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Archive for “Market Your Business”

QC #769

Are You Guilty of These 5 Writing Sins?

How to Get Improve your Writing and Boost Your Income Over the last twenty-plus years as an SEO copywriter and BtoB content strategist, I’ve seen good writing and terrible writing. I’ve seen excellent job-applications and pathetic attempts at getting hired. I’ve seen new copywriters miss opportunities and experienced writers ruin working relationships. And after spending [...]

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Remarket_RedButton

Why everyone needs remarketing

Why Remarketing is a MUST for every business We can always think of some reason not to do a particular marketing program. “Not enough money” and “not enough time’ are the most common. With Remarketing, those excuses won’t fly. What is Remarketing? Remarketing (also called Retargeting) is an advertising campaign designed to reach people who [...]

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Lemonade Stand, Business Lessons

Be Independent From SEO Rankings

Focus on Content Strategy Instead It’s summer, and that means you’ll want to spend more time away from your office. But with all of the recent SEO news about the search engines changing their algorithms, you may think you need to put in more hours to study these changes and act accordingly. Well, I have [...]

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How_to_Incorporate_a_Business_Register_-_The_Company_Formation_Guide

10 Blog Ideas to Start Your Content Marketing

Time to provide valuable information to boost sales. You are ready to start your content marketing strategy with some great blogs. You turn on computer, open Word, and get ready to write. Then, you wait. The keyboard beckons for you to strike a key. Inspiration is calling. But. Nothing. Happens. Your mind is a complete [...]

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interview-news-reporter

Is Your BtoB Content Credible?

The key to successful, BtoB content is credibility. Yes, you want to share a great tips and insights in your BtoB content including your blogs, Website copy, e-mail campaigns, articles, newsletters, and more. But are you forgetting a key aspect that will make potential customers actually listen to what you have to say and buy [...]

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What are you doing with your BtoB content, anyway?

What is really going on with your BtoB content strategy? The days of wishing, hoping and haphazard results are over.   Please answer these questions… Are you just posting on social-media when you remember, or just because you “think you are supposed to” because everyone else is? Do you have tons of “social” followers, but [...]

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Advertising_Overload

Original and Targeted, BtoB Content Equals Sales

Are you writing original, BtoB content specific to your target market? With so much content on the Internet today, it’s easy to “copy and paste” information just to post something and check that off of your “to do” list. But don’t do it! Sure. It’s easy, but you are missing out on a competitive advantage [...]

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Content Marketing Tips

7 must-read Content Marketing tips and tactics [Infographic]

Content Marketing Tips and Tactics that Make Sense It’s a phrase marketers have been hearing for the past 15 years or so, ad nauseam: Content is King. And in 2015, it seems that content marketing still reigns supreme when it comes to the most commercially important digital marketing trend. Yet according to this infographic, the biggest [...]

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How to Market an App

Simple Steps To Market an App With more than one million apps available for download in the App Store, and Google Play Store, developers have to work hard to get their app to stand out from the crowd. There are many factors involving the optimizing for App Store searches that can make it difficult for [...]

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Small Business Success | Company Performance

What’s Your BtoB Content Strategy?

It’s time to turn all of that copy into sales via content strategy! News flash. It’s 2015 and time to use your BtoB content to get the best results possible. Sure, you have great blogs, expert insights, social-media posts, articles, newsletters, and more. You have pages and pages of online copy. Your website offers value [...]

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Customer-Services

5 Ways to Find New Customers Fast

Time to Boost Sales without Spending a Fortune! As a small business owner, you are probably always thinking about your sales quotas and new customers. With all of your marketing, accounting, and other, responsibilities, the whole process can be overwhelming. But it’s time to step back and take a more simple approach. Here are… 5 [...]

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thank-you

Thanksgiving is Important for Entrepreneurs… Why?

Say “Thanks” All Year Long It’s Thanksgiving, and you are probably looking forward to spending time with family and friends… or just getting some much-needed rest. But for entrepreneurs, Thanksgiving is something much more important. It’s a time to be thankful for how far you’ve come and all of the ups and downs involved in [...]

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Customers are forever… not just for Christmas

  Many brands and retailers will be facing Christmas with a mixture of excitement and fear: excitement for all the sales opportunities the season brings, and fear for falling profit margins, as discounts and offers are rolled out to fight off the competition. Some Christmas shoppers have it all wrapped up by the 1st of [...]

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Your Site Isn’t Optimized? Why Not?

Is your site optimized for the search engines? If not, does one of these statements sound familiar? • I don’t need SEO. • It’s too expensive. • I was ripped off by SEO in the past. Well, here’s the cold hard truth about SEO: You need search engine optimization to compete. What happens right now when potential customers [...]

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12 Tips for Using YouTube to Promote Your Business


Soft-Sell
You shouldn’t ask people to buy your stuff after watching your videos. Most people aren’t ready for this. Plan your marketing funnel and you’ll see a much better response. This is a example:

Watch YouTube Video > Go to My Blog to Watch More Videos > Sign Up to Get My Exclusive Videos (You Capture Email Addresses Here) > Try to Sell Them a Low-Ticket Item > Try to Sell a High-Ticket Item to Those Who Bought from You Before

Video Responses
Look for videos related to yours and whenever it’s appropriate post your videos as video responses to them (don’t spam). This will allow you to piggyback a lot of the traffic that these videos get.
YouTube Video Response

Create Playlists
Playlists are a great way to get your videos watched by a lot of people.

Here’s how:
1. Add your video to a new playlist
2. Add great videos on the same topic (from other people)
3. Choose a smart name for the playlist (think about your keywords. i.e. “Dog Training Tips”)

YouTube Playlist

It’s a Social Network!
YouTube isn’t just a video sharing site; it’s a social network. You can add friends, message them, join groups, create your own group and use the bulletin board to interact with the YouTube community.


Promote Your Videos
Uploading videos to YouTube isn’t enough. You need to promote them. These are some ideas:

  • Embed your videos in your blog.
  • Email your YouTube link to your friends and contacts.
  • Ask people you know to tell their lists and contacts.
  • Write an article about your video and post it to article directories and forums.
  • Post your video to LinkedIn, Facebook, Twitter and your other social networks.
  • ASK PEOPLE TO SHARE – When posting on social networks including “Please Retweet” or “Share this with your friends” really helps.
Zeke Camusio is a serial entrepreneur, online marketing expert, author of Google Rocketship and founder of an Internet Marketing Agency in Portland, OR.
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Most people are afraid to use YouTube to promote their business. But you shouldn’t be and here’s why: the most popular videos aren’t professional productions. They’re just a girl or guy, that gets in front of a camera and talks about what he/she knows best. No expensive equipment required. Here are 12 of my favorite [...]

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5 Small Business Marketing Secrets from Big Box Retailers

Big box retailers like Target and Walmart have marketing down to a science and rarely do they stray from these tried and methods.  It’s worth it to take a look at these successful retailers to see what strategies they use that might work for your business too. 1.         The Secret of Reach: Big box retailers [...]

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Got Thick PR Skin?

Once you start pitching the media, you may find yourself sucked into the fast world of deadlines and being connected to your “Blackberry leash” almost 24/7.   And even though you are working like a dog, you still may have to deal with…   “Why are we not seeing more sales?”   “Why did that [...]

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