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product launch
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How to Have a Standout Product Launch

Launching a new product is an exciting, adrenaline-filled time for entrepreneurs. Though a product launch varies in size and scope depending on the business, each one strives to create a splash, generate buzz and get...
word-of-mouth marketing
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6 Ways to Use Word-of-Mouth Marketing to Promote Your Brand

Word-of-mouth marketing is an effective sales tactic. Yet, cultivating enthusiastic brand ambassadors is a nuanced art. Six accomplished entrepreneurs and members of The Oracles share their top strategies for creating ambassadors who are so excited about your...