Market Your Business Archives

WJR Business Beat: Branding Is Critical to Success (Episode 430)

On today's Business Beat, Jeff tells small businesses the four steps to effectively generate customer satisfaction and brand love. Tune in below to learn who nabbed the top 3 spots in a Brand Love survey:...

byStartupNation

June 22, 2022

StartupNation Growth Hacks #9: Stand Out With Powerful PR

The ninth in a series. You’ve started a business you love – and you want others to find you and do business with you. To achieve that most fundamental objective, you can go with a...

byStartupNation

June 20, 2022

Why Your Business Name Should Be a Powerful Branding and Marketing Tool

When you are brainstorming a name for your new business, it can be difficult to know how to select the best one, especially if you are initially drawn to a particular name. You might have...

byGrant Polachek

June 11, 2022

Bespoke Marketing: A Tailored Approach for Startups

You probably get tired of having to answer the same questions over and over. After all, our lives seem to be an endless cycle of repeat questions. What is your social security number? When was...

byLiz Papagni

June 6, 2022

How to Write a Press Release Editors Won’t Toss

You think your company news is a big deal but will an editor feel the same way? Getting your press release published for free online in a newspaper or other media isn’t a sure thing....

byShelley Grieshop

May 4, 2022

12 Unique Ideas For Memorable Sales Pitches

What is one unique idea for an entrepreneur to create an effective and memorable sales pitch? To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question...

byBrett Farmiloe

May 3, 2022

5 Tips to Authentically Market Your Startup to Gen Z

These days, everybody wants to market to Gen Z. After all, they’ve become the new generation of consumers. Gen Zers carry $143 billion in spending power – enough to make any brand jump on the...

byApril Miller

April 21, 2022

How to Use Earned Media Coverage to Drive Your Startup’s Sales

Do you believe PR doesn’t work? If so, you might be telling the wrong kinds of stories in the media. You might also be expecting your press coverage to do all the heavy lifting for...

byDayana Mayfield

April 15, 2022

10 Tips on Running a Successful Crowdfunding Campaign for New Entrepreneurs

Over the past decade, crowdfunding has revolutionized the way startups generate capital and secure investment. In fact, in 2019, the global crowdfunding market reached a massive $13.93 billion, with this figure estimated to triple to...

byYasmine Mustafa

April 14, 2022

StartupNation Growth Hacks #8: Create Flash Sales to Generate Revenue Now

The eighth in a series. Flash sales are a great way to generate quick revenue while engaging and delighting your customers. Effective flash sales offer something highly desirable to your customers for a limited period...

byStartupNation

April 6, 2022

The Ideal Pitch Deck Is a Story, a Science and an Art

In the startup world, it's pitch decks, not business plans that get companies funded. A deck is often the first impression an investor will get at the company, so it needs to look stunning. Making...

byJose Cayasso

April 6, 2022

4 Personal Branding Strategies for Startup Founders

Being a startup founder is a very tough but rewarding experience. I was fortunate early on in college at UNCG to have a mentor who successfully closed multiple investment rounds from two tech startup ventures...

byKevin Payne

April 4, 2022

How SEO Can Help You Future-Proof Your Startup

If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In...

byShay Berman

March 25, 2022

StartupNation Growth Hacks #6: Produce Online Content

The sixth in a series. Producing and publishing content relevant to your business is one of the most cost-effective ways to generate inbound leads, and those new leads in turn provide you with an opportunity...

byStartupNation

March 23, 2022

StartupNation Growth Hacks #4: Put the Power of Your Brand to Work

The fourth in a series. With more than 24 years of experience covering startups and small businesses, we've built up a knowledge base of what it takes to succeed as an entrepreneur and we're eager...

byStartupNation

March 9, 2022

5 Signs Your Startup Is Targeting the Wrong Audience and How to Solve It

No doubt creating a startup can be challenging by definition. It couldn’t be otherwise since startups aim to disrupt industry. But how do they find their place in it? Innovation is their ultimate weapon, launching...

byMaria Fintanidou

March 8, 2022

4 Ways Conferences Can Support Long-Term Success

As business owners, we tend to put the day-to-day of our business first at the expense of personal and professional growth. Many business owners have achieved their success through years of training and development. While...

byAmanda Triest

March 2, 2022

7 Common Mistakes to Avoid When Launching a Software Program

In the business arena, software remains one of the fastest-growing categories of startups today — and for good reason! The scalability of software, and it’s unique ability to serve one or one million users, makes...

byEthan Drower

February 22, 2022

Tips to Bring Marketing Innovations into Traditional Industries

Old-school, traditional industries, such as finance, agriculture, law firms and manufacturing, are legacy industries that have stayed with what works, even through periods of revolution. But that’s about to change. Artificial intelligence, cloud computing, smart...

byJustin Ou

February 10, 2022