Grow Your Business Archives

5 Essentials of User Testing to Ensure a Successful Product

No matter how innovative, a product isn’t successful unless its users deem it so. This is why user testing is such an important part of the product development process. User testing is a method to...

byKeith Shields

July 28, 2019

5 Steps to Plan a Product Testing Event

Whether your startup is re-launching a new version of an existing product or bringing a new invention to the market, consumer testing is a critical step in developing and perfecting your product. A product testing...

byDawn Ellis

July 26, 2019

Hustle Overdrive: Start Sustaining Your Business Instead

In today’s entrepreneurial culture, hustling is a source of pride for many. But the question must be asked: Should we be proud of hustle? Is there any other way to maintain success? And if hustle...

byJustin E. Crawford

July 24, 2019

8 Signs Your Startup Will Fail Within the First 5 Years (and How to Avoid it)

You're finally ready to launch the business you've dreamt about for years. You have a real passion for what you're doing. Unfortunately, that may not be enough to succeed. The first few years of business...

byLexie Lu

July 24, 2019

Smarter Service, Happier Customers: Why Your Business Needs Cognitive Chatbots

Chatbots are everywhere. From your online banking page to takeout restaurant websites, it seems rare nowadays to not see that friendly pop-up in the corner of your screen while browsing the web: “Hello! How can...

byDJ Das

July 23, 2019

How Entrepreneurs Can Sharpen Their Strategic Thinking Skills

Do some people simply possess an innate ability to think strategically, or can such a skill be developed over time? According to executive and leadership coach, Greg Githens, it’s the latter. In Githens’ new book,...

bySusan Johnston Taylor

July 23, 2019

How to Bring New Life and Innovation Into Your Business

Perhaps you’re struggling to find new customers, or you’re feeling stagnant in your startup. Maybe you’re having difficulty competing with others in your industry. Whatever the case, you feel the need to breathe new life into...

bySusan Guillory

July 22, 2019

How to Grow Your Business Like Halo Top

We all scream for ice cream, and in the case of Halo Top Creamery, the most loyal fans have crossed over into becoming stans (stalker/fan) of the brand. The most fanatical loyalists pillage the freezer...

byDeborah Sweeney

July 21, 2019

What Are the 3 Components of Strategic Innovation?

StartupNation has partnered with "The Art of Opportunity" to provide an exclusive content series for our readers. While traditional strategy would have you focus on products and services, strategic innovation means you will carefully design...

byParker Lee

July 19, 2019

7 Social Media Trends Your Startup Can Implement This Week for Greater Impact

Social media is a land of many opportunities for startups. Since today’s consumers and business buyers use social channels to find companies they can trust, social media is an ideal way to find and engage...

byKeith Shields

July 18, 2019

Ride the Wave: How to Push Your Messaging Without Getting Lost in the Noise

The following is adapted from "Break Through the Noise: The 9 Rules to Capture Global Attention" © 2019 by Tim Staples and Josh Young. Reproduced by permission of Houghton Mifflin Harcourt. All rights reserved. Selfie sticks...

byTim Staples

July 16, 2019

How Growing Businesses Can Maintain Customer Relationships Like it’s Day One

Today’s most successful startups are growing fast. Yet, with fast growth comes an expanded customer base; and with it, the potential to lose the close relationships you had in the early days. Customer experience is...

byJay Reeder

July 12, 2019

3 Simple Ways to Bring More Loyal Clients to Your Business

Bringing more loyal clients to your business isn’t easy. But it is critical. Finding the diamond in the rough clients can take years of hard work. Relying on referrals and expecting a client to fall...

by Jayneberinger64

July 11, 2019

Why All Budding Entrepreneurs Need to Embrace Market Research (and How to Do It)

Market research is one of the most powerful tools available to budding entrepreneurs. Effective market research can not only help you decide if your business idea is worth pursuing, but it can also help you...

bySimon Slade

July 10, 2019

Why Founders Need to Understand Branding vs. Brand Positioning

It’s rare that you come across an entrepreneur who doesn’t want to have a great brand. How they define “brand” is beside the point, because “branding” is a sexy term in marketing. Yet startups that...

byJohn Rougeux

July 8, 2019

The Art of Storytelling and How it Applies to Your Brand Narrative

Storytelling has always been one of the most effective ways people communicate and connect with one another. The human brain is hardwired to be influenced by the power of good storytelling. Every culture in every...

byAndrew Witkin

July 7, 2019

A Beginner’s Guide to SEO: Common SEO Metrics

“What gets measured gets managed,” Peter Drucker said in his 1954 book, "The Practice of Management." When it comes to SEO, this adage definitely applies. Entrepreneurs track rankings, traffic, conversions and more to help them...

byBritney Muller

July 3, 2019

6 Ways to Improve Your Startup’s Efficiency with Technology

Modern technology can often be a distraction in our personal lives. However, when it comes to being an entrepreneur, it can be instrumental in helping you run a more streamlined operation. Here are six tips...

byJames Lintzer

July 3, 2019

Former CMO of Chick-fil-A on Innovating to Maintain Brand Relevance

The following excerpt is from "Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand" by Steve Robinson. Innovation has always been key to Chick-fil-A’s success, beginning with the creation of the...

bySteve Robinson

July 2, 2019

How to Hack Your Startup’s Sales with Social Proof

With the proliferation of online recommendation platforms like Yelp, Google Reviews, and TripAdvisor, word-of-mouth has grown into a ubiquitous influencing factor within online purchasing behavior. According to a recent Nielsen study, 92 percent of consumers...

byAlisa Neymark

July 1, 2019