The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Market Your Business”

Business Goals

Are You Using SEO Content to Your Advantage?

Content Strategy and You In today’s competitive, business world, content is a large part of marketing and gaining new customers. But if you are busy like most entrepreneurs you may fall into one of the following categories… Do you: Have lots of content but don’t know what to do with it? Write and post content [...]

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495379705

Keeping The Brand Fresh – Apple Improves Its Shelf Life

Apple Tunes in on its Core Strengths When it comes down to it, brands are built on one of two foundations… their products/services or their strengths/attributes. Most startups, in a rush to go to market, unwittingly choose the former, wrapping their company identity tightly around their (then) current products. While doing this has short term [...]

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Small Business Success | Company Performance

Why You Should NOT Hire Content Strategists

Did you know these 5 things can happen when it comes to content strategy? You are bombarded with work. There are looming deadlines, big meetings, employees, and phone calls to manage. Plus, you need to be home in time to attend a family softball game, sneak in a workout, take out the garbage, and prepare [...]

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Small Business Success | Company Performance

3 Free Ways to Boost Online Awareness

How to Improve Your Content for the Search Engines… Fast As an entrepreneur, you know you need to build online awareness and get high rankings on the search engines. And, of course, there are hundreds of services out there ready to help you… from very expensive, full-services to consultants to do-it-yourself tools to classes, and [...]

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small business public relations

How Fast Is Your PR Team?

Fast Response is the Key to PR Success How many of you are waiting for a response from a new client, partner, publicist, or someone else? In today’s busy, business world, it’s probably quite a few of you. Although we now have speedy tools like e-mail, social media, texting, and even the old standard of [...]

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Small Business Success

Tips to Spring Into PR Action Now!

Start Spring PR and Content Activities Now for a Great Summer! If you have a big “To Do” list for your business and PR and marketing activities right now, it’s time to take action. Start big projects, reach out to new customers and review your goals. After all, do you really want to be stuck [...]

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Mom Entrepreneur

Mom Entrepreneurs – Listen up!

Hear StartupNation Radio hosts Jeff Sloan and Dan Glisky, Jr. on Word of Mom Radio talking about the Leading Moms in Business Competition! Listen to the archived recording right here! Launched in mid-March, StartupNation’s annual Leading Moms in Business Competition is still going strong! With hundreds of amazing contestants and support pouring in from friends and fans [...]

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small business public relations

How to Create a Good Media Pitch

Are you sending hundreds of pitches to a massive list of media members? If you are new to the world of public relations, you may think that sending out a press release to the masses will help you get the media coverage you are looking for. Well, many businesses and organizations do this, and that’s [...]

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Small Business Success | Company Performance

How to Get a Great ROI from Your Content

It’s Spring. Is your copy ready to boost sales? It’s the first day of spring, and that means it’s time for new beginnings and fresh starts. With this in mind, when was the last time you reviewed your marketing content? Are you getting a great return-on-your-investment from the messaging you are presenting? Are potential customers [...]

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Incrrease sales

What if you are NOT a Born Salesperson?

When speaking about a person who has built a successful career in sales it is often said, “They are a born salesperson,” but what does that actually mean? While it is true that some salespeople possess excellent people skills, it is not true of all. Moreover the ability to charm is not a given for [...]

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small business public relations

Are Your Press Quotes Newsworthy?

Yeah. Yeah. We know you’re “excited” about the news! You’ve all seen this before… “We are thrilled to have…” “We are so excited to be working with…” Guess what? I have a little secret for you – we already know you are excited and thrilled with the news. Otherwise, you wouldn’t be distributing a press [...]

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Small Business Success | Company Performance

Use the Right Words to Write

Stop Fighting Over Marketing Content Have you ever had a disagreement with a boss, client or co-worker over the use of certain words in a PPC campaign, SEO press release, e-mail, newsletter, Web site page, or other, marketing piece? If you are trying to get the most out of your marketing, SEO and PR campaigns, [...]

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small business public relations

Get the Most Out of Your PR Pro

Create a PR relationship that works! If you just hired a publicist to handle your media-relations efforts, you may be a little nervous about the expense and getting the press exposure you desire. However, you made the right move. Now that you have a professional handling your PR, you can focus on core, business activities. [...]

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Incrrease sales

How’s That New Year’s Resolution Going?

Work on business goals instead If you go to the gym, you may have noticed that there are less people there than the first week of January, and classes have dwindled down to the “regulars” once again… it seems like many “fitness” resolutions fizzled out. Big surprise. This happens every year. What about you? Did [...]

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Lemonade Stand, Business Lessons

Lessons Learned from a Childhood Lemonade Stand

Small towns are inherently entrepreneurial. Family owned businesses support the local community rather than the typical big city retail chains. I grew up in a small rural community with approximately 2000 people at the time of my childhood. Large stores and restaurants simply did not exist. The closest grocery store was approximately 40 minutes away. [...]

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local marketing

Local Marketing in 2014: 3 Tips to Thrive on Main Street

Brick and mortar retail may have lost its strength in recent years with the dominance of digital giants like Amazon, but local services on main street are alive and well. Hundreds of billions of dollars are spent every year in the U.S. at local businesses like hair salons, spas and even yoga studios, and those numbers [...]

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Business Ideas

2014 Response Expo Offers Great Opportunity for Inventors

If you’re an inventor with a potential “As Seen On TV” product, consider exhibiting at the 2014 Response Expo – one of the best trade shows for inventors in the Direct Response Television (DRTV) industry. A booth at the Response Expo “Inventors Pavilion” brings the right people directly to you, all in one place over [...]

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Lineage2, Aion, Blade And Soul