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Archive for “Grow Your Business”

Business Goals

What is an Editorial Calendar, Anyway?

What is in your Editorial Calendar? It’s not just about SEO keywords and BtoB content! There are numerous ways to get your marketing messages across… mobile, Web, social, phone, live events, and more. But one thing remains constant among all of these mediums – content! There are many communications going on so how do you [...]

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Small Business Success | Company Performance

3 Ways to Make Your Marketing Plan a Success

September is here, and it’s go time! Kids are back in school. Clients and co-workers are back from summer vacation. And everyone is in work mode. With this in mind, do you have your marketing plan ready for the next, three months? If not, prepare an editorial calendar with activities, deadlines and goals through 2014 [...]

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Increase sales

Why Content Strategy is a Priority for Business Success

Are you using SEO content strategy to your advantage? If not, you are missing out on a huge opportunity to significantly increase site traffic and sales. Specifically, did you see the recent report on “Digital Trends 2014” by Ektron? It found that 76.6% of the 400 Website and digital professionals surveyed ranked content creation as [...]

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Small Business Networking

Does Your SEO Content Create Buzz?

Does your SEO content create buzz?? “Content is King!” “Use social media to get new clients!” “Post an SEO blog!” Writing SEO content and posting it online is all the rage. But why? People want to hear about the latest trends that will help them save time, money and have more fun. If they like [...]

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Succession Plan

BtoB Content Strategy – Why Do You Need It?

Are you using BtoB Content Strategy to boost sales? “SEO is important. Be sure to optimize your site for the search engines.”  “Update your content and social media postings on a regular basis.”  “Send out SEO press releases to get noticed online.” Content is a big deal. In fact, “91% of BtoB marketers use content [...]

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LEGO boss

Are you a Victim of Entrepreneurial Mis-Thinking?

During my consulting career, I have met with thousands of entrepreneurs. As a professor in the USC entrepreneurial department, I teach students how to determine if their concept is feasible. As a business advisor at the Small Business Develop Center, I work with entrepreneurs who are in the start-up phase. In my consulting practice, I [...]

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Why do Core Competencies Matter?

Simply put, core competencies are the unique capabilities that allow an organization to develop and sustain a competitive advantage. The capabilities can be tangible, intangible or a combination of both. The organizations ability to create a sustainable and defendable position directly relates to the degree that the core competencies are unique, can apply to a [...]

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Business Goals

Are You Using SEO Content to Your Advantage?

Content Strategy and You In today’s competitive, business world, content is a large part of marketing and gaining new customers. But if you are busy like most entrepreneurs you may fall into one of the following categories… Do you: Have lots of content but don’t know what to do with it? Write and post content [...]

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Increase sales

A Sales Managers Checklist

If the company has the internal structure to provide formalized sales training (or the money to invest in outside consultants), the company can afford to hire inexperienced sales people. One advantage to this approach is the ability to train “fresh” employees to adapt to the company’s unique culture and processes. However, if the owners and/or [...]

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Competitive Advantage

3 Ways to Boost Buzz for Your New, Business Investment

How are you boosting buzz for your new, business investment? It’s more than sending out an SEO press release Whether you are a venture capitalist, angel investor or entreprenur, you’ve spent long hours developing, researching and investing in a new business. Now, it’s time to tell the world about your products and services and start [...]

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Keeping The Brand Fresh – Apple Improves Its Shelf Life

Apple Tunes in on its Core Strengths When it comes down to it, brands are built on one of two foundations… their products/services or their strengths/attributes. Most startups, in a rush to go to market, unwittingly choose the former, wrapping their company identity tightly around their (then) current products. While doing this has short term [...]

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Top 7 Things To Do When You Can’t Get Motivated

A few years ago, I had a business partner who simply couldn’t get motivated to make himself get things done. He told me he had the best intentions but simply couldn’t make himself do the things on his to-do list. At the time, I didn’t have much empathy. We were under deadline and I could [...]

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Check mark

How to Give Your Customers What They Want

Grow your business by giving your customers exactly what they want!  If you are a small business owner, you know how difficult it can be to compete. You not only have competition on a local level, but you may be struggling to win new clients from large, national corporations as well. Being an entrepreneur is [...]

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Business Simply Put provides affordable, high-level business information and advice.

Five Reasons Companies Fail on Execution

Most organizations fail on strategy execution, not formation. Setting unrealistic expectations, including initiatives, measurements and milestones is one of the major causes of failure. The remaining most common reasons for failure are: lack of discipline and planning, rigidity- not allotting for situational shifts, lack of understanding and lack of buy-in or company-wide implementation. Lack of [...]

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StartupNation Radio Blog

Jeff Sloan Weighs In On the June 28th Radio Show

This past weekend’s show focused on how entrepreneurs are figuring out a way to break out in highly competitive, firmly entrenched business sectors. We had the privilege of interviewing two such entrepreneurs who are breaking big with their startup businesses. The first was Jason Raznick of Benzinga. They provide financial information to, as Jason put [...]

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Small Business Success | Company Performance

Why You Should NOT Hire Content Strategists

Did you know these 5 things can happen when it comes to content strategy? You are bombarded with work. There are looming deadlines, big meetings, employees, and phone calls to manage. Plus, you need to be home in time to attend a family softball game, sneak in a workout, take out the garbage, and prepare [...]

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