The Soft Skills of Success Today’s Quote is from Management Consultant Kathy Austin, who said: “Managers light a fire under people. Leaders light a fire in people.” Leadership and Management are two of the most highly valued skills necessary to be truly effective in our professional and personal lives. I feel strongly that these skills, [...]Continue Reading
Archive for “Run Your Business Better”
Some companies like Google and Facebook come to mind when you think of cool office spaces, but more and more companies are adding their own twists to the traditional workplace with cozy kitchens and complete gyms. These amenities help foster a unique company culture that builds close-knit teams and promotes healthy work-life balance no matter what the business does. [...]Continue Reading
A positive attitude is a winning attitude. So what do you do when a member of your sales team is a real downer? Negativity can be contagious, something that Zeynep Ilgaz, Co-Founder and President of Confirm Biosciences and TestCountry, has encountered firsthand. In an article for Entrepreneur, she shares her experience of dealing with a “Negative Nancy” [...]Continue Reading
In a study conducted by Ovation Marketing, a majority of consumers who subscribe to email campaigns, click the link that takes them directly to the company’s landing page over clicking the product link advertised in the email. Those same consumers bought products off the website that were different from the products listed in the emails. Results from this study, it is highly recommended that you segment your email lists properly and advertise a variety of products that will attract a bulk of your readers.
Finally, when constructing your email campaigns, you want to concentrate on the layout of each email. Make sure that links to your products and services listed on your website are easily accessible to readers in your emails. By having accessible links it allows you to watch customers’ click and purchase behaviors through website analytics and fine-tune your e-mail messages to increase customer response.
Thank you for reading. I will be back next week to discuss more tips on email marketing.
Being aware of how much traffic and conversions you receive through your website is extremely important. If you own an online store front, bringing people to your website and influencing purchases is a key component to your online success. Even more, if you are using email marketing to drive traffic to your website, it is [...]Continue Reading
Thanking people works wonders for business because it expresses one of our most basic emotions: gratitude. When someone does something nice for you, they expect gratitude — and think less of you for withholding it. Sure you pay people a fair wage, but why not also say thank you for a job well done? The [...]Continue Reading
Despite having a roller-coaster real estate market, people tend not to take lease renewals all that seriously. They see it as simple, thinking they can just call the landlord and get their new rate. That way of thinking can cost your firm a lot of money. Lynn Drake, President at Compass Commercial LLC ITRA Global of [...]Continue Reading
Entrepreneur Creates Global, Vitamin Supplement and Skincare Business As entrepreneurs, we all know the road to business success is full of challenges. No one knows this better than Warren Matthews, the founder and chairman of Xtend-Life Natural Products, Intl., Ltd., www.xtend-life.com. I recently caught up with Warren to get his success tips. Here’s what he [...]Continue Reading
No matter how many good people you gather, most workplace teams settle into the same old rut. Once the initial enthusiasm dissipates, they become little more than order takers or paper pushers, satisfied with so-so results. A Team of Leaders offers a completely new way to approach the team experience and an empowering formula for measuring [...]Continue Reading
Prominent executive coaches and leadership strategists Jane Hyun and Audrey S. Lee offer lessons on the vital skill of “Flexing” — the art of flexing your personal leadership style to more effectively lead people who are different from you. Creating flex in a company’s management style will impact all aspects of developing the talent you have, [...]Continue Reading
During my consulting career, I have met with thousands of entrepreneurs. As a professor in the USC entrepreneurial department, I teach students how to determine if their concept is feasible. As a business advisor at the Small Business Develop Center, I work with entrepreneurs who are in the start-up phase. In my consulting practice, I [...]Continue Reading
If the company has the internal structure to provide formalized sales training (or the money to invest in outside consultants), the company can afford to hire inexperienced sales people. One advantage to this approach is the ability to train “fresh” employees to adapt to the company’s unique culture and processes. However, if the owners and/or [...]Continue Reading
A few years ago, I had a business partner who simply couldn’t get motivated to make himself get things done. He told me he had the best intentions but simply couldn’t make himself do the things on his to-do list. At the time, I didn’t have much empathy. We were under deadline and I could [...]Continue Reading
Most organizations fail on strategy execution, not formation. Setting unrealistic expectations, including initiatives, measurements and milestones is one of the major causes of failure. The remaining most common reasons for failure are: lack of discipline and planning, rigidity- not allotting for situational shifts, lack of understanding and lack of buy-in or company-wide implementation. Lack of [...]Continue Reading
In order to survive long-term, companies must develop a unique and sustainable competitive advantage—what will set your company apart from your competitors. Additionally, independent of size or time in business, companies have limited resources for deployment and must determine how best to invest scarce resources. The main resources are human capital (the people and their [...]Continue Reading
A company leader must make sure the right people are doing the right things. This requires both leadership skills and knowledge about the numerous business functions that exist within a company. Given their level of influence, they can build or destroy the company. Leaders have to respect the impact that their words and directions have [...]Continue Reading
After recently acquiring an import and distribution company, I have again been reminded of the incredible importance of implementing fundamental business practices and systems in order to gain traction, momentum, accountability, and a sense of unity and responsibility within the workplace that stands as a team builder. Conversely, I am reminded that whenever I have worked in an environment where [...]Continue Reading
This week I spoke to a new client who contacted me through the eAdvice service on my website. In her written correspondence she expressed concern about the overall profitability of her company. Of course, those were not the specific words she used in her email. Rather she wrote the words I hear many business owners [...]Continue Reading
Enjoy the Season and Work Less! Spring is finally here, and that means you will probably want to spend more time doing fun things outside. But if you are a small business owner, it can be difficult to get away from the office in order to enjoy yourself. With this in mind, here are… 3 [...]Continue Reading
Strategic plans built on faulty beliefs are sure to fail. Change can occur quickly and the average lifespan of a business model may only be a few years before modifications or a complete restructuring is required. With that said, change does not occur unnoticed overnight — subtle clues (that are easily recognizable in hindsight) can [...]Continue Reading
A company’s success is based upon the company’s ability to sell, produce and control cost. Business growth occurs when the company successfully markets and sells products and/or services, at a price that exceeds the cost to produce, with enough surplus profits to cover overhead and allow for reinvestment. Companies are dynamic organizations comprised of numerous [...]Continue Reading