Create a UVP to Make Marketing Magic “Why should I choose you?” This anxiety-inducing question is the single focus of this blog post series, “Change Your Message.” Everyone knows that there’s a lot of “noise” out there in the marketplace and, in order to overcome the clamor, you really have to stand out. But changing [...]Continue Reading
Archive for “Grow Your Business”
Learn how to develop your business idea These posts are meant for individuals who either work alone, with a few or with many others. Its intention is to help those both inexperienced or experienced in business idea development. The Basic Egg Everyone faces challenges while hatching business ideas, although those challenges vary from person to [...]Continue Reading
A few years ago, I had a business partner who simply couldn’t make himself get things done. He told me he had the best intentions but simply couldn’t make himself do the things on his to-do list. At the time, I didn’t have much empathy. We were under deadline and I could not at all relate. I’d [...]Continue Reading
Eighty percent of our success in learning from other people is based on how well we listen. Most people think listening is a passive activity. Not true. Good listeners regard what they do as a highly active process — with every muscle engaged, especially the brain. There are three things good listeners do: Think before [...]Continue Reading
Many entrepreneurs revaluate their business plans and set new goals as they head into a New Year. Here are some inspirational quotes on the topic of goals. Circumstances may cause interruptions and delays, but never lose sight of your goal. ~ Mario Andretti A good goal is like a strenuous exercise – it makes you stretch. [...]Continue Reading
Time to Treat Yourself This Holiday Season! If you are like most entrepreneurs, the last, few months have been crazy. You’ve been working long hours to take care of holiday-sales and year-end business. You definitely deserve to give yourself a gift, or several, so here are… 3 Free Business Gifts to Give Yourself This Holiday [...]Continue Reading
Are you just posting and wasting time? Recently, Copyblogger killed its Facebook page, and Bob Bly wrote this interesting article in Target Marketing, “B-to-B Insights: Return to Sender”. It’s something to think about. Are you just posting on social media because it’s there and you think you need to? Or, is it actually providing value [...]Continue Reading
Business failure is not the direct result of a few behemoth mistakes made without warning or insight but rather the culmination of mismanaged business practices and bad decisions made overtime. That is not to say that all successful companies made every decision correctly. In fact, often they made many wrong decisions along the way, costing [...]Continue Reading
Say “Thanks” All Year Long It’s Thanksgiving, and you are probably looking forward to spending time with family and friends… or just getting some much-needed rest. But for entrepreneurs, Thanksgiving is something much more important. It’s a time to be thankful for how far you’ve come and all of the ups and downs involved in [...]Continue Reading
Some companies like Google and Facebook come to mind when you think of cool office spaces, but more and more companies are adding their own twists to the traditional workplace with cozy kitchens and complete gyms. These amenities help foster a unique company culture that builds close-knit teams and promotes healthy work-life balance no matter what the business does. [...]Continue Reading
Many brands and retailers will be facing Christmas with a mixture of excitement and fear: excitement for all the sales opportunities the season brings, and fear for falling profit margins, as discounts and offers are rolled out to fight off the competition. Some Christmas shoppers have it all wrapped up by the 1st of [...]Continue Reading
Is Your Copy Scaring Customers Away Right Now? While frightening decorations, costumes and haunted houses are popular this month, scary, BtoB content is not. If you use the wrong words online and in your marketing materials, you can instantly lose sales. With this in mind, here are… 3 Scary Words to Avoid [...]Continue Reading
A positive attitude is a winning attitude. So what do you do when a member of your sales team is a real downer? Negativity can be contagious, something that Zeynep Ilgaz, Co-Founder and President of Confirm Biosciences and TestCountry, has encountered firsthand. In an article for Entrepreneur, she shares her experience of dealing with a “Negative Nancy” [...]Continue Reading
In a study conducted by Ovation Marketing, a majority of consumers who subscribe to email campaigns, click the link that takes them directly to the company’s landing page over clicking the product link advertised in the email. Those same consumers bought products off the website that were different from the products listed in the emails. Results from this study, it is highly recommended that you segment your email lists properly and advertise a variety of products that will attract a bulk of your readers.
Finally, when constructing your email campaigns, you want to concentrate on the layout of each email. Make sure that links to your products and services listed on your website are easily accessible to readers in your emails. By having accessible links it allows you to watch customers’ click and purchase behaviors through website analytics and fine-tune your e-mail messages to increase customer response.
Thank you for reading. I will be back next week to discuss more tips on email marketing.
Being aware of how much traffic and conversions you receive through your website is extremely important. If you own an online store front, bringing people to your website and influencing purchases is a key component to your online success. Even more, if you are using email marketing to drive traffic to your website, it is [...]Continue Reading
HubSpot strives to have every major marketing feature that small and medium-sized businesses need-Search Engine Optimization (SEO); lead generation, nurturing and tracking; blogging and social media management; and email marketing. Additionally, it has the analytics and reports to help companies figure out what’s working and what’s not.
Thousands of companies can’t be wrong. In fact, our user base confirms that HubSpot hits the mark. Not only does HubSpot do a good job of SEO for search engines, for example, but it delves deeper to grade keywords on social media sites and press releases. HubSpot also provides comprehensive lead tracking and nurturing tools and incorporates timed emails to prospective leads to increase the chances of conversion.
This solution is geared to the SMB in two ways. First of all, although the price may seem high (from $250 to $1500 per month, depending on quantity of users and campaigns), it’s much cheaper than buying tools separately or hiring a consultant. All the tools come integrated – a huge added bonus. HubSpot’s value-add is really in the additional help (okay, sometimes hand-holding) that smaller companies sometimes need, especially when getting started. It ranges from the very simple (online training or webinars, for example) to the more complex (group training classes, 1:1 coaching, customized marketing plans).
HubSpot isn’t the only game in town-far from it. It’s got several worthy competitors that are well worth checking out. But so far, HubSpot is winning the game, one customer at a time.-->
According to recent market research, more than 15,000 websites are currently using HubSpot, an all-in-one marketing tool that aims to do for small and medium-sized businesses what full-fledged marketing consultants do for larger companies. HubSpot strives to have every major marketing feature that small and medium-sized businesses need-Search Engine Optimization (SEO); lead generation, nurturing and [...]Continue Reading
As the leader of a small business, you wear many hats. There are hundreds of activities that need to be completed on any given day and many times you are the only person who is available and capable to get them done. You have the most at stake and, let’s face it, the buck stops with you. However, [...]Continue Reading
The Good Widget Company creates a simple solution to tangled earbuds This one definitely goes in the “Why didn’t I think of that?” category. A friend introduced me to the Kickstarter page for a new product called Budsband. With a simple video about the invention, the Good Widget Company raised money quickly to start producing [...]Continue Reading
Thanking people works wonders for business because it expresses one of our most basic emotions: gratitude. When someone does something nice for you, they expect gratitude — and think less of you for withholding it. Sure you pay people a fair wage, but why not also say thank you for a job well done? The [...]Continue Reading
5 Frightening Tips to Avoid It’s October, and that means everyone will be talking about haunted houses, scary stories and Halloween fun. With this in mind, are you scaring customers away with your BtoB content and marketing? It’s a busy time of year so it can be easy to forget some simple, business tactics to [...]Continue Reading
Despite having a roller-coaster real estate market, people tend not to take lease renewals all that seriously. They see it as simple, thinking they can just call the landlord and get their new rate. That way of thinking can cost your firm a lot of money. Lynn Drake, President at Compass Commercial LLC ITRA Global of [...]Continue Reading