The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Grow Your Business”

small business public relations

How Fast Is Your PR Team?

Fast Response is the Key to PR Success How many of you are waiting for a response from a new client, partner, publicist, or someone else? In today’s busy, business world, it’s probably quite a few of you. Although we now have speedy tools like e-mail, social media, texting, and even the old standard of [...]

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Strategy

Is that a Marketing or Strategy Question?

Many marketing challenges are often strategic dilemmas. When company executives meet to discuss missed sales targets, unknowingly they are often trying to solve strategic issues with marketing solutions. Since they are not addressing the core problem, the marketing efforts are often misdirected. Common questions discussed during sales and marketing meetings are: (1) How do we [...]

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Small Business Success

Tips to Spring Into PR Action Now!

Start Spring PR and Content Activities Now for a Great Summer! If you have a big “To Do” list for your business and PR and marketing activities right now, it’s time to take action. Start big projects, reach out to new customers and review your goals. After all, do you really want to be stuck [...]

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Incrrease sales

3 Tips to Improve Your Sales Pitch

How Can I Help You? How is your year going so far? I don’t know about you, but I’ve talked to many small business owners who are really watching their budgets closely and saving as much money as possible. With this in mind, it can be more difficult to get small business customers to use [...]

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Article Company of One

Company of One

At one time landing a large corporate client was the golden goose. Today, that may not be the case. Working with smaller companies is often more profitable, not to mention enjoyable. More importantly, given the trends it may offer the best opportunity for growth. According to the latest data released by the SBA, “In 2011, [...]

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Mom Entrepreneur

Mom Entrepreneurs – Listen up!

Hear StartupNation Radio hosts Jeff Sloan and Dan Glisky, Jr. on Word of Mom Radio talking about the Leading Moms in Business Competition! Listen to the archived recording right here! Launched in mid-March, StartupNation’s annual Leading Moms in Business Competition is still going strong! With hundreds of amazing contestants and support pouring in from friends and fans [...]

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small business public relations

How to Create a Good Media Pitch

Are you sending hundreds of pitches to a massive list of media members? If you are new to the world of public relations, you may think that sending out a press release to the masses will help you get the media coverage you are looking for. Well, many businesses and organizations do this, and that’s [...]

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Web Marketing

Small Company Marketing Plan

Small companies usually operate on a shoestring marketing budget. They do not have the luxury of hiring professional expertise or purchasing big ads in popular magazines. For this reason, their marketing efforts must be very focused and disciplined to gain the greatest benefit. The importance of branding cannot be underestimated. A distinctive brand strategy builds [...]

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Business Goals

Spring Tips for More Fun and Less Work!

Enjoy the Season and Work Less! Spring is finally here, and that means you will probably want to spend more time doing fun things outside. But if you are a small business owner, it can be difficult to get away from the office in order to enjoy yourself. With this in mind, here are… 3 [...]

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Business Leader

False Perceptions – A Destructive Force

Strategic plans built on faulty beliefs are sure to fail. Change can occur quickly and the average lifespan of a business model may only be a few years before modifications or a complete restructuring is required. With that said, change does not occur unnoticed overnight — subtle clues (that are easily recognizable in hindsight) can [...]

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Money

Processes = Efficiency. That’s the Bottom Line!

A company’s success is based upon the company’s ability to sell, produce and control cost. Business growth occurs when the company successfully markets and sells products and/or services, at a price that exceeds the cost to produce, with enough surplus profits to cover overhead and allow for reinvestment. Companies are dynamic organizations comprised of numerous [...]

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Small Business Success | Company Performance

How to Get a Great ROI from Your Content

It’s Spring. Is your copy ready to boost sales? It’s the first day of spring, and that means it’s time for new beginnings and fresh starts. With this in mind, when was the last time you reviewed your marketing content? Are you getting a great return-on-your-investment from the messaging you are presenting? Are potential customers [...]

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Incrrease sales

What if you are NOT a Born Salesperson?

When speaking about a person who has built a successful career in sales it is often said, “They are a born salesperson,” but what does that actually mean? While it is true that some salespeople possess excellent people skills, it is not true of all. Moreover the ability to charm is not a given for [...]

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Money

Discount Strategy Causes Financial Problems

The internet allows consumers to do quick price comparisons.  For companies that sell similar products/services pricing becomes front-of-mind for the consumer. In response, many business owners lower prices to get the customer in the door. They believe the discount will be “made-up” on future sales.  While is it true that large corporations successfully deploy discount [...]

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Lori Williams

What is the Definition of Success and Failure?

It has been over two decades since I started my first company at age 25. My early years in business were emotionally draining. I wrestled with every decision, second guessing whether it was the right move. I had personified my company; if the business failed then I was a failure. Unfortunately, I was more motivated [...]

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small business public relations

Are Your Press Quotes Newsworthy?

Yeah. Yeah. We know you’re “excited” about the news! You’ve all seen this before… “We are thrilled to have…” “We are so excited to be working with…” Guess what? I have a little secret for you – we already know you are excited and thrilled with the news. Otherwise, you wouldn’t be distributing a press [...]

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Penguins

Employees are your Best Messenger

In larger companies new employees receive a welcome packet upon hiring. In addition to the standard employee HR forms there is usually documentation detailing the history of the company. More importantly, there is often a description of the products and services. Through this documentation new employees learn how to communicate information about the company. The [...]

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Lineage2, Aion, Blade And Soul

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