Leverage Business Technology Archives

11 Ways That Entrepreneurs Should Harness Content Marketing in 2019

When beginning to promote your new business, there are a wealth of marketing options available, both online and offline. With a lower cost than traditional advertising and a higher conversion rate, young brands are increasingly...

byJessica Lang

September 17, 2018

Which Should You Build First for Your New Business: A Mobile App or Mobile Website?

At the start of 2018, there were an estimated 3.7 billion users using a mobile device to access the internet. For any entrepreneur or startup, one of the first dilemmas they’ll face is deciding whether...

byMDG Advertising

August 31, 2018

8 Business Services You May Be Paying for That You Can Get for Free

Looking to make some trims to your operational budget? Just getting started and need business solutions that won’t break the bank? There are a lot of bills that are unavoidable (utilities, suppliers, etc.) but today’s...

byNav

August 30, 2018

When and Where Should You Automate Your Business?

As of 2018, the business automation market has reached a colossal $8.2 billion, with numbers expected to rise to $12.7 billion by 2021. Increased workforce agility, data accuracy and improved operational scale are all cited as...

byViolet Myers

August 16, 2018

5 Arguments for Investing in an Updated Website

You paid to have a website designed when you first launched your business, and it served its purpose... for a while. If it’s been a decade or more since you last revamped your website, you should...

bySusan Guillory

August 15, 2018

Why You Don’t Have to Be an Expert in Tech to Run a Successful Tech Company

To an entrepreneur entering the business world, it might seem at first glance that only technology experts like Bill Gates or Larry Page should head up technology companies. But in reality, leaders like Steve Jobs...

byJoe Gardner

August 15, 2018

Automation Has Clear Benefits for E-Commerce: Here’s Why

For e-commerce retailers, increasing productivity is a constant goal, but it’s difficult to know where to start. What might be even more daunting is deciding which tasks should remain on your plate and which ones should be...

bySebastian Bryers

August 14, 2018

5 Industries With the Most Opportunities for Tech Startups

In 2017, Forbes compiled a list of the Next Billion Dollar Startups, revealing companies poised to become the fastest-growing within their industry. Of the startups profiled, 70 percent comprised the fintech, healthcare and biotech, data and analytics,...

byDeborah Sweeney

July 24, 2018

7 Reasons Your Small Business Needs a Podcast

Always on the hunt for ways to grow his financial and insurance advisory firm, Ken Greene recently turned to a less conventional form of small business marketing: he started a podcast. With just under 20...

byNav

July 20, 2018

How to Choose the Right Cloud Communication Software

It’s no secret that communication is critical for business success. In fact, it’s for this very reason that more and more companies are turning to cloud communication tools as a way to better meet the needs...

byPeter Schroeder

July 19, 2018

12 Startup Web Design Trends to Give Your Brand a Boost

When it comes to startup brands, a good website design can help you stand out from the crowd. Seamless navigation, clever illustrations and exciting video are just a few elements that can elevate a design...

byStephanie Sharlow

July 18, 2018

How to Drive Users to Your Startup’s Website with an SEO Strategy

After launching a startup, you’re likely still in the beginning phases of identifying your online audience and what they want from your website. That’s where Search Engine Optimization, or SEO, comes in. An SEO strategy...

byBruce Hakutizwi

July 12, 2018

App Development is Changing the Future of Entrepreneurship and It’s Time to Get on Board

Not all that many years ago, programmers and coders ran the internet. They orchestrated websites, created revolutionary apps, and completely changed the way we used everything from laptops to phones and even watches and glasses....

byKristen Youngs

July 3, 2018

3 Ways to Engage Your Audience Using Instagram Stories

When I first started writing this piece, I considered taking it from a “how to” approach for making successful Instagram Stories. Then, I realized that all of this information is readily available on Instagram's Help page....

byDeborah Sweeney

June 27, 2018

Why Investors (and You) Need to Care About Cybersecurity

It makes sense that startups tend to underestimate cybersecurity. After all, they are small targets with limited amounts of data to steal. Many entrepreneurs believe that they are not even on hackers' radar. That attitude...

byDavid Wagner

June 27, 2018

A Bootstrapped Startup’s Guide to Podcasting

Even if you don't regularly listen to podcasts yourself, you’re probably familiar with the praise they’ve recently received as a marketing tool. With an estimated 73 million monthly listeners in the U.S. alone, podcasting offers...

byWill Fraser

June 25, 2018

9 Ways You Can Automate Social Media Marketing

Today, there are more ways than ever to get your brand messaging out there. Facebook posts, tweets, Instagram stories, and writing blog posts are just a few of the myriad tools you can use to...

byThomas Smale

June 18, 2018

The Dos and Don’ts for Co-Hosting a Webinar With a Business Partner

Have you ever co-hosted a webinar with a business partner? For those who have experience in doing this, they’ll be the first to tell you that there’s a different set of rules and expectations that...

byMyCorporation

June 11, 2018

Building a Successful Business Using the New Subscription Economy

The following is excerpted from "Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It" by Tien Tzuo with permission from Portfolio, an imprint of Penguin Publishing Group, a division...

byTien Tzuo

June 5, 2018

How to Protect a New Business From New Threats

When it comes to cybersecurity, many startups operate under an attitude of “we’re too small to be targeted,” assuming that hackers will focus on bigger companies with more money and data. Basic security measures like...

byTabby Farrar

June 5, 2018