The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Grow Your Business”

Increase sales

How’s That New Year’s Resolution Going?

Work on business goals instead If you go to the gym, you may have noticed that there are less people there than the first week of January, and classes have dwindled down to the “regulars” once again… it seems like many “fitness” resolutions fizzled out. Big surprise. This happens every year. What about you? Did [...]

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Lemonade Stand, Business Lessons

Lessons Learned from a Childhood Lemonade Stand

Small towns are inherently entrepreneurial. Family owned businesses support the local community rather than the typical big city retail chains. I grew up in a small rural community with approximately 2000 people at the time of my childhood. Large stores and restaurants simply did not exist. The closest grocery store was approximately 40 minutes away. [...]

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Money

3 Quick Content Tips to Boost Sales this Year

Want to start 2014 with some great content for your customers? It’s the beginning of 2014, and that means potential customers are looking for new content and information to help them reach new goals. What kind of content are you providing? By offering valuable information your target, audience members can actually use, you’ll earn credibility [...]

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Money

How Much Should Content Cost?

Find The Right Writer for Your Needs How much should you pay for someone to write your content? Many business owners ask me this question, and there are three, main things you should consider to find the right writer. 3 Quick Tips to Find the Right Writer 1. Specify Your Goals. What are your overall [...]

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local marketing

Local Marketing in 2014: 3 Tips to Thrive on Main Street

Brick and mortar retail may have lost its strength in recent years with the dominance of digital giants like Amazon, but local services on main street are alive and well. Hundreds of billions of dollars are spent every year in the U.S. at local businesses like hair salons, spas and even yoga studios, and those numbers [...]

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Small Business Success | Company Performance

Four Steps to Improve your Company’s Performance in 2014

1. Know your Financials Companies are dynamic organizations with a myriad of business functions occurring simultaneously. In order for the company to grow, each business function must operate collectively to produce an output in excess of the input. Gross Profit, Net Profit and Cash Flow monitor these relationships. They provide vital information about the health [...]

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Business Planning | Strategic Planning

Business Planning for 2014. Five Reasons Strategic Plans Fail.

Most organizations fail on strategy execution, not formation. Setting unrealistic expectations, including initiatives, measurements and milestones is one of the major causes of failure. The remaining most common reasons for failure are: lack of discipline and planning, rigidity- not allotting for situational shifts, lack of understanding and lack of buy-in or company-wide implementation. Lack of [...]

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Small business public relations

Small Business Public Relations is Not Small

Think Big for Bigger Results. If you are an entrepreneur, you may be looking for “small business public relations.” But the truth is, public relations strategies and tactics are the same for large corporations as they are for small business owners. You both have specific business goals, targeted media members to pursue and the need [...]

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www.eepulse.com

Improve Employee Energy and Productivity with these Tips from Theresa Welbourne, Ph.D.

Employee Energy is Key to Small Business Success An Interview with Theresa Welbourne, Ph.D. of eePulse, Inc. Theresa Welbourne, Ph.D. decided to take her research on employee energy and firm performance and turn it into a technology business to help organizations improve productivity. In the process, her company, eePulse, Inc, www.eepulse.com, grew and became successful [...]

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Increase sales

Create a Selling Organization

Argumentatively sales is the lifeblood of a company. However, if not properly staffed and managed the sales department can also be a liability. In smaller organizations, the sales department is often understaffed, consisting of the owners and possibly one or two other individuals. This creates a company dependency on just a few key individuals. Moreover, [...]

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Blogging

Blogging Does Not Need to Be a Hassle!

3 Ways to Write a Killer Blog in Minutes You know you need a blog. Your competitors have one, and you know it’s a great way to provide insights and valuable information to your target market. You actually wrote a few blog entries… several months ago. And then, well, other priorities just came up. No [...]

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Competitive Advantage

“Secret” Tactics to Beat the Competition

I don’t know about you, but I deal with many kinds of people on a weekly basis. Some are hard-core sales people trying to push their products on me. Others are telemarketers, young interns, people who have been on the job far too long, etc. who really don’t like their job and are just going [...]

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iStock_000012159365Small

Are your Financial Relationships in Harmony?

Companies are dynamic organizations with a myriad of business functions occurring simultaneously. In order for a company to grow, business functions must operate synergistically to produce an output that is in excess of the input. For example, sales must be higher than the cost to produce. The difference between the selling price and the price [...]

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Hope in Business

Take Action on Scary, Month-End Sales Numbers

Are Your Sales Numbers Frightening? It’s Halloween so things are pretty scary out there. But if you are looking at low sales numbers as the end of the month grows near, that can be darn right terrifying! If this sounds familiar, I’ve got a few helpful tips for you. First of all, are you giving [...]

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Hope in Business

Avoid This 4-Letter Word in Business

 If you use this word as a crutch, your PR, SEO content strategy and marketing efforts can suffer! There are a host of frightful decorations and haunted houses popping up, and the busy, holiday season is already here. Yikes! This is scary stuff. But there is no reason to fear… unless… you use this four-letter [...]

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Couponing

Reality TV Entrepreneur Starts Quick Couponing

How a Mother of Four Turned her Quest for Saving into a New Business If you are a struggling entrepreneur who is trying to take care of your family, save money and be a rock star business owner, you’ll love this story. Meet Pamela Davis. When her grocery bills skyrocketed, she decided to do something [...]

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Business Writing, Blog

I Need Writing Help! Sound Familiar?

Take Advantage of Content Management – Even without a Budget! If you are a business owner, you know the importance of content marketing and SEO, or search engine optimization. It helps you: Provide value to customers and the search engines. Stand out from the competition. Build customer word-of-mouth. Boost credibility and sales and more! Who [...]

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SEO

SEO Pays Off For New Business Owner

Meet Robin Kuriakose of Direct BS/MD Programs After applying and being accepted into medical school, Robin Kuriakose saw a need to help others go through this difficult process. With this in mind, he started Direct BS/MD Programs, www.directbsmd.com, while going to school and working. He recently shared some of his tips with me on how SEO [...]

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Lineage2, Aion, Blade And Soul