The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Grow Your Business”

Small Business Success | Company Performance

How to Get a Great ROI from Your Content

It’s Spring. Is your copy ready to boost sales? It’s the first day of spring, and that means it’s time for new beginnings and fresh starts. With this in mind, when was the last time you reviewed your marketing content? Are you getting a great return-on-your-investment from the messaging you are presenting? Are potential customers [...]

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Incrrease sales

What if you are NOT a Born Salesperson?

When speaking about a person who has built a successful career in sales it is often said, “They are a born salesperson,” but what does that actually mean? While it is true that some salespeople possess excellent people skills, it is not true of all. Moreover the ability to charm is not a given for [...]

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Money

Discount Strategy Causes Financial Problems

The internet allows consumers to do quick price comparisons.  For companies that sell similar products/services pricing becomes front-of-mind for the consumer. In response, many business owners lower prices to get the customer in the door. They believe the discount will be “made-up” on future sales.  While is it true that large corporations successfully deploy discount [...]

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Lori Williams

What is the Definition of Success and Failure?

It has been over two decades since I started my first company at age 25. My early years in business were emotionally draining. I wrestled with every decision, second guessing whether it was the right move. I had personified my company; if the business failed then I was a failure. Unfortunately, I was more motivated [...]

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small business public relations

Are Your Press Quotes Newsworthy?

Yeah. Yeah. We know you’re “excited” about the news! You’ve all seen this before… “We are thrilled to have…” “We are so excited to be working with…” Guess what? I have a little secret for you – we already know you are excited and thrilled with the news. Otherwise, you wouldn’t be distributing a press [...]

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Penguins

Employees are your Best Messenger

In larger companies new employees receive a welcome packet upon hiring. In addition to the standard employee HR forms there is usually documentation detailing the history of the company. More importantly, there is often a description of the products and services. Through this documentation new employees learn how to communicate information about the company. The [...]

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Small Business Success | Company Performance

Use the Right Words to Write

Stop Fighting Over Marketing Content Have you ever had a disagreement with a boss, client or co-worker over the use of certain words in a PPC campaign, SEO press release, e-mail, newsletter, Web site page, or other, marketing piece? If you are trying to get the most out of your marketing, SEO and PR campaigns, [...]

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Lori Williams

A Rock Climbers View of Business Risk

As a business consultant I am painfully aware of the inherent risk in starting/growing a company. I work with entrepreneurs from cradle to grave; of course hoping the grave refers to a planned sale or merger. However, this week the grave that occurred was undesired. After 26 years in business my long-term client was forced [...]

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small business public relations

Get the Most Out of Your PR Pro

Create a PR relationship that works! If you just hired a publicist to handle your media-relations efforts, you may be a little nervous about the expense and getting the press exposure you desire. However, you made the right move. Now that you have a professional handling your PR, you can focus on core, business activities. [...]

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Small Business Success

Publicity Success in 3 Steps

Simple actions can lead to big results. How is your year going so far? If your business could use more sales, it’s time to take action. Why not use publicity to get some free attention and help boost credibility for your business? Here are 3 simple things you can do now to start generating press: [...]

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business strategy | business planning

Strategic Planning –A Crucial Component of Business Planning

Companies often have trouble maintaining growth, even in favorable economic conditions. The modern business landscape is ever changing:  The information highway remains supercharged; technology continues to develop at warp speed; distribution channels change unexpectedly; and new competitors spring into action every day. In today’s complex business environment, strategic thinking is essential for sustaining a long-term [...]

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Incrrease sales

How’s That New Year’s Resolution Going?

Work on business goals instead If you go to the gym, you may have noticed that there are less people there than the first week of January, and classes have dwindled down to the “regulars” once again… it seems like many “fitness” resolutions fizzled out. Big surprise. This happens every year. What about you? Did [...]

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Lemonade Stand, Business Lessons

Lessons Learned from a Childhood Lemonade Stand

Small towns are inherently entrepreneurial. Family owned businesses support the local community rather than the typical big city retail chains. I grew up in a small rural community with approximately 2000 people at the time of my childhood. Large stores and restaurants simply did not exist. The closest grocery store was approximately 40 minutes away. [...]

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Money

3 Quick Content Tips to Boost Sales this Year

Want to start 2014 with some great content for your customers? It’s the beginning of 2014, and that means potential customers are looking for new content and information to help them reach new goals. What kind of content are you providing? By offering valuable information your target, audience members can actually use, you’ll earn credibility [...]

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Money

How Much Should Content Cost?

Find The Right Writer for Your Needs How much should you pay for someone to write your content? Many business owners ask me this question, and there are three, main things you should consider to find the right writer. 3 Quick Tips to Find the Right Writer 1. Specify Your Goals. What are your overall [...]

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local marketing

Local Marketing in 2014: 3 Tips to Thrive on Main Street

Brick and mortar retail may have lost its strength in recent years with the dominance of digital giants like Amazon, but local services on main street are alive and well. Hundreds of billions of dollars are spent every year in the U.S. at local businesses like hair salons, spas and even yoga studios, and those numbers [...]

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Business Ideas

2014 Response Expo Offers Great Opportunity for Inventors

If you’re an inventor with a potential “As Seen On TV” product, consider exhibiting at the 2014 Response Expo – one of the best trade shows for inventors in the Direct Response Television (DRTV) industry. A booth at the Response Expo “Inventors Pavilion” brings the right people directly to you, all in one place over [...]

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Lineage2, Aion, Blade And Soul