Market Your Business Archives

The Big Marketing Mistake Business Owners Make and How to Avoid it

Have you ever had this happen to you? Several years ago, I attended a business networking function and I just happened to strike up a conversation with a person who sold cars for a local...

byWendy Kenney

April 25, 2010

Got a Celebrity Photo to Sell? Business Idea Becomes Success

Have you ever taken a photo of someone famous? Maybe you just enjoy viewing celebrity photos? Well, here’s a business you’ll find interesting. Jordan Osher, CEO of Meet The Famous, introduced “the first and only...

byMelanie Rembrandt

April 23, 2010

Controversy Sells

Recently, Tempe, Arizona, restaurant, Café Boa, sparked worldwide controversy when they announced the highlight of their Easter menu; rabbit. This shocking revelation led to over 200 stories in the media from all over the world. ...

byWendy Kenney

April 18, 2010

Got Word-of-Mouth PR?

Do you think of social media first when it comes to word-of-mouth marketing and PR? Well, before you start Tweeting, posting photos on Facebook and adding videos to YouTube, tell your story to the media....

byMelanie Rembrandt

April 9, 2010

29 Creative Business Contest Ideas That Will Generate Buzz

Contests are a fun and inexpensive way to build buzz for your business. Everyone loves to win free stuff! The media loves contests too, and if you do it right, your company can garner thousands...

byWendy Kenney

April 4, 2010

Take PR Action to Boost Sales Fast!

If your business is not getting the sales you want, it's time to take action with public-relations activities. Do you want some free publicity within the next two weeks? Here’s what you can do right...

byMelanie Rembrandt

April 2, 2010

7 Hot Summer Small Business Marketing Ideas

With summer just around the corner, business can slow down as folks head to the cool country or go on vacation. However it doesn't have to be a slow time of year for your business....

byWendy Kenney

March 28, 2010

Get the Word Out Now!

I don’t know about you, but I’ve seen an increase in small-business marketing budgets in the last few weeks. More small businesses are realizing that they need to market and promote their services more...

byMelanie Rembrandt

March 26, 2010

Got a restaurant concept? NBC Casting Call!

Just got this from a casting agent for NBC TV: Do you have an idea for America’s next great restaurant? Are you sitting on a billion dollar concept? If you think your restaurant idea has...

byRich Sloan

March 22, 2010

How to Increase Sales in 3 Steps

If you want to get some new business, here are three quick tips that may help you boost your customer-list fast… 1. Make A List. Check It Twice. Look through all of your contacts and review the...

byMelanie Rembrandt

March 19, 2010

7 Great Tips for Marketing Your Business Using a Facebook Fan Page

Mashable.com recently announced that Facebook results will be integrated into real time search results on Google. This means that having a Facebook Fan page can become a huge opportunity for business owners to increase their visibility...

byWendy Kenney

March 7, 2010

Get the Word Out!

Once you do your research and contact media members with targeted pitches, there are several other things you can do to build buzz about your business. As Step 7 in our “7 Steps to Successful...

byMelanie Rembrandt

March 5, 2010

13 Steps to Building a Consumer Insights Factory

The more you understand about your consumers, the more effectively you will be able to provide them with products and services that delight them. This is better each consumer. It's better for you. It's a...

byTom Shapiro

February 16, 2010

The Art of Getting Buzz in Entrepreneur Magazine

For many small business owners getting a write-up in Entrepreneur magazine is the holy grail of media coverage. A few lines in the magazine can make all those sleepless nights, hard work, and determination seem...

byHeather Schuck

February 15, 2010

Video Marketing: What’s the Big Deal?

Ever notice that there are so many of us that will remember a face but not a name? I know that I’ve tried many memory tricks to try to match names and faces to no...

byWendy Kenney

February 11, 2010

Who Are You Pitching?

Last week, we looked at the first step to getting some free publicity to help your business boost sales. Now, here’s the second step in our “7 Steps to Successful Public Relations.” “Who Ya...

byMelanie Rembrandt

January 29, 2010

4 Smart & Sensible Marketing Tips for 2010!

Are your eyes much bigger than your wallet, or your ability to focus and execute effective marketing in 2010? Has your New Year’s Resolutions come and gone already? How can you ensure you’re not biting...

byKim Babjak

January 27, 2010

Retail Product Placement in 2010-What to Expect!

Ask yourself; what will draw consumers to buy your products in 2010? The combination of speed to market and innovation is more and more important in this slumping retail landscape. Product developers need to have...

byKim Babjak

January 13, 2010

Why Dell Beats the Hell Out of Threadless

I apologize for the outlandish headline, but I don't really think it's any more outlandish than crowning Threadless as the sales guru of Twitter. I'm sure you've read some recent press in the media bragging...

byHeather Schuck

January 13, 2010

Seductive Sales: Mixing Business with Pleasure

Okay, so the title was a little cheeky – I’m not really going to suggest that you infuse your business with sexual overtones. However, many of the principles underlying the seduction techniques that I teach...

byArden Leigh

October 13, 2009