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Archive for “Market Your Business”

thank-you

Thanksgiving is Important for Entrepreneurs… Why?

Say “Thanks” All Year Long It’s Thanksgiving, and you are probably looking forward to spending time with family and friends… or just getting some much-needed rest. But for entrepreneurs, Thanksgiving is something much more important. It’s a time to be thankful for how far you’ve come and all of the ups and downs involved in [...]

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customers_shoppers_people

Customers are forever… not just for Christmas

  Many brands and retailers will be facing Christmas with a mixture of excitement and fear: excitement for all the sales opportunities the season brings, and fear for falling profit margins, as discounts and offers are rolled out to fight off the competition. Some Christmas shoppers have it all wrapped up by the 1st of [...]

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Creating Email Campaigns to Measure Your Website’s Performance

Being aware of how much traffic and conversions you receive through your website is extremely important. If you own an online store front, bringing people to your website and influencing purchases is a key component to your online success. Even more, if you are using email marketing to drive traffic to your website, it is important to understand how to create email campaigns to measure your website’s performance.

In a study conducted by Ovation Marketing, a majority of consumers who subscribe to email campaigns, click the link that takes them directly to the company’s landing page over clicking the product link advertised in the email. Those same consumers bought products off the website that were different from the products listed in the emails. Results from this study, it is highly recommended that you segment your email lists properly and advertise a variety of products that will attract a bulk of your readers.

Finally, when constructing your email campaigns, you want to concentrate on the layout of each email. Make sure that links to your products and services listed on your website are easily accessible to readers in your emails. By having accessible links it allows you to watch customers’ click and purchase behaviors through website analytics and fine-tune your e-mail messages to increase customer response.

Thank you for reading. I will be back next week to discuss more tips on email marketing.

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Being aware of how much traffic and conversions you receive through your website is extremely important. If you own an online store front, bringing people to your website and influencing purchases is a key component to your online success. Even more, if you are using email marketing to drive traffic to your website, it is [...]

Continue Reading
puzzel

Are You Scaring Customers With Your BtoB Content?

5 Frightening Tips to Avoid It’s October, and that means everyone will be talking about haunted houses, scary stories and Halloween fun. With this in mind, are you scaring customers away with your BtoB content and marketing? It’s a busy time of year so it can be easy to forget some simple, business tactics to [...]

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Small Business Success | Company Performance

Xtend-Life’s Warren Matthews Offers Tips for Success

Entrepreneur Creates Global, Vitamin Supplement and Skincare Business As entrepreneurs, we all know the road to business success is full of challenges. No one knows this better than Warren Matthews, the founder and chairman of Xtend-Life Natural Products, Intl., Ltd., www.xtend-life.com. I recently caught up with Warren to get his success tips. Here’s what he [...]

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Business Goals

What is an Editorial Calendar, Anyway?

What is in your Editorial Calendar? It’s not just about SEO keywords and BtoB content! There are numerous ways to get your marketing messages across… mobile, Web, social, phone, live events, and more. But one thing remains constant among all of these mediums – content! There are many communications going on so how do you [...]

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Small Business Success | Company Performance

3 Ways to Make Your Marketing Plan a Success

September is here, and it’s go time! Kids are back in school. Clients and co-workers are back from summer vacation. And everyone is in work mode. With this in mind, do you have your marketing plan ready for the next, three months? If not, prepare an editorial calendar with activities, deadlines and goals through 2014 [...]

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Increase sales

Why Content Strategy is a Priority for Business Success

Are you using SEO content strategy to your advantage? If not, you are missing out on a huge opportunity to significantly increase site traffic and sales. Specifically, did you see the recent report on “Digital Trends 2014” by Ektron? It found that 76.6% of the 400 Website and digital professionals surveyed ranked content creation as [...]

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Small Business Networking

Does Your SEO Content Create Buzz?

Does your SEO content create buzz?? “Content is King!” “Use social media to get new clients!” “Post an SEO blog!” Writing SEO content and posting it online is all the rage. But why? People want to hear about the latest trends that will help them save time, money and have more fun. If they like [...]

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business-plan

BtoB Content Strategy – Why Do You Need It?

Are you using BtoB Content Strategy to boost sales? “SEO is important. Be sure to optimize your site for the search engines.”  “Update your content and social media postings on a regular basis.”  “Send out SEO press releases to get noticed online.” Content is a big deal. In fact, “91% of BtoB marketers use content [...]

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LEGO boss

Are you a Victim of Entrepreneurial Mis-Thinking?

During my consulting career, I have met with thousands of entrepreneurs. As a professor in the USC entrepreneurial department, I teach students how to determine if their concept is feasible. As a business advisor at the Small Business Develop Center, I work with entrepreneurs who are in the start-up phase. In my consulting practice, I [...]

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Visit www.generationalwealthcoach.com to get tips from Theo Nix, Jr. Esq.

Theo Nix, Jr., Esq. Offers Generational Wealth Tips to Entrepreneurs and Families

National speaker shares insights on how to start and grow a successful business Do have dreams of becoming wealthy, balancing home and work effectively and even meeting famous people like Oprah Winfrey, Bill Clinton or the President of the United States? Introducing Theo Nix, Jr., Esq., a successful attorney and Generational Wealth Coach at www.generationalwealthcoach.com who [...]

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Visit www.myqme.com for a free social-media platform with rewards.

Why do Core Competencies Matter?

Simply put, core competencies are the unique capabilities that allow an organization to develop and sustain a competitive advantage. The capabilities can be tangible, intangible or a combination of both. The organizations ability to create a sustainable and defendable position directly relates to the degree that the core competencies are unique, can apply to a [...]

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Lineage2, Aion, Blade And Soul

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