If being at eBay Live this year taught me anything, it is that diversification in my business is more critical than ever before. Diversification is important for 2 reasons: To spread the risk. I have learned that lesson firsthand by focusing so much of our company’s energy on one single selling channel for so long. [...]Continue Reading
Archive for “Run Your Business Better”
As I’ve moved through life (gotten older), I’ve become clear that the most precious part of my life is the people that fill it.It is in my relationships with my parents, brothers and sister, friends and work colleagues that I experience love and affinity, the juice in life.All that said, there have been many times [...]Continue Reading
Loyal employees are motivated by more than money. Research was conducted involving more than 200 high potential leaders from companies around the world. These are people who could jump at a moment’s notice to better-paying positions elsewhere. Each was asked a simple question: “If you stay in this company, why are you going to stay?” [...]Continue Reading
We’ve all heard the adage, “The truth shall set you free.” The actual quote from the bible is “The truth shall MAKE you free.” I always thought the quote was a nice idea, but after really embracing the idea, I found that a commitment to truth actually did set me free. Now, I’m not necessarily [...]Continue Reading
At Centratel, each of our half-dozen key management people has had several years of on-the-job experience. Training managers to operate a telephone answering service is a long, drawn-out affair because it is necessary to understand a myriad of technical details and random facts. The introduction of documentation speeds up this training process, but the new [...]Continue Reading
RetailMeNot , a leading digital offers destination that helps consumers save money, today announced the latest edition of its Shoppers Trend Report, which revealed nearly half (46%) of consumers plan to start their holiday shopping before November this year, and 1 in 4 intend to have their holiday shopping completely finished by Black Friday. According to [...]Continue Reading
Some companies like Google and Facebook come to mind when you think of cool office spaces, but more and more companies are adding their own twists to the traditional workplace with cozy kitchens and complete gyms. These amenities help foster a unique company culture that builds close-knit teams and promotes healthy work-life balance no matter what the business does. [...]Continue Reading
A positive attitude is a winning attitude. So what do you do when a member of your sales team is a real downer? Negativity can be contagious, something that Zeynep Ilgaz, Co-Founder and President of Confirm Biosciences and TestCountry, has encountered firsthand. In an article for Entrepreneur, she shares her experience of dealing with a “Negative Nancy” [...]Continue Reading
In a study conducted by Ovation Marketing, a majority of consumers who subscribe to email campaigns, click the link that takes them directly to the company’s landing page over clicking the product link advertised in the email. Those same consumers bought products off the website that were different from the products listed in the emails. Results from this study, it is highly recommended that you segment your email lists properly and advertise a variety of products that will attract a bulk of your readers.
Finally, when constructing your email campaigns, you want to concentrate on the layout of each email. Make sure that links to your products and services listed on your website are easily accessible to readers in your emails. By having accessible links it allows you to watch customers’ click and purchase behaviors through website analytics and fine-tune your e-mail messages to increase customer response.
Thank you for reading. I will be back next week to discuss more tips on email marketing.
Being aware of how much traffic and conversions you receive through your website is extremely important. If you own an online store front, bringing people to your website and influencing purchases is a key component to your online success. Even more, if you are using email marketing to drive traffic to your website, it is [...]Continue Reading
HubSpot strives to have every major marketing feature that small and medium-sized businesses need-Search Engine Optimization (SEO); lead generation, nurturing and tracking; blogging and social media management; and email marketing. Additionally, it has the analytics and reports to help companies figure out what’s working and what’s not.
Thousands of companies can’t be wrong. In fact, our user base confirms that HubSpot hits the mark. Not only does HubSpot do a good job of SEO for search engines, for example, but it delves deeper to grade keywords on social media sites and press releases. HubSpot also provides comprehensive lead tracking and nurturing tools and incorporates timed emails to prospective leads to increase the chances of conversion.
This solution is geared to the SMB in two ways. First of all, although the price may seem high (from $250 to $1500 per month, depending on quantity of users and campaigns), it’s much cheaper than buying tools separately or hiring a consultant. All the tools come integrated – a huge added bonus. HubSpot’s value-add is really in the additional help (okay, sometimes hand-holding) that smaller companies sometimes need, especially when getting started. It ranges from the very simple (online training or webinars, for example) to the more complex (group training classes, 1:1 coaching, customized marketing plans).
HubSpot isn’t the only game in town-far from it. It’s got several worthy competitors that are well worth checking out. But so far, HubSpot is winning the game, one customer at a time.-->
According to recent market research, more than 15,000 websites are currently using HubSpot, an all-in-one marketing tool that aims to do for small and medium-sized businesses what full-fledged marketing consultants do for larger companies. HubSpot strives to have every major marketing feature that small and medium-sized businesses need-Search Engine Optimization (SEO); lead generation, nurturing and [...]Continue Reading
To retain star employees, encourage innovation and personal growth, and generally be happy, you need a transformative startup culture. Here are a few quick rules for building a better culture within your business: Be realistic, be honest over-optimism is a killer Stop pointing out problems, instead propose solutions Let it go make your organization less bureaucratic, [...]Continue Reading
It’s been months since you did extensive, search engine optimization (SEO) keyword research and added the appropriate tags to your site. Lately, you’ve been focusing on other things like landing pages, newsletters, case studies, and more. But as you scan the Web one day, you notice that your site is not showing up in the [...]Continue Reading
Thanking people works wonders for business because it expresses one of our most basic emotions: gratitude. When someone does something nice for you, they expect gratitude — and think less of you for withholding it. Sure you pay people a fair wage, but why not also say thank you for a job well done? The [...]Continue Reading
Despite having a roller-coaster real estate market, people tend not to take lease renewals all that seriously. They see it as simple, thinking they can just call the landlord and get their new rate. That way of thinking can cost your firm a lot of money. Lynn Drake, President at Compass Commercial LLC ITRA Global of [...]Continue Reading
Entrepreneur Creates Global, Vitamin Supplement and Skincare Business As entrepreneurs, we all know the road to business success is full of challenges. No one knows this better than Warren Matthews, the founder and chairman of Xtend-Life Natural Products, Intl., Ltd., www.xtend-life.com. I recently caught up with Warren to get his success tips. Here’s what he [...]Continue Reading
No matter how many good people you gather, most workplace teams settle into the same old rut. Once the initial enthusiasm dissipates, they become little more than order takers or paper pushers, satisfied with so-so results. A Team of Leaders offers a completely new way to approach the team experience and an empowering formula for measuring [...]Continue Reading
In our fast-changing world, leaders are increasingly confronted by messy, multifaceted challenges that require collaboration to resolve. But the standard methods for tackling these challenges — meetings packed with data-drenched presentations or brainstorming sessions that circle back to nowhere — just don’t deliver. Great strategic conversations generate breakthrough insights by combining the best ideas of [...]Continue Reading
Prominent executive coaches and leadership strategists Jane Hyun and Audrey S. Lee offer lessons on the vital skill of “Flexing” — the art of switching your personal leadership style to more effectively lead people who are different from you. Creating flex in a company’s management style will impact all aspects of developing the talent you have, attracting [...]Continue Reading
During my consulting career, I have met with thousands of entrepreneurs. As a professor in the USC entrepreneurial department, I teach students how to determine if their concept is feasible. As a business advisor at the Small Business Develop Center, I work with entrepreneurs who are in the start-up phase. In my consulting practice, I [...]Continue Reading
If the company has the internal structure to provide formalized sales training (or the money to invest in outside consultants), the company can afford to hire inexperienced sales people. One advantage to this approach is the ability to train “fresh” employees to adapt to the company’s unique culture and processes. However, if the owners and/or [...]Continue Reading