Grow Your Business Archives

15 Proven Ways to Generate Sales

As a new entrepreneur, you're looking for cost-effective ways to not only generate more sales, but also boost your brand, as well. There are numerous ways that you can do this. Incentivizing your customers with...

byLuke Fernandez

October 12, 2019

Girls Who Code: Building Opportunities Out of Obstacles

The following is excerpted from "Legacy in the Making" by Mark Miller and Lucas Conley, p.19-26 (McGraw-Hill Education 2018). Reshma Saujani isn’t fazed by failure; she’s inspired by it. The founder of Girls Who Code,...

byMark Miller and Lucas Conley

October 11, 2019

5 Reasons Why Bootstrapping Your Business Helps Improve Customer Service

Brands have always waged war over customers’ attention, trust and loyalty. They’ve competed on just about everything — from features and specifications to special discounts and service plans. But in today’s marketplace, product and pricing...

byDmitry Dragilev

October 10, 2019

How to Minimize Risk and Grow Your Business Responsibly

Being a business owner is one of the hardest, most stressful jobs, and every decision can feel like it’s “make it or break it” for the chance at success. The goal of nearly every startup...

bySara Schaer

October 9, 2019

4 Lessons From Social Media Thought Leaders to Help You Connect With Your Customers

The impact, success and revenue generated by leading social media influencers is astounding. The good news for aspiring entrepreneurs is, many of the skills and practices that successfully attract followers (who, ideally, become paying customers)...

byRoz Clark

October 6, 2019

9 Successful Business Leaders Reveal Their Top Tips for Selling Anything to Anyone

Nothing happens without a sale. Believe it or not, you’re a salesperson — whether you’re convincing your kids to do their homework, putting your best foot forward for a job interview, or running a business....

byThe Oracles

October 3, 2019

Here’s How Differences By Generation Influence Buyer Decision-Making

Today, the retail industry is adjusting to online-first shopping habits, but it’s also trying to balance new buyer attitudes. Retail has evolved because people have evolved. While Baby Boomers may shop one way, Gen Z...

byLydia Vargo

October 2, 2019

7 Common Email Marketing Mistakes and How to Fix Them

Whether it’s a broken link, a spelling error, or worst of all, sending a message to the wrong audience, an email-gone-awry is never a good thing for a brand. With the growing success email marketing...

byMatt Shealy

October 2, 2019

Become a Fan: Why Customer Engagement is the New Customer Service

The following is excerpted from "Know What You’re For: A Growth Strategy for Work, An Even Better Strategy for Life" by Jeff Henderson. Copyright © 2019 by Jeff Henderson. Used by permission of Zondervan. Chubbies shorts....

byJeff Henderson

October 1, 2019

12 Small Business Podcasts That Will Help You Sell More

Running a business is often about setting goals and putting in the long hours and hard work to achieve them. Regardless of what type of business you run, it’s likely that “selling more” has a...

byNav

September 30, 2019

4 Ways to Grow Your Startup Using Video Content

Consumer demands have evolved over time, and engagement strategies have adjusted to these new expectations. No longer do we seek to reach the masses with a broad message and deliver standardized services. Instead, the goal...

byBrian Hughes

September 28, 2019

5 Easy Changes You Can Make to Boost Your Online Sales

E-commerce business owners know that the most frustrating aspect of running an online business is how quickly sales can slip through your fingers. It seems like you can do just about everything right with your...

byEric Goldschein

September 26, 2019

How to Calculate and Use Your Customer Lifetime Value to Increase Sales

The headlines continue getting worse and worse for the retail sector, as the rate of retail closures now more than doubles that of new store openings in the U.S. Despite these and other concerns, though,...

byMonica Eaton-Cardone

September 25, 2019

5 Automation Opportunities Every Startup Should Seize

What’s the one thing you wish you’d known when founding your first startup? For me, it’s this: the worst prescription for burnout is more work. Entrepreneurs tend to assume hard work can solve anything. But...

byPeter Daisyme

September 24, 2019

5 Ways to Totally Impress Your Clients on the Phone

You’ve talked your prospective client into hearing your pitch or learning more about your products over a call. But now, how do you impress your clients on the phone? There are a few surefire ways...

byKatie Wilson

September 22, 2019

How Your Small Business Can Prepare for the Slow Season

Depending on the industry you operate in, your business may see spikes in profitability at certain times throughout the year. If this is the case, you're likely also experience slow months in between, which can...

byNav

September 21, 2019

3 Tactics to Drive E-Commerce Sales

My now eight-year-old business began with a simple phone call from a friend. He had a small company of his own, and he was struggling to find office space that would suit his needs. He...

byJonathan Wasserstrum

September 19, 2019

Why User-Generated Content is the Secret to Successful Marketing

As every entrepreneur knows, an idea gets your business off the ground, but getting the word out and developing a loyal customer base is what keeps the lights on. Making the most of your marketing...

byMatt Gibbs

September 18, 2019

This Brand Loyalty Consultant Shares How to Build a Business Everyone Will Love

Kyle M.K. is a brand loyalty consultant who’s worked with major brands, including Uber, General Assembly, Walt Disney World Resort and the Ritz-Carlton. His book, “The Economics of Emotion: How to Build a Business Everyone...

bySusan Johnston Taylor

September 17, 2019

Why Adding SaaS is Essential to Scaling Your Service Business

All ascending companies will eventually face the choice of whether they should channel their efforts into growth or continued profitability, whether they like it or not. Some entrepreneurs welcome the challenge, while others find it hard to...

byPhil Alves

September 17, 2019