Market Your Business Archives

Lean in to These 6 Timeless Tips for Marketing Success

If the last two years have taught small businesses anything, it’s that adaptability needs to be a top priority. Despite the many ways SMBs have had to change the ways they do business over the...

byDave Charest

February 8, 2022

Looking to Boost Sales? Adopt These Top 5 Marketing Tips

As we embark on a new year, developing efficient marketing strategies to drive sales is crucial for your business’ growth. Although consumer buying habits changed significantly over the past 18 months, new tools and approaches...

byGreg Chen

February 4, 2022

Best SEO Practices for Startups Explained by OtterPR’s Scott Bartnick

Most of the reasons that startups fail stem from an inability to attract the right kind of attention. In some cases, they do not attract the attention of investors, which typically results in the startup...

byScott Bartnick

February 2, 2022

6 Essential Web Design Elements to Boost Your Website’s Conversions

As a business owner, the primary goal of your website is to convert visitors — whether the conversion is an email subscription, a lead for email newsletter subscription or a purchase. After all, what’s the...

byShay Berman

January 31, 2022

What is Social Audio and How Can it Boost Your Business?

We’re entering a new golden age — one of social audio. Talking and tuning into discussions on social audio has become the equivalent of posting on your Instagram and LinkedIn feeds. Clubhouse couldn’t have come...

byTodd Grossman

January 26, 2022

WJR Business Beat: Top Marketing Channel in 2022? Email (Episode 351)

On today's Business Beat, Jeff Sloan talks about why small business marketers in 2022 believe that email is the top go-to channel to use. Tune in to the Business Beat below to learn more: ...

byStartupNation

January 25, 2022

5 Ways to Make Your Trade Show Event Booth Stand Out

Creating a winning trade show stand can be the difference between a lackluster event for your business or a year full of potential leads. Before you can build a rapport with potential customers at an...

bySam Richards

January 25, 2022

Content Marketing in the Metaverse: Grow Your Audience With 3D, VR, and More

As a startup founder or small business owner, you likely wear many hats and have a lot on your plate. Between managing finances, operations, and marketing, it can be hard to find time for everything....

byJordan Bishop

January 24, 2022

4 Tips on How to Identify and Attract Your Ideal Customer

One of the keys to successfully scaling a business is being able to find and identify your ideal customer. You might already have some insight into who this customer is through your business plan. A...

byMyCorporation

January 24, 2022

How to Create a Brand Awareness Strategy That Will Generate Buzz

Have you ever recommended a restaurant to your friends or traveled to a city solely because your neighbor couldn’t stop talking about it? If you answer yes to any of these questions, you have experienced...

byEduard Klein

January 19, 2022

How to Track Your Marketing Efforts

There’s this saying that goes, “You can’t manage what you don’t measure,” and this especially holds true to your marketing efforts. Failing to track and assess your efforts will only lead you to waste your...

byShay Berman

January 12, 2022

10 Marketing Tips to Help You Thrive as a Solopreneur

If you’re feeling alone trying to create a one-person work environment, rest assured there are others like you out there. Out of the 30 million American small business owners, 81% are solopreneurs! This term includes...

byAmy John

January 7, 2022

Add These Trends to Your Marketing Plan This Year

There’s no better time than now to map out a solid marketing plan for 2022. The COVID-19 outbreak has left a significant impact on marketing in 2020 and 2021. Consumers are no longer buying the...

byShay Berman

December 29, 2021

How to Successfully Launch Your First Business Product

You have one of the best ideas ever. You may even have a prototype and be ready to go into production, but what are the first steps you need to take to successfully launch your...

byDevin Partida

December 22, 2021

5 Reasons to Consider Using Direct Mail to Grow Your Business in 2022

In thinking about different advertising mechanisms that you could use to promote your business, most business owners think about the digital options – social media advertising, electronic billboards and native online advertising on websites frequented...

byAmanda Triest

December 22, 2021

Marketing Lessons We Learned in 2021

Can you believe that we’re about to say hello to 2022? Feels like it was just yesterday that we were talking about the digital marketing trends to look out for in 2021. The global pandemic...

byShay Berman

December 21, 2021

5 Quick Wins for Small Businesses During the Holidays

As businesses of all sizes approach the end of the year, retailers are pushing hard to grasp their customer’s attention with effective holiday marketing campaigns and hit their end-of-the-year targets. However, to break through...

byGreg Chen

December 17, 2021

The Top 5 Data-Driven Marketing Strategies for Conversions in 2022

Data-driven marketing is one of the hottest topics every marketer is raving about. But, what is it? Which are the most sought-after data-backed marketing strategies to watch out for in 2022? Clive Humby, the genius...

byAmy John

December 16, 2021

5 Marketing Goals for 2022

… aaaand just like that, we’re about to say goodbye to 2021. If you’re wondering where did the time go, don’t ask us. We don’t know, either! What we do know, however, is that it’s...

byShay Berman

December 15, 2021

The 14 Marketing Tools Every Business Needs

In recent times, marketing tools are becoming increasingly popular amongst businesses and the reason is simple. It helps such businesses gain an upper hand over the competition. Therefore, if you run a business (or plan...

byRoman Shvydun

December 9, 2021