The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Grow Your Business”

Why Isn’t Your AdWords PPC Campaign Working?

Don’t Waste Time on SEO That Is Not Working “Why isn’t my SEO, PPC campaign working?” “My site traffic is not increasing with my AdWords PPC campaign!” “I’m spending a fortune on PPC each month with no results!” If any of these statements sound familiar, you are not alone. Many entrepreneurs come to me asking [...]

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Why I Tolerate Annoyance

On a recent trip to Breckenridge, Colorado I found myself standing at a three-way intersection that consumers often encounter when making a purchasing decision.  That intersection consists of price, convenience, and service.  We all prioritize a different factor in different situations.  On a quick lunch break, convenience may trump the other two but if I want to [...]

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Communicate for Business Success

Are You Communicating? You have a great idea for an upcoming, marketing campaign and pitch it to your client. Silence. You need information to finish a project and send out an email, call and text. Silence. You call your client and leave a message to get some information for a looming deadline. Silence. Do any [...]

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InventionHome Product Spotlight – Tipsy Tower

Memorial Day has come and gone.  The holiday signifies many things…a time to remember those who sacrificed their lives for our country, as well as a time to visit the gravesites of our loved ones to pay respects.  In a much less ‘official’ manner, this day also marks a changeover in the season making it [...]

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Remote Work: 3 Reasons I Am Not Bullish

At StartupNation, one of the topics we are obsessed with is business communication.  How businesses communicate with clients or their employees, what technology they use, strategies that work or don’t work… the topic is broad but exceptionally important.  This blog post is the beginning of a series that we will be doing on business communication, [...]

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Spring Into New SEO, Sales and PR

Spring is here, and that means it’s the perfect time to start new projects and reach out to potential new clients, media-members and advertisers. Whether you are looking to get a story in the news or boost sales, here are a few tips to help you get things going: 1. Find Your Unique Benefits. What [...]

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Stop Writing Your Online Content!

Are You a Trained, SEO Copywriter? If not, please stop writing your company’s content! If you are writing your own copy for all of your marketing needs, but you are not a trained, SEO (search engine optimization) copywriter, stop! You may think you are saving time and money, but you are actually losing out on [...]

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What is Content Marketing?

Does your business need content marketing?

There is a lot of buzz out there about “content marketing” and how it can make your business successful.

But what is content marketing, anyway?

It’s just a fancy name for using content to market to customers. And as I’ve said many times before, by providing value to your customers with good copy, or content, you create a more credible reputation. Plus, if you offer good content, people will want to tell their friends about your products and services.

Why use content marketing?

Ragan Communications offered a great article on why content marketing is important here. In the article, they list “24 stats about the importance of content marketing.”

For example:

“According to Roper Public Affairs, 80% of business decision makers prefer to get company information in a series of articles versus an advertisement.”

And per an article on “Engage the Blog,” research conducted by the Custom Content Council indicates that, “90% of consumers find custom content useful and 78% of people believe that organizations providing custom content are interested in building good relationships with them.”

These are just a few of the many statistics out there about the importance of marketing with content and why copy is still king.

How do you use content marketing?

If you want to increase online sales and awareness fast, start writing some valuable content. Here is a good process to help you get started:

  1. Figure out what your audience wants and what you want to accomplish with your content.
  2. Write an article or blog about that information providing valuable tips and information. (If you are not a copywriter, hire one to do the work for you. They will help save you time and money and provide better results.)
  3. Include your search engine optimization, or SEO, keywords in the headline and throughout the copy a few times.
  4. Add a link at the end of your blog or article to a landing page on your site or a page where site visitors can get more information.
  5. Track the results with Google Analytics or another program.
  6. Repeat!

Content Marketing Works!

If you see this process is working (and it does when done correctly), create an editorial calendar for the year which spells out what topics you’ll be discussing and the kind of content you’ll be distributing (blogs, articles, tip sheets, videos, social media events, etc.).

By creating valuable content (especially with SEO) specifically for your target market, you will bring in new customers and stand out from the competition. For the best results, plan your content in advance and test different topics and methods for sharing your content.

It’s a lot of work to provide good copy on a regular basis. But if you hire experienced, SEO copywriters to help you with the entire process, you will see sales and customer loyalty increase.

What are you waiting for? Start providing great, SEO content marketing and see what happens!

For more information on SEO content marketing, please contact me at www.rembrandtwrites.com.

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Does your business need content marketing? There is a lot of buzz out there about “content marketing” and how it can make your business successful. But what is content marketing, anyway? It’s just a fancy name for using content to market to customers. And as I’ve said many times before, by providing value to your [...]

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Exclusive Interview with Rich Dad’s Robert Kiyosaki

Insights on “Why ‘A’ Students Work for ‘C’ Students—and ‘B’ Students Work for the Government”
Rich Dad's Robert Kiyosaki, www.richdad.com
In an exclusive for StartupNation, Robert Kiyosaki, successful entrepreneur, investor and author of the #1 Personal Finance book of all time, “Rich Dad Poor Dad,” offered his insights related to his new book, “Why ‘A’ Students Work for ‘C’ Students—and ‘B’ Students Work for the Government.”

In regard to this financial education guide for parents, here’s what Robert had to say:

Why did you write this book?

I wrote “Why ‘A’ Students Work for ‘C’ Students” for parents because parents are a child’s first and most important teachers—and they have an important job to do. They can truly influence the future of their children, because if they don’t teach their kids about money, they can’t on the school system to do it. Schools teach kids what the school system believes they need to get a good job… which, from my point of view, sets them up to be slaves to a job and a paycheck all of their lives. My poor dad was a well-educated school teacher with a Ph.D., but I struggled in school. I didn’t get good grades and flunked out of high school—twice. In fact: I hated school. But I love to learn. Today, I (the “C” student) hire “A” students, like accountants and attorneys, to work for me.

The financial crisis has just started and as more countries and baby boomers go broke, who do you think will foot the bill for life-support? Your kids, that’s who. And it’ll take the form of higher taxes. That’s why I wrote this book. I want to encourage and support parents who want to give their child a financial head start in life. And it starts with understanding money.

Since the school system is not giving children a financial education, are they teaching our kids to be poor?

I think schools are teaching kids to be poor, but worse than that they’ve teaching them to be slaves to a paycheck. That could be one of the reasons why the dropout rate is so high in schools today. As a young kid back in the ‘50s and the ‘60s, I kept asking my teacher, “Why don’t you teach me anything about money?” I never got an answer to that question.

And today, most schools still don’t teach kids about money. Whether we’re smart or stupid, rich or poor; we all use money in our everyday lives. It’s an important life skill and it’s up to parents to fill the void.

We’ve got to teach our kids about money because the United States is broke. We’ve spent billions on public education, and poverty keeps increasing. The rich get richer, the middle class is getting squeezed harder and harder… and the poor are getting poorer and poorer. What’s wrong with this picture?

Then, do you think parents should train their children to be entrepreneurs?

Only a child can decide that. I wouldn’t decide that for them. I don’t think there’s anything more pathetic than some kid who does what his parents want him or her to do. Instead, give your kids some financial education and then they can make their own choices later on in life.

If your children do not have a financial education, then they will probably end up being an employee or a self-employed specialist. And today, employees pay at least 40% of their money in taxes and the self-employed pay about 60%. Meanwhile, people who own large businesses pay only about 20%, and investors with a high level of financial education and well-structured investments can often pay nothing—0%—in taxes. Very often the people who end up paying the most in taxes are the ‘A’ students who get out of school and become doctors, lawyers and attorneys.

Kids who have a financial education will have more choices in life and not be stuck working for someone else or living off government hand-outs.

What can a parent do to start giving their child a financial education?

I outline some specific activities—Action Steps for Parents—at the end of each chapter of the book, but the most important thing is to make your home an active and fun learning environment. And it doesn’t need to be difficult. You can play games like Monopoly® and CASHFLOW®, discuss the day’s news and learn new, financial vocabulary words each day.

Every day we make real-life decisions about money so start sharing this information with your children. For example, show them what happens when you don’t pay your bills, how tax payments are taken from your paycheck or how you plan for unexpected expenses. You can also help them set up their own small business to learn about money and investing firsthand.

The point is to teach your kids about money at home because they are not going to get a financial education in school.

Thanks so much for your time Robert!

For more information about Robert Kiyosaki’s new book, “Why ‘A’ Students Work for ‘C’ Students—and ‘B’ Students Work for the Government,” visit www.richdad.com.

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Insights on “Why ‘A’ Students Work for ‘C’ Students—and ‘B’ Students Work for the Government” In an exclusive for StartupNation, Robert Kiyosaki, successful entrepreneur, investor and author of the #1 Personal Finance book of all time, “Rich Dad Poor Dad,” offered his insights related to his new book, “Why ‘A’ Students Work for ‘C’ Students—and [...]

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Good PR Results Not Possible? Baloney!

Are You Getting the PR Reports Necessary for Success? By Melanie Rembrandt For many years, it was very difficult to show the results of a public relations, or PR, campaign. After all, you could spend hours on the phone pitching media members and not see any results. Plus, due to the nature of public relations, [...]

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Find Out Why Your SEO Isn’t Working

Are you making this big, SEO mistake? Does this sound familiar when it comes to your SEO, or search engine optimization, efforts? You added a bunch of keywords to your site but haven’t seen an increase in site rankings. You paid a big, SEO company to help you, but you are still waiting for results. [...]

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How Old Is Your Site Content?

It’s Time For Website Spring Cleaning!

Now is the perfect time to give your Website a fresh, new look and do some spring-cleaning. But don’t worry! It doesn’t need to take a lot of time or money, Here are…

3 Tips to Freshen Up Your Site Fast!

1. Fix errors.

Yes, this may seem blatant, but you really need to review your Website for bad links, grammatical errors, misspellings, and old content.

Believe me, new site visitors will find even the smallest errors, and that could mean the difference between a new sale and a lost customer to the competition!

2. Add new copy.

If you haven’t updated your Website with a new blog entry, article, white paper, or other content for over a week, it’s time to add fresh and valuable information your customers will want to read.

And if you can optimize it for the search engines, even better!

3. Be newsworthy.

When was the last time you posted a press release or were mentioned in a local newspaper? If it has been more than a month, get to work!

Create a newsworthy event, write an SEO press release and let the media know you have news!

Freshen Up Your Site and See Results!

By taking a few, simple actions today, you can significantly increase online awareness, build credibility with new site visitors and get the media talking about you. And with these potential results, this is some Spring cleaning you’ll want to start right away!

For more information to increase site traffic and sales, write to Melanie below or visit www.rembrandtwrites.com.

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It’s Time For Website Spring Cleaning! Now is the perfect time to give your Website a fresh, new look and do some spring-cleaning. But don’t worry! It doesn’t need to take a lot of time or money, Here are… 3 Tips to Freshen Up Your Site Fast! 1. Fix errors. Yes, this may seem blatant, [...]

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Did You Lose Money with PR and SEO?

3 Questions To Ask About Your Current, PR and SEO services I get many referrals from business owners who spent a fortune on a top, PR firm or search engine optimization, SEO, services without seeing any results. They spent a lot of money purchasing “well known” services, and now they are weary of hiring another [...]

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Is Your Spring PR Blooming Yet?

It’s Spring! Time to refresh your PR activities and take action Woo Hoo! It’s finally spring and a time for fresh beginnings – for you and your business. Why not start this season by renewing your relationships with the media and telling targeted producers, editors and journalists about your company’s latest news? But, what’s that? [...]

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Spring Forward and Take Action!

It’s almost spring, and even if there is still snow on the ground, it’s time to think about new beginnings – for you and your business. Do you need a fresh start? If so, it’s time to create (or update) your specific goals for today, this week, this month, and this year.  To start, write [...]

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