How To Make Your Startup Bankable
You’ve probably heard it countless times: “If you fail to plan, you plan to fail.” While it’s always a great idea to think about your long-term personal goals, this adage is even more applicable if...
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5 Pay-Per-Click Tips for Startups and New Businesses
Pay-per-click (PPC) marketing can be an extremely valuable strategy for any business, but particularly startups trying to get their foot in the door. The problem is that as a new business, you likely don’t have...
How to Create a Winning SEO Strategy
Ask any digital marketer what their secret to success is, and we bet they’ll say having a solid SEO strategy. While we’re pretty sure you’ve already heard the term SEO (search engine optimization) from your...
6 Strategies for Local Startups to Scale Up Nationally
If you’re thinking about launching a business or have started one recently, there’s no need to restrict your goals to the local area. Here are six ways to compete on a national level. 1. Create...
Simple Hacks to Enhance the SEO of Your Website
SEO can be a revenue goldmine, but as fruitful as it can be, it is not an easy undertaking. SEO requires consistency and a multidirectional approach. While most companies are investing the time and effort...
What Quality Content Means to Google
Many digital marketers, bloggers and webmasters often ask themselves: What is quality content and how do you make it? To answer such questions, you can’t just talk about content marketing. You need to go deeper...
Banner Ad Design Tips That Draw the Customer In
Every business or brand wants to be visible. You can market your brand in any way you’d like, but if you want to have an immediate impact and brand awareness, banner ads are one way to...
Snapchat Influencer Marketing Can Draw Gen Z to Your Business
Creating a successful digital marketing strategy for any business involves finding out where your target market spends most of its time. If your marketing goals include selling to a young audience, then you can’t afford...
Why You Should Ramp Up Advertising For the Holidays
With Black Friday and Cyber Monday to keep shoppers busy, it makes perfect sense to start running holiday ads as early as now. Why might that be, you ask? Well, think of it this way:...
All You Need To Know About Cross-Channel Marketing
As a brand, are you already interacting and engaging with your customers via multiple marketing channels? Great, then you’re already ahead of the curve. Now, tell us this: Have you also ensured that all of...
Ask the Experts on StartupNation Radio: Shay Berman Share Tips on Crafting a Holiday Marketing Plan
On this week's episode of StartupNation Radio, Jeff Sloan speaks with Digital Resource founder and president Shay Berman about creating a razzle-dazzle holiday marketing strategy, including timing, the value of text messaging, and promotion and...
6 Types of TikTok Content That Will Help Your Startup’s Videos Go Viral
Juggling tasks is key for entrepreneurs, especially when it comes to selecting priority marketing channels. For many new entrepreneurs, sticking to the tried and tested social media platforms like Facebook and LinkedIn is often seen...
Intent Marketing: Why It Matters to Your Business
Marketers can no longer rely on demographics alone when it comes to reaching their audience. Why? Simple. Demographics rarely tell the entire story. You need to go beyond the profile of your prospects. You need...
Affordable Digital Marketing Strategies for Cash-Strapped Startups
Once your new business is up and running, you need to find ways to advertise to your potential customers. But before making your first marketing plan, it’s important to understand what digital marketing is and...
10 Actionable Steps to Automate Your Content Marketing Workflow
Being a marketer in today’s digitally dependent world without using automation tools is just like starting a business without intending to scale it. Statistics show that half of the companies in the marketing field alone...
The Most Effective Ways to Optimize Your Blog Content for Conversions
When thinking about conversions and conversion rate optimization, we often contemplate product and service pages. After all, they are the most direct route to taking someone from lead to customer. However, your blog posts can impact...
How to Excel at Organic Promotion
Whether you are just starting a business or you've been an entrepreneur for a long time, and your business could use a boost, the murky waters of business promotion and marketing can be daunting. Ideas...
Questions to Ask When Hiring a Marketing Agency
Nearly 84% of B2Bs and 62% of B2Cs outsource at least one part of their marketing. This shows that more and more businesses are seeing the advantages of outsourcing to digital marketing agencies, especially during...
3 Ways Artificial Intelligence Can Help Inbound Marketing
Today, inbound marketing is inescapable for any startup that wants to be successful online. Not surprisingly, a survey done by Statista found that content marketing was believed to be the most effective digital marketing technique...
Social Media Marketing: How It Could Hurt Your Business
The following is excerpted from "Lies, Damn Lies, and Marketing: Separate Fact From Fiction and Drive Growth” by Atul Minocha (Lioncrest Publishing, August 2021). Flooding social media with information about your product is not good marketing,...