Grow Your Business Archives

3 Ways to Build Marketing Into Your Startup’s Product

We’ve all heard of product development. When it comes to making an awesome product, there are numerous things to consider, from feature set to design and more. But in today’s digital world, there's another aspect...

byAndrew Lee Miller

April 25, 2019

Spring Cleaning for Digital Marketing: 4 Things Every Brand Should Do Now

Keeping your marketing approaches fresh is essential for any business, but it’s especially important for those launching a new brand. As the season of new beginnings, spring is a great time to assess the performance...

byMDG Advertising

April 25, 2019

How to Maintain Confidence in the Market for Your Small Business

Customer demand can be fickle. What’s hot one day can be totally counter-culture the next. How, then, can a startup or small business ensure that their product or service will still be marketable in the...

byNav

April 24, 2019

Southeast Michigan Master Connector Derek Dickow Talks the Power of Networking

We’ve got a special episode of StartupNation Radio ahead! For the inaugural show in StartupNation’s new podcast studio, your host and StartupNation co-founder and CEO, Jeff Sloan, sits down with entrepreneur and networking guru, Derek...

byStartupNation

April 23, 2019

Where Do Great Ideas Come From? Examining the Design Thinking Behind Fitbit

The following is excerpted from "How We Make Stuff Now: Turn Ideas into Products That Build Successful Businesses" by Jules Pieri, p. 13-17 (McGraw-Hill Education April 23, 2019). No company or client wants to produce products...

byJules Pieri

April 23, 2019

5 Signs It Is Time for Your Business to Hire Outside Help

As an entrepreneur with fire in your belly, you have no problem starting and running the core of your business yourself. However, as time goes on, you begin to wonder if you could benefit from...

byJessica Thiefels

April 21, 2019

Identify E-Commerce Market Gaps to Forge Success in a Digital World

When most people think of e-commerce, they imagine selling a physical product through an online platform. While many aspiring entrepreneurs find success doing just that, a growing number of companies are using e-commerce to deliver...

byBrian Hughes

April 20, 2019

What Your Side Hustle Can Teach You About Launching a Business

Not everyone has the luxury of quitting their day job cold turkey in pursuit of entrepreneurship. You have bills to pay, maybe kids (or pets!) to feed. And not everyone wants to deplete their retirement...

byKeith Shields

April 19, 2019

When Should Startups Outsource Their Accounting?

Entrepreneurs often juggle many responsibilities, including keeping track of their finances. Startup or not, nearly half of small businesses don't employ an accountant or a bookkeeper. At some point, however, it may be more productive...

byRiley Panko

April 19, 2019

Take Your Startup’s Marketing Automation Further with AI

It’s been said that artificial intelligence (AI) is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts, and...

byJohn Oechsle

April 18, 2019

How This Entrepreneur Produced Passive Income With Her Business

Amy McCord Jones has flowers on her mind throughout all four seasons. The founder of Flower Moxie, an online business that sells flowers to DIY brides nationwide, is committed to helping DIY-ers create gorgeous florals...

byNav

April 17, 2019

This #1 NYT Best-Selling Author Says Transformation Begins with Mastering Your Mindset

The following is excerpted from "You Are a Badass at Making Money: Master the Mindset of Wealth" by Jen Sincero, published by Viking, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC....

byJen Sincero

April 17, 2019

How Partnerships Can Elevate Your Startup’s Brand

When your brand is in the startup phase, one of the biggest challenges is growing your audience, let alone doing so cost-effectively. Traditional paid channels like social media and marketing campaigns require significant purse strings,...

byAlex Song

April 16, 2019

4 Signs Your Side Hustle is Sustainable and Ready to Grow

Side hustles are all about balance. By its very definition, a “side hustle” is a profit-making endeavor that you do on the side of an additional, typically full-time, job. Anyone who has a side hustle...

bySimon Slade

April 15, 2019

Why Leadership is Crucial to Your Remote Team’s Success

Many people think of a remote entrepreneur as someone relaxing at home in their PJs or sipping margaritas on the beach while occasionally checking in with their employees. Of course, this is inaccurate. Not being...

byAnton Mishchenko

April 12, 2019

How This Psychotherapist Grew Her Own Business While Working Full-Time

Angela Ficken is an entrepreneur and psychotherapist. She owns the ProgressWellness.com brand and runs a private practice in Boston, Mass. Through her business, Ficken specializes in providing individual therapy for people who have a range...

byNav

April 11, 2019

4 Things E-Commerce Entrepreneurs Must Know About Buyer Behavior

As an e-commerce entrepreneur, you’ve undoubtedly spent countless hours fine-tuning your product to make it the best it can be. But a great product alone does not a successful e-commerce business make. You must also be able...

byNathan Resnick

April 11, 2019

How to Successfully Define and Grow a Niche Brand

You’ve got a business idea but it’s, well, kind of niche. Maybe it’s so niche that you’re not sure where you’ll find customers, or if it’s even a sustainable idea at all. Never fear. We’re...

byBenjamin Barnett

April 9, 2019

How to Use Storytelling to Grow Your Business

Everywhere we go, we see stories. In one way or another, they shape and influence our daily lives, sometimes without us even noticing. From a business perspective, stories are an important part of marketing. Brands use storytelling...

byUwe Dreissigacker

April 7, 2019

How Does Your Startup Communicate With Customers (And Does it Matter)?

When starting a new business, one of the most important things to consider is how you want your customers to get in touch with you. With so many communication channels to choose from, it can...

byJames Lintzer

April 5, 2019