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Market Your Business

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Woman sitting cross legged with smart phone looking at social media Image by Freepik
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8 Ways a Great Social Media Presence Can Drive Startup Growth

Social media connects everyone to everything, pulsating with opportunities and conversations. And for startups, that’s a goldmine. By mastering social media, startups can increase their visibility, build a community, spark meaningful interactions, and open doors...
Woman using a mobile phone to pay with purchase with a credit card
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Email Marketing Optimization for eCommerce

Email marketing in eCommerce is like sending digital postcards or newsletters to people who might want to buy something from your online store. It's been around since the 1990s, when the internet started becoming popular,...
importance of SEO
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The Importance Of SEO In Digital Marketing

Here's an obvious yet powerful fact: Your customers search online before making any purchase decisions. So, where do you want to be on the web when those customers go searching? That's right, before their eyes....
building a brand
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How to Build a Brand for the Modern Consumer

There’s no denying that a loved brand is one of the most valuable assets of a company. As a small business, you may constantly find yourself competing against big brands with loyal customers and marketing...
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What Startups Need To Know About Content Marketing

Content marketing is more than just a way to attract visitors to your website. It also fuels social media, supports search engine optimization, and is a powerful lead-generation tool. However, you must protect your efforts...
micro-business
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What It Takes to Make it as a Micro-Business

Micro-businesses are having a moment. They've grown considerably in the last several years, initially prompted by pandemic regulations and the Great Resignation, which led Americans to create 2.8 million more online micro-businesses in 2020 than...