Grow Your Business Archives

The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

The following is excerpted from "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed." Copyright © 2019 by Alberto Savoia. Reprinted with permission from HarperOne, an imprint of HarperCollinsPublishers....

byAlberto Savoia

March 5, 2019

How This Entrepreneur Made Monday the Happiest Day for Employees

Shaun Savage is the founder and CEO of GoShare, a company that considers itself “your friend with a truck.” GoShare connects truck and van owners with businesses and people who need help with moving or...

byNav

March 4, 2019

How (and Why) to Measure Your Content Marketing ROI

You know how important content marketing is to your business. Your audience is online, and you've got to reach out to them. You're writing optimized posts, creating video content and doing everything you can to...

byEllan Dineen

March 3, 2019

7 Ways to Find a Mentor (and Why Having One is Vital to Your Startup’s Success)

When you start a new business, you’re going to want to find a good mentor. Mentors are as close to a business success hack that exists: they can provide validation, encouragement, networking opportunities, perspective, industry-specific...

byMeredith Wood

February 28, 2019

Birmingham New Tech Networking Event at the Platform Offsite

Join BNewTech - Birmingham New Tech at the Platform Offsite@StartupNation on Thursday, March 21 from 6 p.m. to 9 p.m. for an evening of networking and company showcasing. Details Event Timeline 6:00 p.m. to 6:30 p.m....

byStartupNation

February 27, 2019

How to Build a Brand Story Through Marketing

With research suggesting that stories are 22 times more memorable than facts, what can brands do with storytelling to ensure they remain head and shoulders above the competition? Many brands already have the foundations to build...

byKatheryn Watson

February 24, 2019

How to Grow Your Business with Conversational Marketing

Conversational marketing, as the name suggests, is a marketing approach that seeks to leverage one-to-one conversations with prospects and customers in order to maximize conversions and improve the customer experience. It includes the use of...

byNina Ritz

February 22, 2019

4 Traits of Great Business Mentors

There is no sense in going it alone in the startup world. You can reap benefits from a great mentor throughout every stage of your career. That’s one of the most beautiful things about entrepreneurship—there...

bySimon Slade

February 21, 2019

How a European Startup Increased Revenue by 14,315 Percent

Let’s be honest, the mattress business may not seem like the most fascinating niche in the startup world; especially at a time when industries like technology and tourism are transforming so quickly. But statistics show...

byJustin E. Crawford

February 19, 2019

What Airbnb, Uber and Etsy Can Teach You About Acquiring Your First Thousand Customers

The following is excerpted from "Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption" Copyright © 2019 by Thales S. Teixeira. Published by Currency, an imprint of Penguin Random House LLC. Let’s consider how Airbnb...

byThales Teixeira

February 18, 2019

4 Conversion Rate Optimization Strategies to Increase Your Startup’s Sales

It’s been weeks, if not months since you launched your e-commerce website. And, despite burning through guides on how to build a professional-looking online store, you’re still not getting the results you want. Sure, there...

byJimmy Rodela

February 16, 2019

Be Your Own Boss: I Started a Business and Here’s How You Can, Too

The prospect of starting your own business venture can procure all kinds of doubts: How will I get it off the ground? Is my idea good enough? Will people care about it? What happens if...

byZach Benson

February 13, 2019

20 Free Tools to Jumpstart Your New Business in 2019

It's difficult to get your business off the ground when startup costs appear to be at an all time high. While this is true to a certain degree, there are ways entrepreneurs can work around...

byReuben Yonatan

February 11, 2019

7 Lessons Business School Won’t Teach You — But Being an Entrepreneur Will

You learn many critical skills in business school: self-discipline, strategic thinking, better time management and a broader worldview, amongst many others. Also, you learn useful academic theories and how to apply them to real-world problems....

byChris Porteous

February 8, 2019

What Can a Startup Learn From the Super Bowl?

With Super Bowl LIII in the books, here is what we know for sure: The Patriots are world champions, and the robot uprising is inevitable. The Super Bowl remains the biggest stage for brands. Heavy...

byNeal Hughes and Deb Gabor

February 7, 2019

Why Pricing Your Business Isn’t a One-Size-Fits-All Strategy

Many entrepreneurs and solopreneurs struggle to price their product or service; set the price too high and miss out on sales, or set it to low and risk under-valuing themselves. Author, speaker, coach and entrepreneur...

bySusan Johnston Taylor

February 7, 2019

Is DIY Content Marketing a Good Strategy for Your Startup?

Having a solid website is essential in order for any startup to be successful. However, a web presence alone is insufficient to drive traffic and get those coveted conversions. While it is best to start...

byDan Goldstein

February 6, 2019

4 Proven Ways to Acquire Your First Customers Without a Marketing Budget

Resources are limited in a new startup. If you have employees, there are salaries to pay, processes to put in place, development work to get done, etc. Sometimes, your budget just isn’t enough to cover...

byDaniel Ndukwu

February 5, 2019

4 Ways You Can Leverage Search to Grow Your Business

Ideating, launching and running a startup pulls entrepreneurs in a thousand directions. When your business requires all of your time, there’s not much remaining for learning the skills that help you share your idea with...

byRob Bucci

January 29, 2019

Read These 10 Business Books to Be a Better Entrepreneur in the Year Ahead

There's no time like the present to create a better version of yourself and your business. To do so, look for guidance from those entrepreneurs who have been through it and have the knowledge and...

byJohn Rampton

January 28, 2019