Get what you really need to succeed If I didn’t have spam filters in place, I would be inundated with e-mail messages about the latest technology tools, software and services. It’s bad enough as it is with phone calls and snail mail. How about you? Are you overwhelmed with tech information that will supposedly solve [...]Continue Reading
Archive for “Grow Your Business”
What are you thinking? Did you make a New Year’s Resolution for your search engine optimization (SEO) activities? If so, why? We all know that the chances of keeping a resolution are slim. Instead, why not make SEO goals for the year? By setting goals, you can plan specific activities and timelines to actually make [...]Continue Reading
Stop the Status Quo and Take Action Now! If you are a tech specialist and stuck behind your desk whenever the big, boardroom meetings happen, it may feel like your career is at a standstill and you are not taken seriously. If this sounds familiar, have you done anything to move out of your current [...]Continue Reading
You’ve probably heard the statement a lot these days that “content is king.” Well, you may not know exactly what this means. Basically, your customers want valuable content. They want to know what you have to offer them. At the same time, the search engines realize this and look for valuable content on your site. [...]Continue Reading
Many people list among their “New Year’s Resolutions” a pledge to keep a tidier house…to address those crevices and cobwebs that might get overlooked by the kids doing their Saturday chores…to impress their visitors with sparkling, clean surfaces. Well here’s an invention that makes it a cinch to wash away surface dust and grime on [...]Continue Reading
Why do you have to talk to the press? If you want to increase awareness without paying for advertising, your business is probably involved in public relations, or getting noticed by the press. When the right publications talk about your products and services, you can see sales increase dramatically. But for tech people, this can [...]Continue Reading
The dreaming phase of starting a business is very exciting and uplifting. The world of new possibilities is always that way. Actually taking your dream of owning your own successful business and making it a reality takes a lot of effort and is where too many fall short. Planning your business and breaking down your [...]Continue Reading
Organic SEO Offers a Competitive Advantage People often ask me to set up their SEO pay-per-click advertising strategies and campaigns. But one of the first things I ask is… What about organic SEO? Organic search engine optimization (SEO) is when you get a lot of people to visit your site without paying for advertising. However, [...]Continue Reading
Yes. I believe it is. Each year the PGA Merchandise Show attracts thousands of top golf companies, brands and professionals to Orlando, Florida. If you have a new golf invention that you would like to license or sell, we recommend having your own booth in the Inventor’s Spotlight area of the show, which is a [...]Continue Reading
It’s time to get ready for 2013! The craziness of Cyber Monday is over, and now comes the holiday rush. With everything that’s going on in your organization, it can be easy to get overwhelmed and miss out on some important, year-end activities. Here are a few reminders to help your IT team stay on [...]Continue Reading
For many retail store owners, learning how to convert those window shoppers into buyers can be a daunting task! It’s not just about having great merchandise and a friendly smile. You must be able to generate sales regularly and turn inventory in order to be profitable and successful. Holiday time is also one of the [...]Continue Reading
The search engine optimization (SEO) world is always talking about the latest, search engine update. For example, Google recently stated that they see about three billion searches go on every day so their latest algorithm update could potentially affect over 20 million queries!
With this information, what are you supposed to do with your SEO efforts?
1. Remain calm.
Review your Website statistics and look at current data compared with older numbers. Check for any drastic changes in your search status.
2. Review your Website.
Is there a lot of duplicate copy on your Website? How about copy that is not providing value to your readers for your top keywords? If you see this type of copy, remove it from your site!
3. Provide Value.
Continue good practices of monitoring your site and providing valuable information to visitors. Think about what they want to see on your site. Give them what they want, and your search engine statistics will go up.
SEO is very important for building online buzz and increasing site traffic. But don’t focus on pleasing the search engines and every update they make. Instead, focus on your business goals.
Provide valuable information to site visitors that they will want to tell others about. Then, you’ll increase site traffic and sales!
For more help with your SEO and increasing sales, please write to me below or at www.rembrandtwrites.com.
The search engine optimization (SEO) world is always talking about the latest, search engine update. For example, Google recently stated that they see about three billion searches go on every day so their latest algorithm update could potentially affect over 20 million queries! With this information, what are you supposed to do with your SEO [...]Continue Reading
Scientists long ago proved that all matter consists of atoms. If you were to represent the nucleus of an atom as a golf ball, to scale, the electrons that encircle the nucleus would be 1 kilometer away! That makes atoms mostly space and, therefore, so is everything in our physical world. Even the densest of [...]Continue Reading
Today, most businesses are using the Internet to compete on an international basis, 24 hours a day, 7 days a week. This means that technology is now a major part of the sales process, and more important, your customer-service activities. But you cannot provide top-level customer service with technology alone.
People are sick of dealing with call-centers, being on hold for a long time listening to lame music and trying to get their questions answered via online chat centers or from technicians who don’t know what they are talking about. With this in mind…
How well does your technology combine with the human touch?
If you want to provide excellent service to your customers around the clock, it’s essential to get your technology team working with your customer-service people. Here are a few questions to help you accomplish this:
1. Who’s on your team right now?
Start at the beginning. Make sure you have employees who care about your brand and want to learn as much as possible about your customers. Hire positive people who are willing to work with others to reach company goals. And if you already have some negative players on board, it’s time to talk to them about their attitude… or get rid of them fast. It only takes one bad egg to bring down an entire department, or company. (At Rich Dad, all of our new employees take the Kolbe Index so we know where they’ll exceed most in the company.)
2. Who does what?
Be sure your employees understand roles and responsibilities. If possible, write it down and distribute the information. This way, everyone will know who does what, and you’ll avoid unnecessary questions and conflicts about responsibilities.
3. Are you meeting regularly?
If your teams are not getting together on a regular basis, it’s time to schedule monthly meetings. Your tech people and your customer-service teams should feel comfortable working with each other and asking questions. By discussing issues, goals and ideas, you’ll be able to provide better, faster service. And more important, your employees will develop a level of trust and create better working relationships that will help the company culture as a whole.
4. What’s going on?
Once you have your technology and customer-service processes in place, be sure to monitor and analyze activities. What’s working and what isn’t? Get regular reports on results, issues, questions, comments, and more. Then, your teams can discuss this information at their monthly meetings to resolve issues before they become major problems and celebrate the activities that are working well.
5. Are you covered?
Today’s customers will look at your entire company. They will seek information online, via phone and in-person. Are you ready to help them?
Be sure to integrate all of your communications so that your team members provide the best service possible… no matter how customers approach your business.
6. What tools are you using?
Customer-service technology is constantly changing so make sure your team members are aware of the latest trends, software updates, viruses, and more. In addition, confirm that all of your technologies are up-to-date, backed up and in good working order. Customers don’t have a lot of patience, and it would be a shame to lose sales due to a Web page error, a bad e-mail process, privacy issues, or some other, technological glitch that could have been avoided.
Excel at Customer Service.
Providing the best customer-service process possible involves a combination of good technology and the human touch. Once you have the right people on your teams, open the lines of communication, monitor results and make changes as necessary.
By updating your customer-service processes regularly, you’ll improve employee relationships and create a more trusting and creative work-environment. But more important, you’ll be able to exceed at customer service and increase sales.
Robert LeCount is The Rich Dad Company’s Director of Information Technology. Based on Robert Kiyosaki’s best-selling book, “Rich Dad Poor Dad,” The Rich Dad Company uses innovative technology to offer a new way to think about money and investing. For more information, please write to Robert below or at www.richdad.com.-->
Today, most businesses are using the Internet to compete on an international basis, 24 hours a day, 7 days a week. This means that technology is now a major part of the sales process, and more important, your customer-service activities. But you cannot provide top-level customer service with technology alone. People are sick of dealing [...]Continue Reading
It’s almost Thanksgiving, and that means we are getting ready for the upcoming holidays. Things will get hectic with year-end deadlines, sales and meetings… not to mention all of the activities you have planned with family and friends. But while all of this is going on, don’t forget this little word that can mean a [...]Continue Reading
Much of the anxiety and stress that is a normal part of the human existence comes from inevitable lapses in integrity. By “integrity”, I’m not talking about something wrong, unethical or immoral. I’m simply talking about things like missed commitments, unresolved conflicts, or even unpaid bills or a messy desk. These lapses create anxiety and [...]Continue Reading
The busy, fall season is here, and it’s time to focus on your priorities for the rest of the year. Here’s a quick list of questions to ask: What are your site analytics telling you? Review your most popular content, and make a note to add more of this to your site. If you are [...]Continue Reading
At Rich Dad, we use a combination of innovation and speed to meet the needs of our ever-changing business environment and exceed customer expectations. And I’m sure you are dealing with the same issues at your small business. Things can get out of control fast (especially if you are outsourcing a lot of work) so [...]Continue Reading
I think that you’d agree, that your success in business depends upon your ability to make clear, sound decisions. But, have you ever felt confused, conflicted and/or emotional about a decision you had to make? If you’re breathing, the answer is likely an irrefutable “YES”. If the answer is “no”, you’re probably not playing a [...]Continue Reading
Although this is not something I write about regularly, I thought I would share my recent shopping experiences at retail with the hopes that some of you can save some money on items you want to buy during the holiday shopping season. I read a survey recently that talked about how many retail store managers [...]Continue Reading