The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Grow Your Business”

puzzel

Are You Scaring Customers With Your BtoB Content?

5 Frightening Tips to Avoid It’s October, and that means everyone will be talking about haunted houses, scary stories and Halloween fun. With this in mind, are you scaring customers away with your BtoB content and marketing? It’s a busy time of year so it can be easy to forget some simple, business tactics to [...]

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crystal ball

Renewing Your Lease? Consider These 3 Key Points

Despite having a roller-coaster real estate market, people tend not to take lease renewals all that seriously. They see it as simple, thinking they can just call the landlord and get their new rate. That way of thinking can cost your firm a lot of money. Lynn Drake,  President at Compass Commercial LLC ITRA Global of [...]

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Small Business Success | Company Performance

Xtend-Life’s Warren Matthews Offers Tips for Success

Entrepreneur Creates Global, Vitamin Supplement and Skincare Business As entrepreneurs, we all know the road to business success is full of challenges. No one knows this better than Warren Matthews, the founder and chairman of Xtend-Life Natural Products, Intl., Ltd., www.xtend-life.com. I recently caught up with Warren to get his success tips. Here’s what he [...]

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Performance

Measuring Company Performance

No matter how many good people you gather, most workplace teams settle into the same old rut. Once the initial enthusiasm dissipates, they become little more than order takers or paper pushers, satisfied with so-so results.  A Team of Leaders offers a completely new way to approach the team experience and an empowering formula for measuring [...]

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FLEX: The New Playbook for Managing Across Differences

Flexing your leadership style

Prominent executive coaches and leadership strategists Jane Hyun and Audrey S. Lee offer lessons on the vital skill of “Flexing” — the art of flexing your personal leadership style to more effectively lead people who are different from you. Creating flex in a company’s management style will impact all aspects of developing the talent you have, [...]

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Lemonade Stand, Business Lessons

Sales is the Lifeblood of a Company

Argumentatively sales is the lifeblood of a company. However, if not properly staffed and managed the sales department can also be a liability. A salesperson’s behavior can influence the market’s perception of the company. They interact frequently with clients and are the first to come into contact with a prospect. To achieve optimal results, companies [...]

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Business Goals

What is an Editorial Calendar, Anyway?

What is in your Editorial Calendar? It’s not just about SEO keywords and BtoB content! There are numerous ways to get your marketing messages across… mobile, Web, social, phone, live events, and more. But one thing remains constant among all of these mediums – content! There are many communications going on so how do you [...]

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Small Business Success | Company Performance

3 Ways to Make Your Marketing Plan a Success

September is here, and it’s go time! Kids are back in school. Clients and co-workers are back from summer vacation. And everyone is in work mode. With this in mind, do you have your marketing plan ready for the next, three months? If not, prepare an editorial calendar with activities, deadlines and goals through 2014 [...]

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Increase sales

Why Content Strategy is a Priority for Business Success

Are you using SEO content strategy to your advantage? If not, you are missing out on a huge opportunity to significantly increase site traffic and sales. Specifically, did you see the recent report on “Digital Trends 2014” by Ektron? It found that 76.6% of the 400 Website and digital professionals surveyed ranked content creation as [...]

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Small Business Networking

Does Your SEO Content Create Buzz?

Does your SEO content create buzz?? “Content is King!” “Use social media to get new clients!” “Post an SEO blog!” Writing SEO content and posting it online is all the rage. But why? People want to hear about the latest trends that will help them save time, money and have more fun. If they like [...]

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Succession Plan

BtoB Content Strategy – Why Do You Need It?

Are you using BtoB Content Strategy to boost sales? “SEO is important. Be sure to optimize your site for the search engines.”  “Update your content and social media postings on a regular basis.”  “Send out SEO press releases to get noticed online.” Content is a big deal. In fact, “91% of BtoB marketers use content [...]

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LEGO boss

Are you a Victim of Entrepreneurial Mis-Thinking?

During my consulting career, I have met with thousands of entrepreneurs. As a professor in the USC entrepreneurial department, I teach students how to determine if their concept is feasible. As a business advisor at the Small Business Develop Center, I work with entrepreneurs who are in the start-up phase. In my consulting practice, I [...]

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Why do Core Competencies Matter?

Simply put, core competencies are the unique capabilities that allow an organization to develop and sustain a competitive advantage. The capabilities can be tangible, intangible or a combination of both. The organizations ability to create a sustainable and defendable position directly relates to the degree that the core competencies are unique, can apply to a [...]

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Business Goals

Are You Using SEO Content to Your Advantage?

Content Strategy and You In today’s competitive, business world, content is a large part of marketing and gaining new customers. But if you are busy like most entrepreneurs you may fall into one of the following categories… Do you: Have lots of content but don’t know what to do with it? Write and post content [...]

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Increase sales

A Sales Managers Checklist

If the company has the internal structure to provide formalized sales training (or the money to invest in outside consultants), the company can afford to hire inexperienced sales people. One advantage to this approach is the ability to train “fresh” employees to adapt to the company’s unique culture and processes. However, if the owners and/or [...]

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Lineage2, Aion, Blade And Soul