible copy for a Website. But look at all the businesses out there that use this kind of language. And while you may not [...]

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How to Double Your Productivity In One Week

Six years ago, I was working 12-hour days. Wanting to get more done in less time, I started studying productivity principles. Now I never work more than 6 hours a day but I manage to get more done than before! Here are the tips that more than doubled my productivity and cut my work day [...]

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How to Negotiate with Contractors

When times are tough and money is tight, many savvy business owners look to outsource work to contractors. Using a reliable contractor can help you control costs and give you time to focus on marketing and business growth. But outsourcing is effective only if you can get the results you want at the price you [...]

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10 Tips For Motivating Your Employees

Employee turnover is one of the most expensive costs your company will have. Not only is it expensive to replace a departing employee, but it also affects the morale of the entire team. Here are the ten tips that I use to keep my employees happy. Make Them Feel Like Part of Your Project Share [...]

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Guess Who’s Knocking On Your Door?

So I just got off of a publicized teleseminar with one of the top gurus in the information marketing industry. But get this… there were only three people on the call! I couldn’t believe it! Here I had access to free information and answers that could make me money… so I asked question after question [...]

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