Market Your Business Archives

From Free to Fee…The Right Way to Use Freebies to Make More Sales

“FREE” has long been considered one of the two most powerful words in advertising. The other is “YOU” (though in my college days, I swore the other word was either pizza or beer!). It...

byStacy Karacostas

September 24, 2009

How to Use Photos to Make Your Blog POP!

So, you’ve finally stopped procrastinating and written a beautiful article for your blog. It felt great, because the idea has been bugging you for a week and now you’re finally done. You’ve taken our advice...

byZeke Camusio

September 11, 2009

Women Roar!

Marketing to women used to be an afterthought, like marketing to a special interest group. Today, savvy marketers understand one powerful concept—that women either buy or influence the purchase of most consumer items. Sound...

byStephen L. Bainton

August 4, 2009

Improve Your Marketing Effectiveness by Targeting the Right Niche Market

When you sit down to write your marketing materials—whether it’s Web content, a sales letter, an ad or anything else—what are you thinking about? How about when you’re getting ready to talk to a prospect?...

byStacy Karacostas

July 24, 2009

Moms in Business: StartupNation’s 2009 Top 200

Superb multi-taskers, cool-headed, wise and all-knowing, moms are a special species. But if you add to that the fact that many of them are the masterminds behind thriving businesses, it’s apparent that moms are able...

byRich Sloan

May 3, 2009

Moms Create Business in the Niches

If there's a void in the market, you'll find moms there Some entrepreneurs have dreamed of owning a business since childhood and some get the itch later in life and decide to leave corporate life...

byRich Sloan

May 3, 2009

How to Leverage Social Bookmarking to Promote Your Website

Fifteen years ago there were just a few websites. People didn’t need to bookmark them because there weren’t too many of them and they were easy to remember. A few years later, with more websites...

byZeke Camusio

March 30, 2009

5 Easy Ways to Turbocharge Response to Your Marketing Materials

Do your marketing materials grab prospects by the eyeballs and convince them to take action right now? If you’ve ever written an ad, brochure, sales letter or website—and gotten little or no response—the answer is...

byStacy Karacostas

March 26, 2009

Awesome Business Networking Sites You Should Know About

Are you already on LinkedIn, Xing, BizNik, Plaxo, and Facebook? Great! Now it’s time to start trying some less-popular, equally-awesome business networking sites. Granted, they don’t have the 19 million members that LinkedIn does, but...

byZeke Camusio

March 24, 2009

5 Tips on 21st Century Writing

Since so many small business owners write their own ads, articles, marketing collateral and website copy, below are five writing tips to get your writing in sync with the 21st Century customer. 5 Writing Tips...

bySteve Wyrostek

March 22, 2009

How Branding Can Impact Your Bottom Line

So, you've decided it's time to cast your own shadow! You are an entrepreneur at heart, and you've got the encouragement of family and friends. You've talked to an accountant and corporate lawyer. You signed...

byEd Roach

March 9, 2009

Three "S" Your Way to a Distinguished Website

What makes you different from your competitors? Sometimes this can be a difficult question. Why? Well, you know what unique touches you bring to your endeavors, your product or service or the way you run...

bySteve Wyrostek

February 25, 2009

LinkedIn Marketing – 6 Reasons to Use LinkedIn to Market Your Business

With the dizzying number of social networking sites that have sprung up in recent years, trying to select the most worthwhile for your business can be a daunting task. However, there is one that stands...

byZeke Camusio

February 21, 2009

Wikipedia Marketing – 5 Steps to Visibility on Wikipedia

Wikipedia has become THE source for knowledge on anything from scientific facts to iconic pop culture art. It was originally devised as an encyclopedia. However, it is by no means the classic encyclopedia we consulted...

byZeke Camusio

February 16, 2009

Social Media Marketing – 6 Tips to Succeed in Social Media

In the last year, social media has become very popular. Everybody is talking about it and many online marketers have used it. However, many of them have failed at it. Why? They just don’t get...

byZeke Camusio

February 15, 2009

Twitter Marketing for Business: Get Exposure

Twitter is a micro-blogging platform. It lets you update your status and lets the whole world know what you are up to. There are millions of Twitter-addicts all over the world, and the number of...

byZeke Camusio

February 15, 2009

Empowering the Next Generation of Mom Entrepreneurs

The best gifts we receive from our mothers aren’t wrapped with pretty red bows. Instead, they are life lessons that shape our sense of purpose, nurture our ambitions, and encourage us to revel in our...

byHeather Nolte

February 9, 2009

Moms in Business: In a Unique Place to Green the World

Poet William Ross Wallace wrote “The Hand That Rocks The Cradle Is The Hand That Rules The World” more than144 years ago -- and it’s as true now as it ever was. From the time...

byChristine Mason McCaull

February 9, 2009

Adapting to the Change Your Customers Want

Too often I talk with potential startups who are stuck in analysis paralysis trying to create a far-too-detailed business plan. You hear it all the time, "never start your business without a detailed business plan."...

byJoseph Flahiff, PMP

February 1, 2009

Style Stick: Entrepreneur Turns Hardship into Successful Business

After being diagnosed with multiple sclerosis, Cathy Kerns found that there was a need for fashionable walking canes and started KernsAble Enterprises, Inc. and created the Style Stick. Today, Cathy is a successful business owner...

byMelanie Rembrandt

January 27, 2009