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Archive for “Grow Your Business”

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Processes = Efficiency. That’s the Bottom Line!

A company’s success is based upon the company’s ability to sell, produce and control cost. Business growth occurs when the company successfully markets and sells products and/or services, at a price that exceeds the cost to produce, with enough surplus profits to cover overhead and allow for reinvestment. Companies are dynamic organizations comprised of numerous [...]

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Success

How to Get a Great ROI from Your Content

It’s Spring. Is your copy ready to boost sales? It’s the first day of spring, and that means it’s time for new beginnings and fresh starts. With this in mind, when was the last time you reviewed your marketing content? Are you getting a great return-on-your-investment from the messaging you are presenting? Are potential customers [...]

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sales figures

What if you are NOT a Born Salesperson?

When speaking about a person who has built a successful career in sales it is often said, “They are a born salesperson,” but what does that actually mean? While it is true that some salespeople possess excellent people skills, it is not true of all. Moreover the ability to charm is not a given for [...]

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Discount Strategy Causes Financial Problems

The internet allows consumers to do quick price comparisons.  For companies that sell similar products/services pricing becomes front-of-mind for the consumer. In response, many business owners lower prices to get the customer in the door. They believe the discount will be “made-up” on future sales.  While is it true that large corporations successfully deploy discount [...]

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