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product testing
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5 Steps to Plan a Product Testing Event

Whether your startup is re-launching a new version of an existing product or bringing a new invention to the market, consumer testing is a critical step in developing and perfecting your product. A product testing...
halo top
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How to Grow Your Business Like Halo Top

We all scream for ice cream, and in the case of Halo Top Creamery, the most loyal fans have crossed over into becoming stans (stalker/fan) of the brand. The most fanatical loyalists pillage the freezer...
art of opportunity innovation
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What Are the 3 Components of Strategic Innovation?

StartupNation has partnered with "The Art of Opportunity" to provide an exclusive content series for our readers. While traditional strategy would have you focus on products and services, strategic innovation means you will carefully design...