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Archive for “Grow Your Business”


Success and Failure

It has been over two decades since I started my first company at age 25. My early years in business were emotionally draining. I wrestled with every decision, second guessing whether it was the right move. I had personified my company; if the business failed then I was a failure. Unfortunately, I was more motivated [...]

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Small Business Success | Company Performance

3 Simple Tips to Start Using Content Strategy to Your Advantage

What is Content Strategy? 3 Tips to Make Your Business Words Boost Sales According to the Content Marketing Institute’s “BtoB Content Marketing 2015 Benchmarks, Budgets, and Trends—North America,” “70% of B2B marketers are creating more content than they did one year ago.” And for good reason. Good content increases online awareness, brings people to your [...]

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How to LOVE what you are doing again!

If you don’t LOVE your business anymore, take this Valentine’s Day weekend to make some changes! It’s almost Valentine’s Day… time to think about the people and things you love. With this in mind, how much do you “love” what you are doing? If there are certain aspects of your business that you just don’t [...]

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300 Free Tools for Entrepreneurs & Tech Startups

Attention Tech Startups & Fellow Entrepreneurs: As a Startupologist There Is Nothing Better Than Finding Free Stuff Made By Awesome People! Special thanks to all the bloggers and web content curators that spread the word about new tools, tips and tricks for bootstrappers. This list was curated from +50 tech blogs & websites such as [...]

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Tips to Avoid PR Scams

Learn how to stop wasting time, money and resources The phone rings and it’s a producer who wants to speak to the CEO of your company right away. You think it’s a media call, drop everything and listen to what the person on the other end of the line has to say. Wow! It sounds [...]

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Supercharge Your Business!

Sales slow? Bored? Want a change? Read on… If you own a business, you are probably wearing numerous hats and running around like a crazy person to meet all of your responsibilities and deadlines. This year is brand new… are you already exhausted? How are sales going? If any of this sounds familiar, you are [...]

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Niche Marketing

Distinguish Your Cause with “-EST”

How to distinguish your cause with “-EST” Welcome back to the blog series, “Change Your Message,” and today’s post, “Distinguish Your Cause with “-EST” (If you missed our last post or simply need a refresher) click here, now let’s “distinguish your cause.” Even if you’re not selling a product or service (as is the case [...]

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Niche Marketing

At Your Service: How To Distinguish Your Services

Is it time to reinvent your UVP and better distinguish your services? Welcome back to the blog series, “Change Your Message,” and the next series of posts starting with “How to Distinguish Your Services.” (If you missed our last post or simply need a refresher click here!), now on to today’s post! Services, of course, [...]

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Cloud System

Copy, Shmopy… Why do you need all this content?

It’s still the ruling king when it comes to business success! Make sure your site is optimized for the search engines with the right keywords! Add appropriate SEO words to your social-media campaign! Create current blogs, newsletters and videos! You see these messages through various mediums all day at work. And while you may be [...]

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Are You Still Working in Communication Silos?

It’s time to review your entire sales plan! The days of working in silos are over. Online information ties all sales and marketing activities together. If you have independent teams for social media, search engine optimization (SEO) content strategy, public relations, video, mobile, sales, and more that work in silos, you are losing new customers [...]

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loyalty program overview

Loyalty & Consumer Rewards Programs

When businesses start to consider ways to use and collect data, many consider the benefits of a loyalty program. Sometimes referred to as a “consumer rewards program,” these plans establish a way for businesses to retain customers and provide customers with special deals like price cuts, new and improved services, or free rewards. Like all [...]

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Hatching Your Million Dollar Business Idea: Working from your strengths

Working from your strengths In his book, Management Challenges for the 21st Century, renowned management consultant Peter Drucker dedicates a full chapter (Chapter 6) to managing oneself. The chapter opens with these questions: What are my strengths? What is my contribution? What are my relationships and responsibilities? Drucker focuses on working from strengths. However, your [...]

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