Market Your Business Archives

How to Conduct Market Research for Startups: The Market-In Approach

Startups often overlook market research, specifically the market-in approach, but it is a crucial component of a successful, sustainable growth strategy. You can't grow if you don't know. Too many founders, especially those who come...

byColin Steele

October 7, 2021

Niche Marketing and How it Can Benefit You

One of the most important steps you need to take before launching your business is niche marketing: understanding where your startup is most needed and how you can bring value to your future customers. The...

byGiacomo Rotella

October 1, 2021

WJR Business Beat with Jeff Sloan: Email is Still King of Small Business Marketing (Episode 297)

On today's Business Beat, Jeff talks about engaging customers in an era of new online marketing laws with the granddaddy of all online marketing tactics: email. Tune in to the Business Beat, below, to learn...

byStartupNation

September 30, 2021

Everything You Need to Know About Starting a Podcast

If you’re looking to increase the size of your network, position yourself as an authority in your industry, or find new ways to effectively promote your products or services, then you should try starting a...

byShay Berman

September 29, 2021

3 Tips to Grow Your Business in the Post-Pandemic Era

Summer is in full swing, and in some areas of the country, mask mandates have lifted and event production companies now have packed schedules. It seems like we are starting to finally overcome and move...

byNathan Liao

September 29, 2021

Here Are 5 Best Practices for Post-Pandemic Content Marketing

Consumers have changed and evolved, and it’s imperative that your content marketing efforts reflect their current needs. Deloitte’s 2021 Global Marketing Trends reports the trends that can help organizations connect, engage and grow in our...

byJessica Thiefels

September 24, 2021

3 Powerful Ways to Build Social Proof and Make Your Business Stand Out

In a world where we can’t take our eyes off the internet or our hands off our phones, people have become more prone than ever to acting like the people around them. We rely on...

byEmmanuel Soroba

September 14, 2021

Want to Successfully Build Your Company Brand from Scratch? Here Are 5 Tips

So, you’re starting a new business? Then you’re also creating a brand from scratch. Building a company brand gives you the chance to get creative and make something that resonates with people. Whether you’re not...

byRachel Blakely-Gray

September 13, 2021

Small Business Drive and Passion: What Keeps an Entrepreneur Going?

If you are an entrepreneur just starting out, you’ve probably already gotten a glimpse into the hard work that goes into launching and running a business. While it’s rewarding, there can be sleepless nights and...

byMichelle Covey

September 13, 2021

5 Ways Remarketing Can Boost Your Company’s Bottom Line

We've all had customers who browsed our site and added items to their cart — then left without purchasing. Now, there's a popular marketing strategy that's proven to work in bringing them back: Remarketing. In...

byShay Berman

September 10, 2021

WJR Business Beat with Jeff Sloan: E-Commerce Inflation Continues To Rise (Episode 280)

On today's Business Beat, Jeff discusses the recent increase in e-commerce prices, and what that could mean for the economy as a whole. Tune in to the Business Beat, below, to learn more about today's...

byStartupNation

August 30, 2021

WJR Business Beat with Jeff Sloan: Time To Take TikTok Seriously For Your Small Business Marketing (Episode 278)

On today's Business Beat, Jeff discusses TikTok's growing role in the digital marketing world, and why small businesses should seriously consider using the platform for promoting their brand online. Tune in to the Business Beat,...

byStartupNation

August 19, 2021

Pop-Up Shops Are on the Rise in 2021: Here’s How They Can Boost Your Brand

Pop-up shops are temporary storefronts that allow brands to connect with their customers in a brick-and-mortar space for a short period of time. For e-commerce brands, this usually means providing customers with an exclusive opportunity...

byEmily Gibson

August 1, 2021

How to Plan Successful In-Person Events in a Post-Pandemic Landscape

The pandemic changed how people interact with one another, but it could not squash the need for in-person connections that engage audiences. As vaccines roll out and restrictions ease, in-person events are slowly returning: A...

by Jayneberinger64

July 8, 2021

WJR Business Beat with Jeff Sloan: Put Your Brand First to Create Customer Loyalty (Episode 249)

On today's Business Beat, Jeff discusses strategies on how to create customer loyalty, which starts with putting your brand above everything else. Tune in to Business Beat, below, to learn more about how to make...

byStartupNation

June 29, 2021

4 Entrepreneurs Share How Passion Led Them to Travel Business on StartupNation Radio

On today's travel-themed episode of StartupNation Radio, Jeff talks to KT Maviglia-Morgan and Jordan Morgan of On Arrival - The Traveler’s Podcast, Sally Bunnell of NaviSavi and Andrea Schubiner of Wanderful Journeys. StartupNation exclusive discounts...

byStartupNation

June 26, 2021

How Social Commerce Can Help Startups Compete with Amazon Prime Day

Once again, Amazon Prime Day is upon us, and once again, businesses of all sizes are trying to figure out how to compete with the online juggernaut. With each passing year, Prime Day has become...

byThibaud Clément

June 22, 2021

WJR Business Beat with Jeff Sloan: Bea’s Squeeze Lemonade Stand Goes from Eastern Market to 25 States (Episode 243)

On today's Business Beat, Jeff talks to Bea Wolnerman of Bea's Squeeze, a lemonade company that started in Eastern Market as a summer pop-up and is now available through retailers distributed in 25 states. Tune...

byStartupNation

June 18, 2021

Hit a Home Run Media Interview with These 11 Tips

Media coverage is a smart way to build exposure for your startup. A positive media interview about your business can help not only increase your visibility and build a solid reputation, but it also has...

byAmanda Triest

June 14, 2021

Use These 3 Media Coverage Tactics to Promote Your New Company and Boost Sales

You’ve worked hard to set up your new company. You came up with an idea, gave it a name, filled out legal form after legal form and designed your logo, website and other branding assets....

byEmma McKinstry

June 9, 2021