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Cheap, smart startup labor!

No, I’m not talking about highly trained monkeys; I’m talking about college students. Do you work with college students? If you don’t yet, you should consider it. They can be a free (or incredibly cheap) source of labor, and their mental faculties are generally well ahead of their professional skills, so most of them are [...]

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Small Business Owners Need Contingency Plans

The big news, here in Detroit, is Super Bowl XL. Many citizens are chipping in as volunteers and guides, and many small business and home-based business owners are squeezing their way in to the activities hoping to earn a few of the many dollars to be spent here. I guess you could even consider the [...]

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Attention web entrepreneurs: Are you a Googleholic?

This morning I woke up and wondered something that had never occurred to me before. Am I a Googleholic? I mean, what are the signs? Just the fact that I’m wondering about it must be bad, right? Anything with –holic attached to end of it is not something to be aspired to, it’s to be [...]

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Business startup advice: Be attentive to your customer

Today is a special day for me. It’s exactly six weeks since my hip replacement surgery. At six weeks you’re allowed to do all kinds of things that you weren’t allowed to do after surgery. For instance, I’m allowed to lean forward while sitting in a chair. I can stop using a raised toilet seat. [...]

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The Super Bowl creates unique business opportunities

Who are you rooting for? The National Football League Super Bowl is here (literally here in Detroit) and it’s time to choose sides. Steelers or Seahawks? Vintage franchise from the 1930′s with four Super Bowl titles already in hand or "upstart" pacific northwest team on their virgin Super Bowl run? Well, I don’t care about [...]

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Skype is a great tool to create work from home business success

After getting scolded (lightly) by the subject of my blog from yesterday – (yes, Craig Newmark was the first to comment on my questioning of what’s so special about craigslist … ouch!), let’s focus on something positive today. Have you discovered Skype yet? It’s basically an internet phone service that allows you to talk to [...]

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Windows or Mac?

The Consumer Electronics Show is currently underway in Las Vegas, and Mr. Gates keynoted with much ballyhoo about Vista, the new version of Windows that is set to replace XP later this year. This got me thinking… You’re about to launch a small business – let’s say five to ten employees max. Do you go [...]

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Know your ”most valuable purchasers”!

A recent Nielsen/Netratings study indicates that a approximately 18% of online buyers account for almost a whopping half of total online spending. Nielsen/Netratings nicknamed this group of active and loyal buyers ‘most valuable purchasers’ or ‘MVPs’. And the takeaway is that you’ve got to know who these customers are. If you are conducting ecommerce, make [...]

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Another clever holiday promotion

This holiday promotion we received demonstrates how clever and creative you can be in the electronic medium. It’s from a company we respect a lot called Enlighten, based in Ann Arbor, MI. If you’re trying to think of viral opportunities online, there’s much to learn here. now this wouldn’t be chump change to create, but [...]

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A Dish To Pass

At this time of year, you might bake cookies, or make Aunty Betty’s Crab Dip to take to a gathering. I’ve been considering the significance of the dish we choose to pass. When you taste something really good, you remember who brought it. You might even ask for the recipe. Back to business: What you [...]

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My favorite holiday promotion yet…

(Entry by Rich Sloan) The deluge of holiday promotions is getting overwhelming. Offers for free shipping, unheard of discounts, etc., are EVERYWHERE! One recent promotional mailing, though, actually stopped me in my tracks. It was clever, different, and made me smile. It was from the local optical shop where i’d had an eye exam and [...]

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Holiday Shopping Tips From StartupNation

StartupNation Radio is your secret to holiday shopping. Okay, nobody else at StartupNation is making that claim, but my holiday shopping is almost done, and I couldn’t have done it without StartupNation. If you listen to any or all of the StartupNation radio shows online, you can learn about starting and running your business so [...]

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New stuff every day? We’re listening.

I love a website that has something new on it each day that I visit. If I know that a site will have something fresh for me every day, that’s one that I’ll revisit constantly. This is going to happen at StartupNation.com. We already do crank out a ton of great entrepreneurial content: articles, radio [...]

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Now Hear This!! (or you can listen later)

Are you a TIVO person? Recent surveys say that people with TIVO watch MORE tv than those who only watch their television shows live. I find that fascinating. What about how you listen to radio? Do you listen to StartupNation Radio live over the airwaves? Did you ever wish you could hear that great piece [...]

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How to be a market leader

Question: What do Microsoft, Martha Stewart, and "Double Your Dating" all have in common that make them market leaders? Answer: They own a platform When Microsoft was starting out, their mission statement went something like: "Computing power is moving inexorably to the desktop. To succeed, we must own the desktop." Smart move, that. Microsoft and [...]

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Dodge Phishing and Pharming Without Phreaking Out!

Chances are good that you don’t have a dedicated IT guy in your home office. So it’s up to you to stay on top of the latest news about how to protect your computer and yourself from criminals and overzealous marketers. I found this Network World site that explains many of the dangers. Just this [...]

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The power of ‘Word of Mouth’

Have you seen the results of a study done by Intelliseek and Forrester this fall? The study indicates that word-of-mouth is far and away the most powerful way to influence the decision making of customers. To quote, "Consumers are 50 percent more likely to be influenced by word-of-mouth recommendations from their peers than by radio/TV [...]

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Are You Waving a Red Flag Outside Your Office?

An accountant can really help you figure out what tax deductions you qualify for, and mine has suggested a myriad of things I didn’t know were deductible. I suggest if you don’t have an accountant, you consider hiring one. The Sloan Brothers offer this advice on how to choose the right accounting service. With that [...]

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Running late for the meeting

Every now and then, we throw a scenario your way–a common scenario from everyday business dealings. Here’s one that’s ever present, and some of us are more guilty than others: Being late for a meeting. While most of the time, we’re the ones testing peoples’ patience, this weekend we were the victims. We had set [...]

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