Grow Your Business Archives

Use This Marketing Tactic to Boost Customer Engagement and Get More Sales

I’m sure you’ve seen this message (or something similar) on the bottom of a website when you’re shopping for clothes or a trip: “3 left at this price!” It’s a classic example of a nudge, one...

byJonathan Senin

September 12, 2019

How to Bring Your Brick-and-Mortar Business to the Digital World

For brick-and-mortar entrepreneurs, all of the business' features are right there in front of you: the storefront design, the products, the signage, the customers. You can engage with all aspects of your business directly in...

byJustin E. Crawford

September 11, 2019

Weighing the Pros and Cons: Should You Sell Your Products on Amazon?

If you run an e-commerce business, you know how challenging it can be to consistently attract new customers, in addition to getting repeat buyers. Even if you currently sell products on your own website or...

bySusan Guillory

September 11, 2019

How Personalization Can Help You Stay Ahead of the Curve

The following is excerpted from "Customer-Driven Disruption: Five Strategies To Stay Ahead of the Curve" by Suman Sarkar. Published by Berrett-Koehler. Copyright (c) 2019. All rights reserved. This book is available at all bookstores and online booksellers....

bySuman Sarkar

September 10, 2019

3 Ways to Take Your E-Commerce Store from Good to Great

There is no doubt that e-commerce is a rapidly evolving industry. While this keeps things interesting for entrepreneurs, it also requires consistent improvements and constant innovation to ensure success. E-commerce business owners have to adapt...

bySimon Slade

September 10, 2019

The Best Tools to Build a Website for Your Side Hustle

You want your side hustle to make you money. While the actual hours you put into your work are what enable you to run a lucrative business, a website is a powerful tool that can...

byRobert Brandl

September 9, 2019

The Importance of Empathy in Entrepreneurship

This episode of StartupNation Radio is brought to you by Pappas Financial On this episode of StartupNation Radio, your host, Jeff Sloan, sits down with three inspiring entrepreneurs: Steve Mariotti, Cody Candee and Aleksander Rendtslev....

byStartupNation

September 7, 2019

4 Powerful Reasons Why You Should Offer a Subscription Service

Building and running a successful business is tough. You’ve got to have a solid strategy, an amazing offering and a strong team to help you hit the market hard. And while advancements in tech and...

byPJ Taei

September 4, 2019

How to Bring Your Local Business Online

With the world going digital, brick-and-mortar business owners intuitively know that in order to take advantage of this trend and stay relevant, they must bring their business online, as well. But how exactly do you...

byJeremy Lawlor

September 2, 2019

Women in Business feat. Heidi Ganahl and Kara Desmond

This episode of StartupNation Radio is brought to you by Pappas Financial On this episode of StartupNation Radio, your host, Jeff Sloan, interviews two hardworking women entrepreneurs: Heidi Ganahl and Kara Desmond. Heidi Ganahl has been...

byStartupNation

August 31, 2019

3 Link Building Mistakes That Could Sink Your Startup’s Organic Ranking

As a startup, discoverability is part and parcel to your success. Whether you are trying to attract investor attention or find new customers, search traffic and online presence are a key component to this. That...

byElijah Masek-Kelly

August 30, 2019

The Best Mobile Card Readers for Startups (and Why Your Business Needs One)

When you’re starting a business, one of the biggest concerns is, “How do I accept payment?” Sure, some businesses do just fine on a cash-only basis, but being able to accept credit cards could be...

byMelissa Johnson

August 29, 2019

How This Startup Company Collected Over 20K Email Leads in One Month

There are so many ways to collect customer email addresses. Collecting emails by the boatload can be great, but only if they are targeted specifically to your demographic. So, the question is, how can you...

byJosh Band

August 26, 2019

Bamboo Detroit, WeWork and Detroit Water Ice: Starting up in Detroit

This episode of StartupNation Radio is brought to you by Pappas Financial On this episode of StartupNation Radio, your host, Jeff Sloan, talks with several entrepreneurs who are working hard in downtown Detroit. First up...

byStartupNation

August 24, 2019

DIY Public Relations: How to Be Your Own Biggest Advocate

Think about the last time you read about a new restaurant opening, a big event coming to town or a bestseller you wanted to add to your reading list. There’s a good chance that all...

byJeff Bradford

August 22, 2019

Give Money to Make Money: How to Encourage Repeat Business with Cash Perks

Have you ever wondered why some big-box stores and national chains give you a free $5 or $10 gift card with purchase if you spend more than a specified amount? It’s because consumers consistently spend...

byRay Clopton

August 21, 2019

How Entrepreneurs Can Increase Their Instagram Engagement and Following

Using Instagram is a powerful tool for entrepreneurs. When it comes to building your business through social media marketing, it’s important to focus on sales rather than vanity metrics. It feels great to receive validation...

byIsabella Silverio

August 20, 2019

From Novel to the New Normal: Why Presenting Your Idea as Plain Vanilla is Powerful

The following is excerpted from "Flip the Script: Getting People to Think Your Idea Is Their Idea" by Oren Klaff, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random...

byOren Klaff

August 20, 2019

How to Write a Blog Post That’ll Drive Traffic to Your Website

Writing blog content that’s not only comprehensive and coherent, but also drives a meaningful amount of traffic to your website doesn't need to be a difficult endeavor. While it takes time, effort and practice to become...

byRyan Robinson

August 19, 2019

4 Ways to Overcome a Plateau and Reignite Your Passion

We've all been there. Our business is growing according to plan, and then... it isn't. We've hit a plateau, we feel stuck and we don’t know what to do. Don’t panic! Business, like life, runs in cycles. With...

byRoz Clark

August 18, 2019