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Know your ”most valuable purchasers”!

A recent Nielsen/Netratings study indicates that a approximately 18% of online buyers account for almost a whopping half of total online spending. Nielsen/Netratings nicknamed this group of active and loyal buyers ‘most valuable purchasers’ or ‘MVPs’. And the takeaway is that you’ve got to know who these customers are. If you are conducting ecommerce, make [...]

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Another clever holiday promotion

This holiday promotion we received demonstrates how clever and creative you can be in the electronic medium. It’s from a company we respect a lot called Enlighten, based in Ann Arbor, MI. If you’re trying to think of viral opportunities online, there’s much to learn here. now this wouldn’t be chump change to create, but [...]

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A Dish To Pass

At this time of year, you might bake cookies, or make Aunty Betty’s Crab Dip to take to a gathering. I’ve been considering the significance of the dish we choose to pass. When you taste something really good, you remember who brought it. You might even ask for the recipe. Back to business: What you [...]

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My favorite holiday promotion yet…

(Entry by Rich Sloan) The deluge of holiday promotions is getting overwhelming. Offers for free shipping, unheard of discounts, etc., are EVERYWHERE! One recent promotional mailing, though, actually stopped me in my tracks. It was clever, different, and made me smile. It was from the local optical shop where i’d had an eye exam and [...]

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Holiday Shopping Tips From StartupNation

StartupNation Radio is your secret to holiday shopping. Okay, nobody else at StartupNation is making that claim, but my holiday shopping is almost done, and I couldn’t have done it without StartupNation. If you listen to any or all of the StartupNation radio shows online, you can learn about starting and running your business so [...]

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New stuff every day? We’re listening.

I love a website that has something new on it each day that I visit. If I know that a site will have something fresh for me every day, that’s one that I’ll revisit constantly. This is going to happen at StartupNation.com. We already do crank out a ton of great entrepreneurial content: articles, radio [...]

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Now Hear This!! (or you can listen later)

Are you a TIVO person? Recent surveys say that people with TIVO watch MORE tv than those who only watch their television shows live. I find that fascinating. What about how you listen to radio? Do you listen to StartupNation Radio live over the airwaves? Did you ever wish you could hear that great piece [...]

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How to be a market leader

Question: What do Microsoft, Martha Stewart, and "Double Your Dating" all have in common that make them market leaders? Answer: They own a platform When Microsoft was starting out, their mission statement went something like: "Computing power is moving inexorably to the desktop. To succeed, we must own the desktop." Smart move, that. Microsoft and [...]

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Dodge Phishing and Pharming Without Phreaking Out!

Chances are good that you don’t have a dedicated IT guy in your home office. So it’s up to you to stay on top of the latest news about how to protect your computer and yourself from criminals and overzealous marketers. I found this Network World site that explains many of the dangers. Just this [...]

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The power of ‘Word of Mouth’

Have you seen the results of a study done by Intelliseek and Forrester this fall? The study indicates that word-of-mouth is far and away the most powerful way to influence the decision making of customers. To quote, "Consumers are 50 percent more likely to be influenced by word-of-mouth recommendations from their peers than by radio/TV [...]

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Are You Waving a Red Flag Outside Your Office?

An accountant can really help you figure out what tax deductions you qualify for, and mine has suggested a myriad of things I didn’t know were deductible. I suggest if you don’t have an accountant, you consider hiring one. The Sloan Brothers offer this advice on how to choose the right accounting service. With that [...]

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Running late for the meeting

Every now and then, we throw a scenario your way–a common scenario from everyday business dealings. Here’s one that’s ever present, and some of us are more guilty than others: Being late for a meeting. While most of the time, we’re the ones testing peoples’ patience, this weekend we were the victims. We had set [...]

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Podcast Poolside Business Meeting

I’m at the inaugural Podcast conference in Ontario, California and it’s extremely fascinating. Podcasters from all over the world have converged on this town in the mountains east of Los Angeles to meet one another and discuss & learn the business model of this new podcasting phenomenon. In case you need to get up to [...]

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Podcasting can launch your business

I am a podcast-aholic. I walk around all day long with white ear buds and long white dangling cords connected to my ipod. I am definitely suffering from an addiction to … FANTASTIC AUDIO CONTENT. Oh sure, I listen to a little bit of music, but I’ve been taking my ipod to bed with me [...]

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Happy Halloween

Once, I had to hire five people in two weeks. The first day, I interviewed about ten people. By the end of the day, I couldn’t remember which was which, or who said what. So on Day 2, I had a plan. I asked each person when the last time they dressed up for Halloween [...]

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Looking for a web developer

Here at StartupNation we’re always in the mode of helping you, now we’re looking for you to help us. Our community has been loving what we’re doing with this website, our nationally syndicated radio show, online seminars, podcasting, etc. and you all have been clamoring for more, more, more! Ok, we’ve got plans to give [...]

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Dropped Cell Phone Call

We had a great radio show this weekend filled with coaching and stories from callers about their exploits and efforts… Toward the end of the show a guy named Ryan called in. He had been waiting a while on his cell phone to be brought on the air. When we went live with him, he [...]

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How Would You Use Community Boards?

If you haven’t noticed, our Blogs have received a bunch of comments from fellow entrepreneurs in recent weeks. It’s basically become our best place to have community dialogue — take for example the comments on the Blog entry about Jan and her startup conundrum. You have really poured on the support in a very productive [...]

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Who’s Hiring Santa Claus this Year?

OK, we’re putting the word out to help one of our community members–you can read her article in this week’s newsletter, actually… Linda Case. Here’s her challenge and her request for help: —- Hello StartupNation. You guys were able to help me out once before and I am hoping you can help me again. I [...]

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Is Your e-mail Getting Through?

I’m not talking about whether it arrives in someone’s mailbox. I’m talking about the contents of the message you are sending. Does the recipient know why you sent it? What they are supposed to do about it? A recent survey by Information Mapping Inc. revealed that 80 percent of those surveyed think e-mail writing skills [...]

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